CONTENTS:

Particulars Page

No.

1. INTRODUCTION 1-4

2. OBJECTIVE, METHODOLOGY& 4-8

LIMITATIONS OF STUDY

3. INDUSTRY PROFILE 9-17

4. COMPANY PROFILE 18-35

5. DATA ANALYSIS 36-53

6. CONCLUSION 54-54

7. SUGGESTIONS 55-55

8. BIBLIOGRAPHY 56-56

9. Quesnay 57-58

1

1.INTRODUCTION

"As we spread wings to expand our capabilities

and explore new horizons, the fundamental focus remains unchanged:

seek out the best technology in the world and put it at the service of our

ultimate user: our customer."

Promotion is true that products are manufactured to satisfy the needs

of the consumers. But alone is not enough. Today the responsibility of the

manufacturers does not cease with physical production whatever may be the

nature of the product. The present day marketers are consumer oriented

where it is the duty of the manufacturers to know from where, when, how

and what price the products would be available. Successful marketing

consists in offering the right product of the right price of the right place (and

time) with right promotion.

In course of time, various activities came into vogue designed

particularly to help easy sale of goods. These activities commonly known as

promotional Mix. The marketing communication Mix also called as the

“Promotion Mix” consists of four major tools.

1. Advertising.

2. Sales Promotion

3. Publicity

4. Personal Selling

Generally marketing communication is undertaken to pass on the

message of a product or sale to the ultimate consumers. Thus, there are three

elements in this process.

2

The purpose of advertising is motivating but to sell something a

product, a service on INDIABULLS. The real objective of advertising is

effective communication between producers and consumers. In other words

the ultimate purpose all advertising is “Increased awareness” list of the

following specific objectives of advertising.

The process of selling is ensured by personal selling supposed

by advertising and sales promotion. Of these three methods personal selling

occupies the predominant role mainly because of the personal element

involves. It may be described as a personal source rendered to the

community in connection with marketing of goods. It is a marketing process

with which consumers are personally persuaded to by goods and services

offered by a manufacturer. The most powerful element in the promotional

mix is salesman ship, is not something very new. Even centuraries ago

salesman ship was practiced in Greece and Rome. According to Peter

Drucker Cyrus Mecornie was the first man to use modern technique of

selling.

Features:

1. It helps to establish a cordial and obiding relationship between the

organization and its customers.

2. It is a creative art. It creates wants a new.

3. It is a science, in the sense that “One human mind influences another

human mind”.

4. Personal selling imparts knowledge and technical assistance to the

consumers.

3

Promotion includes all those functions, which have to do with the

marketing of a product all other activities designed to increase and expand

the market. But it is clearly distinguished from advertising and personal

selling, through basic aim or all the three is one and the same viz., to increase

the volume of sales.

“Sales promotion in a specific sense, refers to those sales activities that

supplement both personal selling and advertising and co-ordination ate them

and help to make them effective, such as displays, shows and expositions,

demonstrations and other non recurrent selling efforts not in the ordinary

routine”.

In a general sense the sales promotion includes “personal selling,

advertising and supplementary selling activities”.

Evaluation of Sales Promotion:

Two decades ago, there was no agreement among the marketing

people that there was a separate sales promotion function. In those days,

promotion was a “share- run to gain a short run good”. The importance of

sales promotion is modern marketing has increased mainly an account of its

ability in promoting sales and preparing the ground for future expansion. The

main objective of sales promotion is to attract the prospective buyer towards

the product.

4

PUBLICITY

The publicity is derived as “Any form of commercially significant

news about a product, and institution, a service, or a person published I a

space or radio i.e. not paid for by the sponsor”. In short advertisement is paid

form of publicity. It is to be noted here that though the terms

’ADVERTISING ‘AND ‘Publicity’ or differences in the field of marketing,

both are used interchangeably.

The media are broadly classified into direct indirect. Direct method of

advertising refers to such methods used by the advertiser with which he

could establish a direct contact with the prospects. Most of the media are

indirect in nature EX: Free Publicity, cinema, etc.

