Advertising and Marketing in the Food IndustryHuman Biology 11Mr. McCallumDecember 10th, 2013

Specific Curriculum Outcome (SCO)

“Examine the influence of food labels, marketing techniques, and advertising on consumers and public health.”

Recall Truth and falsities in the food industry “Healthy” – labels and claims Marketing and advertising can be used

to target specific people H&S’s Health Check and PC’s Blue Menu Portions on food labels – be careful Becoming wise/critical consumers

Cereal: The Food That Makes Billions

http://documentaryaddict.com/Cereals++The+Foods+that+make+Billions-9648-

documentary.html

Questions to Answer: In your opinion, what was the single most

important factor in the success of the cereal industry? Why?

The advertising and marketing of cereal has transformed our perception of breakfast and completely changed our lifestyle over the years. Can you think of another product in the food industry that has had a similar effect? How did it take hold? What advertising do you remember surrounding it?

What do you think is the key to effective advertising?