Advertising and Audiences

Stage 2 Media StudiesTopic 1

Introduction to Advertising

Brand Analysis – Folio Task

Advertising Campaign

Outline of Unit

Focus Questions

0 To what extent and why do media organisations rely on advertising revenue?

0 How do media create audiences to provide potential markets?

0 In what ways are the conventions of media advertising used and challenged by makers and consumers of media texts?

0 To what extent does the age, gender, ethnicity, and socio-economic status of audiences influence the ways in which they interpret media advertising?

0 To what extent are ethical and legal questions considered when an advertiser is designing an advertising campaign?

Input Material

0Examination of key terms in advertising:0Demographic; market research; focus groups; cut-

rate; ratings system (TV/Radio); Regulatory bodies and constraints.

0CLICKVIEW Advertising an Inside Look – Techniques in advertising and how the demographic affects the content. Questions and tasks to follow.

0Examples of ads and campaigns0Examples from previous years Brand Analysis