5

OBJECTIVES

To know the customer opinion about Real estate of INDIABULLS.

To know the brand loyalty of INDIABULLS.

To know the influencing factors of INDIABULLS.

To know the market share of the INDIABULLS.

To know the sources of awareness for the customers.

To know the customer satisfaction on network of INDIABULLS.

To know the satisfaction on Services Provided by INDIABULLS.

To know the satisfaction of customers on real-estate marketing when

compare to other competitors.

6

RESEARCH METHODOLOGY

One of the important tools for conducting marketing researching is

the availability of necessary and useful data. Data collection is more of an

than science the methods of marketing research are in a way the methods

of data collection. The sources of information fall under two categories.

Internal sources:

Every company has to keep certain records such as accounts,

records, reports, etc., these records provide sample information which can

organizations usually keeps collecting in its working.

External sources:

When internal records are insufficient and required information is

not available, the organizations will have to depend on external sources.

The external sources of data are:

Primary data:

Primary data are data gathered for a specific purpose or for a

specific research report.

For systematically collecting the data the closed end questionnaire is

used. The questionnaire consists of questions relating to various aspects of

the study for proper data collection the questionnaire is divided into 2

sections. Both the sections are meant for the respondent only.

7

Secondary data:

Secondary data are data that are collected for

another purpose and already exist somewhere. Data pertaining to company

is collected from company web site company catalogues and magazines.

The company profile gives a detailed report of history various products

manufacture by its etc.

METHOD OF RESEARCH

SURVEY METHOD:

A survey is a complete operation, which requires some technical

knowledge survey methods are mostly personal in character. Surveys are

best suited forgetting primary data. The researcher obtains information

from the respondents by interviewing them.

SAMPLING:

It is not always necessary to collect data from whole universe. A

small representative sample may serve the purpose. A sample means a

small group should be emanative cross section and really “representative”

in character. This selection process is called sampling.

SAMPLE SIZE:

Samples are devices for learning about large masses by observing a few

individuals. The selected sample is 50.

8

The data collected from both the primary and secondary sources is

tabulated and presented in a systematic from prior to classification and

interpretation.

9

METHOD OF SAMPLING

RANDOM SAMPLING METHOD

The method adopted here is random sampling method. A random

sample is one where each item in the universe has as equal chance of

known opportunity of being selected.

RESEARCH INSTRUMENT

QUESTIONNAIRE:

A Questionnaire is carefully completed logical sequence of

question directed to a define objective. It is the out line of what

information is required and the framework on which the data is built upon.

Questionnaire is son commonly used in securing market information that

its preparation deserves utmost skill and care.

FORMS OF QUESTIONS

OPEN ENDED QUESTIONS:

They are descriptive in nature. Respondents are allowed to answer

in their own words. Such questions buying the actual opinion of the

respondent regarding a product.

CLOSED ENDED QUESTIONS:

They are not descriptive in nature. They will be given certain

choices and the respondents have to choose choice among them. They

make analysis easy but sometimes they restrict the respondents’ choices.

10

LIMITATIONS

1. Time is the main limitation for the study, as project was restricted

only for 45 days.

2. The methods used in this project are random sampling methods and

results obtained may not be accurately fully accurate and believable.

3. The research has been centered to only Two hundred Customers of

INDIABULLS, rather than innumerable Customers dealing with

different products of different brands across the globe.

4. The analysis is purely based on closed ended questions and due their

deliberate manipulation, important information may be lost and

even barriers of communication would cause a limitation.

5. The whole project research was confined to only customers of

INDIABULLS

6. The research was done with the help of employees of the

organization for some of the dealers and their barriers of

communication or way to represent the topic would differ and actual

information would be lost.

7. The dealers responded during the survey were possessing primary

education and their views would not be able to provide the required

information.

11

INDUSTRY PROFILE

REAL ESTATE:

Real estate is a legal term (in some jurisdictions, such as the USA, United

Kingdom, Canada, Australia and The Bahamas) that encompasses land along 12

with improvements to the land, such as buildings, fences, wells and other site

improvements that are fixed in location – immovable.

