MADE BY:MADE BY: Harsh Paleja.Harsh Paleja.

Pooja Rathod.Pooja Rathod.

Rizwan Shaikh.Rizwan Shaikh.

Kushal Soni.Kushal Soni.

What is Advertising?What is Advertising?

AdvertisingAdvertising, generally , generally speaking, is the promotion of speaking, is the promotion of goods, services, companies goods, services, companies and ideas, usually performed and ideas, usually performed by an identified sponsor.by an identified sponsor.

Marketers see advertising as Marketers see advertising as part of an overall promotional part of an overall promotional strategy. strategy.

Advertising involves the Advertising involves the process where in a message is process where in a message is designed so as to promote a designed so as to promote a product, a thought, an idea or product, a thought, an idea or even a service. even a service.

AdvertisingAdvertising is a large and is a large and highly competitive industry highly competitive industry occupying a very important occupying a very important position in most developing position in most developing and developed economies. and developed economies.

What is an advertising What is an advertising Agency?Agency?

An Advertising Agency or ad agency is a An Advertising Agency or ad agency is a service provider that works for clients to service provider that works for clients to create an effective and goal oriented create an effective and goal oriented advertising campaign aimed at advertising campaign aimed at representing the Company positively in the representing the Company positively in the eyes of its target customers. eyes of its target customers.

Businesses hire advertising agencies to Businesses hire advertising agencies to connect with their target customers. connect with their target customers.

The market is cluttered with products and The market is cluttered with products and services. To stand out from that clutter and services. To stand out from that clutter and to emerge as a brand product, you need to emerge as a brand product, you need services of an advertising agency. services of an advertising agency.

An advertising agency's professional teams An advertising agency's professional teams put in their best efforts to develop put in their best efforts to develop attractive slogans, jingles, and body copy attractive slogans, jingles, and body copy for ads. for ads.

Duty & Role of Advertising Duty & Role of Advertising

Agencies.Agencies. Understand the Product / Company.Understand the Product / Company. An advertising agency begins by getting well An advertising agency begins by getting well

acquainted with the client's goals, products & target acquainted with the client's goals, products & target audience. This knowledge proves beneficial in audience. This knowledge proves beneficial in planning and creating an effective advertising planning and creating an effective advertising campaign.campaign.

Plan & Create an Advertising Campaign.Plan & Create an Advertising Campaign. Once an advertising agency understands its Once an advertising agency understands its

clients' needs, the process of brainstorming clients' needs, the process of brainstorming and planning begins.and planning begins.

Strategize.Strategize. Some Companies like to outsource their Some Companies like to outsource their

overall marketing responsibilities to overall marketing responsibilities to advertising agencies. In such a case, the ad advertising agencies. In such a case, the ad agency takes over the process of brand agency takes over the process of brand building, strategizing and pushing sales building, strategizing and pushing sales through other promotion techniques like through other promotion techniques like salessales promotionspromotions etc. etc.

Functions of ad agencies.Functions of ad agencies.

Account ManagementAccount Management

Creative TeamCreative Team

ResearchersResearchers

Media PlannersMedia Planners

Types of advertising agencies.Types of advertising agencies.

Ad agencies come in all Ad agencies come in all sizessizes, from small one- or , from small one- or two-person shops to large multi-national, multi-two-person shops to large multi-national, multi-agency conglomerates such as Omnicom Group, agency conglomerates such as Omnicom Group, WPP Group, Interpublic Group of Companies and WPP Group, Interpublic Group of Companies and Havas.Havas.

Following are Following are major typesmajor types of advertising of advertising agencies that are currently serving the agencies that are currently serving the advertising industry.advertising industry.

Full Service AgenciesFull Service Agencies

Modular agenciesModular agencies

In House agenciesIn House agencies

Creative BoutiquesCreative Boutiques

Mega agenciesMega agencies

The Specialists AgencyThe Specialists Agency

Considerations in the Selection of Considerations in the Selection of an advertising Agency.an advertising Agency.

Full service agency or part- time agencyFull service agency or part- time agency

Compatibility Compatibility

Agency TeamAgency Team Agency StabilityAgency Stability Services Services

Creativity Creativity

Problem-solving approachProblem-solving approach

Organizational Structure.Organizational Structure.

India’s top ten ad agencies.India’s top ten ad agencies.

1.1. O & MO & M2.2. JWTJWT3.3. Leo BurnettLeo Burnett4.4. McCann-EricksonMcCann-Erickson5.5. LoweLowe6.6. MudraMudra7.7. Rediffusion DY&RRediffusion DY&R8.8. ContractContract9.9. Saatchi & SaatchiSaatchi & Saatchi10.10. Grey worldwideGrey worldwide

About JWT.About JWT. J Walter Thompson (JWT) is the world’s best-known J Walter Thompson (JWT) is the world’s best-known

marketing communications brand. Headquartered in New marketing communications brand. Headquartered in New York, the company is spread globally with more than 200 York, the company is spread globally with more than 200 offices in over 90 countries employing nearly 10,000 offices in over 90 countries employing nearly 10,000 marketing professionals. marketing professionals.