Real estate law is the body of regulations and legal codes which pertain to

such matters under a particular jurisdiction and include things such as

commercial and residential real property transactions. Real estate is often

considered synonymous with real property (sometimes called realty), in

contrast with personal property (sometimes called chattel or personality

under chattel law or personal property law).

However, in some situations the term "real estate" refers to the land and

fixtures together, as distinguished from "real property," referring to

ownership of land and appurtenances, including anything of a permanent

nature such as structures, trees, minerals, and the interest, benefits, and

inherent rights thereof. Real property is typically considered to be

Immovable property The terms real estate and real property are used

primarily in common law, while civil law jurisdictions refer instead to

immovable property.

Etymology

In law, the word real means relating to a thing (res/rei, thing, from O.Fr.

reel, from L.L. realis "actual," from Latin. res, "matter, thing"), as

distinguished from a person. Thus the law broadly distinguishes between

"real" property (land and anything affixed to it) and "personal" property

(everything else, e.g., clothing, furniture, money). The conceptual difference

was between immovable property, which would transfer title along with the

land, and movable property, which a person would retain title to. The oldest

use of the term "Real Estate" that has been preserved in historical records

was in 1666. This use of "real" also reflects the ancient and feudal preference

for land, and the ownership (and owners) thereof.

13

Some people have claimed that the word real in this sense is descended (like

French royal and Spanish real) from the Latin word for 'king'. In the feudal

system (which has left many traces in the common law) the king was the

owner of all land, and everyone who occupied land paid him rent directly or

indirectly (through lords who in turn paid the king), in cash, goods or

services (including military service). Property tax, paid to the state, can be

seen as a relic of that system, as is the term fee simple. However, this

derivation of real is a misconception.

Real estate terminology and practice outside the United States (around

the world)

Real estate as "real property" in the U.K.

In British usage, “real property”, often shortened to just “property”,

generally refers to land and fixtures, while the term “real estate” is used

mostly in the context of probate law, and means all interests in land held by a

deceased person at death, excluding interests in money arising under a trust

for sale of or charged on land.

See Real property for a definition and Estate agent for a description of the

practice in the UK.

Real estate in Mexico and Central America

14

The real estate business in Mexico and Central America is different from the

way that it is conducted in the United States.

Some similarities include a variety of legal formalities (with professionals

such as real estate agents generally employed to assist the buyer); taxes need

to be paid (but typically less than those in U.S.); legal paperwork will ensure

title; and a neutral party such as a title company will handle documentation

and monies in order to make the smooth exchange between the parties.

Increasingly, U.S. title companies are doing work for U.S. buyers in Mexico

and Central America.

Prices are often much cheaper than most areas of the U.S., but in many

locations, prices of houses and lots are as expensive as the U.S., one example

being Mexico City. U.S. banks have begun to give home loans for properties

in Mexico, but, so far, not for other Latin American countries.

One important difference from the United States is that each country has

rules regarding where foreigners can buy. For example, in Mexico,

foreigners cannot buy land or homes within 50 km of the coast or 100 km

from a border unless they hold title in a Mexican Corporation or a

Fideicomiso (a Mexican trust). In Honduras, however, they may buy beach

front property directly in their name. There are different rules regarding

certain types of property: ejidal land – communally held farm property – can

only be sold after a lengthy entitlement process, but that does not prevent

them from being offered for sale.

In Costa Rica, real estate agents do not need a license to operate, but the

transfer of property requires a lawyer.

Business sector

15

With the development of private property ownership, real

estate has become a major area of business, commonly referred to as

commercial real estate. Purchasing real estate requires a significant

investment, and each parcel of land has unique characteristics, so the real

estate industry has evolved into several distinct fields. Specialists are often

called on to valuate real estate and facilitate transactions. Some kinds of real

estate businesses include:

Appraisal : Professional valuation services

Brokerages : A fee charged by the mediator who facilitates a real estate

transaction between the two parties.

Development : Improving land for use by adding or replacing buildings

Net lease

Property management : Managing a property for its owner(s)

Real estate marketing : Managing the sales side of the property

business

Real estate investing : Managing the investment of real estate

Relocation services : Relocating people or business to a different

country

Corporate Real Estate : Managing the real estate held by a corporation

to support its core business—unlike managing the real estate held by

an investor to generate income

Within each field, a business may specialize in a particular type of real

estate, such as residential, commercial, or industrial property. In addition,

almost all construction business effectively has a connection to real estate.

Professional university-level education in real estate is primarily focused at

the graduate level. Focus in towards the commercial real estate sector,

16

primarily real estate development or investment rather than residential real

estate sales conducted by a REALTOR.

See also graduate real estate education for a discussion and list of

university-level real estate programs.

"Internet real estate" is a term coined by the internet investment community

relating to ownership of domain names and the similarities between high

quality internet domain names and real-world, prime real estate.

Residential real estate

The legal arrangement for the right to occupy a dwelling is known as the

housing tenure. Types of housing tenure include owner occupancy, Tenancy,

housing cooperative, condominiums (individually parceled properties in a

single building), public housing, squatting, and cohousing.

Residences can be classified by, if, and how they are connected to

neighboring residences and land. Different types of housing tenure can be

used for the same physical type. For example, connected residents might be

owned by a single entity and leased out, or owned separately with an

agreement covering the relationship between units and common areas and

concerns.

Major physical categories in North America and Europe include:

17

Attached / multi-unit dwellings

o Apartment - An individual unit in a multi-unit building. The

boundaries of the apartment are generally defined by a

perimeter of locked or lockable doors. Often seen in multi-story

apartment buildings.

o Multi-family house - Often seen in multi-story detached

buildings, where each floor is a separate apartment or unit.

o Terraced house (a.k.a. townhouse or rowhouse) - A number of

single or multi-unit buildings in a continuous row with shared

walls and no intervening space.

o Condominium - Building or complex, similar to apartments,

owned by individuals. Common grounds are owned and shared

jointly. There are townhouse or row house style condominiums

as well.

o Cooperative (a.k.a. "co-op) - A type of multiple ownership in

which the residents of a multiunit housing complex own shares

in the cooperative corporation that owns the property, giving

each resident the right to occupy a specific apartment or unit.

Semi-detached dwellings

o Duplex - Two units with one shared wall.

Single-family detached home

Portable dwellings

o Mobile homes - Potentially a full-time residence which can be

(might not in practice be) movable on wheels.

o Houseboats - A floating home

o Tents - Usually very temporary, with roof and walls consisting

only of fabric-like material.

18

The size of an apartment or house can be described in square feet or meters.

In the United States, this includes the area of "living space", excluding the

garage and other non-living spaces. The "square meters" figure of a house in

Europe may report the total area of the walls enclosing the home, thus

including any attached garage and non-living spaces, which makes it

important to inquire what kind of surface definition has been used.

It can be described more roughly by the number of rooms. A studio

apartment has a single bedroom with no living room (possibly a separate

kitchen). A one-bedroom apartment has a living or dining room separate

from the bedroom. Two bedroom, three bedroom, and larger units are

common. (A bedroom is defined as a room with a closet for clothes storage.)

See List of house types for a complete listing of housing types and layouts,

real estate trends for shifts in the market and house or home for more general

information.

Market sector value

According to The Economist, "developed economies'" assets at the end of

2002 were the following:

Residential property : $48 trillion;

Commercial property : $14 trillion;

Equities : $20 trillion;

Government bonds : $20 trillion;

Corporate bonds : $13 trillion;

Total: $115 trillion.

19

That makes real estate assets 54% and financial assets 46% of total stocks,

bonds, and real estate assets. Assets not counted here are bank deposits,

insurance "reserve" assets, natural resources, and human assets. It is not clear

if all debt and equity investments are counted in the categories equities and

bonds.