Since JWT’s founding in 1864, passion for innovation has Since JWT’s founding in 1864, passion for innovation has led the agency to build the first full-service advertising led the agency to build the first full-service advertising agency.agency.

JWT consistently ranks among the top agency networks in JWT consistently ranks among the top agency networks in the world. the world.

JWT India was awarded the Grand Prix in the Direct JWT India was awarded the Grand Prix in the Direct category at the 2008 Cannes Lions International category at the 2008 Cannes Lions International Advertising Festival for “Lead India,” a campaign developed Advertising Festival for “Lead India,” a campaign developed for The Times of India. This Grand Prix, the first for India for The Times of India. This Grand Prix, the first for India ever, is living proof of the power of advertising and JWT’s ever, is living proof of the power of advertising and JWT’s strength in both the medium and the message across India. strength in both the medium and the message across India.

Company OverviewCompany Overview..

JWT India offers advertising, public relations, direct JWT India offers advertising, public relations, direct marketing, design, and social and rural marketing, design, and social and rural communications services in India. The company, communications services in India. The company, formerly known as Hindustan Thompson Associates, formerly known as Hindustan Thompson Associates, Ltd., was founded in 1929 and is based in Mumbai, Ltd., was founded in 1929 and is based in Mumbai, India with additional offices in Delhi, Chennai, India with additional offices in Delhi, Chennai, Bangalore, and Kolkata, India. JWT India is a Bangalore, and Kolkata, India. JWT India is a subsidiary of JWT Asia Pacific.subsidiary of JWT Asia Pacific.

Key Clients of JWT.Key Clients of JWT. Bayer Bayer Cadbury Cadbury De Beers De Beers Ford Ford HSBC HSBC Johnson & Johnson Johnson & Johnson Kellogg’s Kellogg’s Kimberly-Clark Kimberly-Clark Kraft Kraft Microsoft Microsoft Nestle Nestle Nokia Nokia Rolex Rolex Royal Caribbean Royal Caribbean Royal Dutch Shell Royal Dutch Shell Unilever Unilever Vodafone,etcVodafone,etc..

Awards recently won.Awards recently won.

JWT India JWT India sweeps Effie sweeps Effie 2008 awards.2008 awards.

ADFEST 2009.ADFEST 2009.

Ads made by JWT.Ads made by JWT.

About Ogilvy & Mather (O & About Ogilvy & Mather (O &

M).M). Founded in 1928, the first advertising agency in India. Founded in 1928, the first advertising agency in India.

We have helped create some of India's most successful We have helped create some of India's most successful brands like Asian Paints, Cadbury, Fevicol among them, brands like Asian Paints, Cadbury, Fevicol among them, and in recent times- Perfetti, Hutch, Close Up and many and in recent times- Perfetti, Hutch, Close Up and many more.more.

A power brand in itself, Ogilvy & Mather is acknowledged A power brand in itself, Ogilvy & Mather is acknowledged as the leading communications agency in the country as the leading communications agency in the country today. today.

We help clients realize the full potential of their brands We help clients realize the full potential of their brands through creative solutions that are consistent with the through creative solutions that are consistent with the brand's image and identity, across touch points, across brand's image and identity, across touch points, across media.media.

Oglivy’s history.Oglivy’s history.

Ogilvy's clients.Ogilvy's clients. BBCBBC Coca-Cola Co.Coca-Cola Co. Glaxo SmithKlineGlaxo SmithKline IBMIBM MasterCard International MasterCard International Merck & Co. Merrill Lynch Merck & Co. Merrill Lynch UnileverUnilever Ariba (UK) LtdAriba (UK) Ltd Dubai World CupDubai World Cup Shell oilShell oil FevicolFevicol Nestle.etc.Nestle.etc. Ogilvy PR Worldwide’s division B/W/R is dealing with Ogilvy PR Worldwide’s division B/W/R is dealing with

media relations for celebrities such as Ben Affleck, media relations for celebrities such as Ben Affleck, Brat Pitt, Michael J. Fox, and Reese Witherspoon. Brat Pitt, Michael J. Fox, and Reese Witherspoon. Finally, several governmental bodies stand amongst Finally, several governmental bodies stand amongst Ogilvy's clients.Ogilvy's clients.

Recent Achievement.Recent Achievement.

Ogilvy Wins 19 at Ogilvy Wins 19 at Eurobest 2009; Ogilvy Eurobest 2009; Ogilvy Paris Named Agency of Paris Named Agency of the year.the year.

December 3, 2009.December 3, 2009.

Ads made by O & M.Ads made by O & M.

Thank You.Thank You.