Mortgages in real estate

In recent years, many economists have recognized that the lack of effective

real estate laws can be a significant barrier to investment in many developing

countries. In most societies, rich and poor, a significant fraction of the total

wealth is in the form of land and buildings.

In most advanced economies, the main source of capital used by individuals

and small companies to purchase and improve land and buildings is

mortgage loans (or other instruments). These are loans for which the real

property itself constitutes collateral. Banks are willing to make such loans at

favorable rates in large part because, if the borrower does not make

payments, the lender can foreclose by filing a court action which allows

them to take back the property and sell it to get their money back. For

investors, profitability can be enhanced by using an off plan or pre-

construction strategy to purchase at a lower price which is often the case in

the pre-construction phase of development.

But in many developing countries there is no effective means by which a

lender could foreclose, so the mortgage loan industry, as such, either does

not exist at all or is only available to members of privileged social classes.

20

COMPANY PROFILE

21

Introduction to Indiabulls

Indiabulls is India’s leading Financial and Real Estate Company

with a wide presence throughout India. They ensure convenience and

reliability in all their products and services. Indiabulls has over 640 branches

all over India. The customers of Indiabulls are more than 4,50,000 which

covers from a wide range of financial services and products from securities,

derivatives trading, depositary services, research & advisory services,

consumer secured & unsecured credit, loan against shares and mortgage &

housing finance. The company employs around 4000 Relationship managers

who help the clients to satisfy their customized financial goals. Indiabulls

entered the Real Estate business in the year 2005 with its group of

companies. Large scale projects worth several hundred million dollars are

evaluated by them.

Indiabulls Financial Services Ltd is listed on the National Stock Exchange

(NSE), Bombay Stock Exchange (BSE) and Luxembourg Stock Exchange.

The market capitalization of Indiabulls is around USD 2500 million

(29thDecember, 2006). Consolidated net worth of the group is around USD

700 million. Indiabulls and its group companies have attracted USD 500

million of equity capital in Foreign Direct Investment (FDI) since March

2000. Some of the large shareholders of Indiabulls are the largest financial

institutions of the world such as Fidelity Funds, Goldman Sachs, Merrill

Lynch, Morgan Stanley and Farallon Capital.

Indiabulls Group is one of the top business houses in the country with

business interests in Real Estate, Infrastructure, Financial Services, Retail,

Multiplex and Power sectors. Indiabulls Group companies are listed in

22

Indian and overseas financial markets. The Networth of the Group exceeds

USD 3 billion. Indiabulls has been conferred the status of a “Business

Superbrand” by The Brand Council, Superbrands India.

Financial Services

Securities

Real Estate

Retail

Power

23

» Business Loan

» Commercial Credit Loans

» Commercial Vehicle Loans

» Loan Against Shares

» Insurance Distribution

» Equity Research

» Commodities

» Online Trading

» Online IPO

» Commercial

» Residential

» SEZs

» Organised Retail

» Store One

» Happystore

» Profile of Power Business

» Thermal Power Project

» Hydro Power Project

» Other Projects

Indiabulls Financial Services is an integrated financial services powerhouse

providing Consumer Finance, Housing Finance, Commercial Loans, Life

Insurance, Asset Management and Advisory services. Indiabulls Financial

Services Ltd is amongst 68 companies constituting MSCI - Morgan Stanley

India Index. Indiabulls Financial is also part of CLSA’s model portfolio of

30 Best Companies in Asia. Indiabulls Financial Services signed a joint

venture agreement with Sogecap, the insurance arm of Societé General

(SocGen) for its upcoming life insurance venture. Indiabulls Financial

Services in partnership with MMTC Limited, the largest commodity trading

company in India, has set up India’s 4th Multi-Commodities Exchange.

Indiabulls Real Estate Limited is India’s third largest property company with

development projects spread across residential projects, commercial offices,

hotels, malls, and Special Economic Zones (SEZs) infrastructure

development. Indiabulls Real Estate partnered with Farallon Capital

Management LLC of USA to bring the first FDI into real estate.

Indiabulls Real Estate is transforming 14 million sqft in 16 cities into

premium quality, high-end commercial, residential and retail spaces.

Indiabulls Real Estate has diversified significantly in the following business

verticals within the real estate space: Real Estate Development, Project

Advisory & Facilities Management: Residential, Commercial (Office and

Malls) and SEZ Development. Power: Thermal and Hydro Power

Generation.

24

Indiabulls Securities Limited is India’s leading capital markets company

with All-India Presence and an extensive client base. Indiabulls Securities

possesses state of the art trading platform, best broking practices and is the

pioneer in trading product innovations. Power Indiabulls, in-house trading

platform, is one of the fastest and most efficient trading platforms in the

country.. Indiabulls Securities Limited is the first brokerage house to be

assigned the highest rating BQ – 1 by CRISIL.

Growth of Indiabulls

Year 2000-01:

One of India’s first trading platforms was set up by Indiabulls Financial

Services Ltd. with the development of an in-house team.

Year 2001-04:

The service offered by Indiabulls was increased to include Equity, F&O,

Wholesale Debt, Mutual fund, IPO Financing/Distribution and Equity

Research.

Year 2005-06:

In this particular year Indiabulls ventured into Distribution and Commodities

Trading business.

Year 2006-07:

This was one of the most important years in the history of Indiabulls.

In this year:

Indiabulls came out with its initial public offer (IPO) in September

2005.

Indiabulls started its Consumer Finance business.

25

Indiabulls entered the Indian Real Estate market and became the first

company to bring FDI in Indian Real Estate.

Indiabulls won bids for landmark properties in Mumbai.

Year 2007-08:

In this year the company acquired over 115 acres of land in Sonepat for

residential home site development. The world renowned investment banks

like Merrill Lynch and Goldman Sachs increased their shareholding in

Indiabulls. It also became a market leader in securities brokerage industry,

with around 31% share in Online Trading. The world’s largest hedge fund,

Farallon Capital and its affiliates committed Rs. 2000 million for Indiabulls

subsidiaries Viz. Indiabulls Credit Services Ltd. and Indiabulls Housing

Finance Ltd. In the same year, the Steel Tycoon Mr. L N Mittal promoted

LNM India Internet venture Ltd. acquired 8.2% stake in Indiabulls Credit

Services Ltd.

Year 2008-09:

In this year, Indiabulls Financial Services Ltd. was included in the

prestigious Morgan Stanley Capital International Index (MSCI). Indiabulls

Financial Services Ltd. was benefited with the Farallon Capital agreeing to

invest Rs. 6,440 million in it. The company also received an “in principle

approval” from Government of India for development of multi product SEZ

in the state of Maharashtra. Indiabulls Financial Services Ltd acquired 100%

of the equity share capital of Noble Realtors Pvt. Ltd.

Indiabulls Power Limited was established in 2008 to capitalize on emerging

opportunities in the Indian power sector.

Year 2009-10:

26

The growth in 2009-10 is lower than the nine per cent recorded in the

preceding fiscal, but that is not as low as expected by certain analysts and

quite in the range projected by the Reserve Bank of India at 6.5-7 per cent.

However, the manufacturing sector proved to be a dampener where the

growth turned lower at 1.4 per cent in the fourth quarter, pulling down the

fourth quarter GDP growth to 5.8 per cent from 8.6 per cent a year ago. GDP

growth in the third quarter of 2008-09 has been revised to 5.8 per cent from

5.3 per cent estimated provisionally.

Year 2010-11:

India bulls Securities reports net profit of Rs 61.22 crore in the Year ending

March 2010-2011 compared to net loss of Rs 12.88 crore during the previous

year ended March 2008-2009. Sales declined 11.71 Percent to Rs 292.07

crore in the Year ending March 2009-2010 compared to Rs 330.80 crore

during the previous year ended March 2008-2009.

India bulls Financial Services Limited :

India bulls Financial Services is one of India’s leading and fastest growing

private sector financial services companies. India bulls Financial Services is

an integrated financial services powerhouse providing Consumer Finance,

Housing Finance, Commercial Loans, Life Insurance, Asset Management

and Advisory services. The company is focused on providing multiple

financial services through an extensive network of consumer touch-points

covering Tier 1, Tier 2 & Tier 3 cities. India bulls serves more than 500,000

customers across different financial products through its branch network, call

centers & the internet. It also ranks among the top private sector financial

services and banking groups in terms of net worth.

27

Retailing in India is gradually inching its way to becoming the next booming

industry. The whole concept of shopping has changed in terms of consumer

buying behavior and leading to a revolution in shopping. Modern retail has

entered India in the form of sprawling shopping centers, multi-storied

lifestyle malls and huge complexes offer shopping, entertainment and food

all under one large roof.

A retail business works on a network environment as the stores connect to

one another as well as to supplier sites. This is because in the retail business

quick response is the key to success. Retail is buzzing with lot of excitement

and euphoria. The market is growing and government policies are becoming

more favorable and emerging technologies are facilitating operations.

The next few years will be amongst the most remarkable in the evolution of

modern retail in India and Store One Retail India Ltd. is amongst those that

have aspired to emerge into this booming industry.

Store One Retail India Ltd. is the retail arm of India bulls Group, a business

conglomerate catering to the entire Indian consumption space.

Store One Retail operates on multiple retail formats in both value and

lifestyle segment of the Indian consumer market.

The company has forayed in  multiple formats which include Store One (in

the process of being re-branded) - a chain of lifestyle stores, “happy store” -

a hyper format retail chain offering great value for money on daily needs,

apparels, home and appliances. The company already has operational stores

at Pune, Nagpur & Faridabad (NCR) .The Company plans to stretch its

footprint across the nation with the addition of more such stores.

28

The Board of Directors

Sameer Gehlaut Chairman and CEO

Gagan Banga Executive Director

Rajiv Rattan CEO

Shamsher Singh Director

Aishwarya Katoch Director

Karan Singh Director

Prem Prakash Mirdha Director

Saurabh K Mittal Director

Amit Jain Company Secretary

29

Senior Vice President

Regional Manager

Branch ManagerSenior Sales Manager

Support System Sales Function

RM/SRM

ARM

Local ComplianceOfficer

Back OfficeExecutive

Dealer

Organization Structure- Board of Directors:

30

Trading Products of Indiabulls Securities

31

Indiabulls SecuritiesTrading Products

Cash Account Intraday Account Margin Trading

32

Indiabulls Securities provide three products for trading. They are

Cash Account

Intraday Account

Margin Trading (Mantra)

Cash Account: It provides the client to buy 4 times of cash balance in his

trading account.

Intraday Product: It provides the client to buy 8 times of his cash balance

in the trading account.

Mantra Account: Also called as margin trading, is a special account to buy

on leverage for a longer duration

The subsidiaries of India bulls Financial Services Ltd. include:

Indiabulls Capital Services Ltd.

Indiabulls Commodities Pvt. Ltd.

Indiabulls Credit Services Ltd.

Indiabulls Finance Co. Pvt. Ltd

Indiabulls Housing Finance Ltd.

33

Indiabulls Insurance Advisors Pvt. Ltd.

Indiabulls Resources Ltd.

Indiabulls Securities Ltd

Indiabulls Financial Services Ltd:

Indiabulls Financial Services Ltd. was incorporated in the year 2005.The

Auditors of Indiabulls Financial Services Ltd. are Deloitte, Haskins & Sells.

The main activity of this company is in relation to securities and stock

brokerage. It was also responsible for setting up one of India’s first trading

platforms. 

Indiabulls Financial Services is one of India’s leading and fastest growing

private sector financial services companies. Indiabulls Financial Services is

an integrated financial services powerhouse providing Consumer Finance,

Housing Finance, Commercial Loans, Life Insurance, Asset Management

and Advisory services. The company is focused on providing multiple

financial services through an extensive network of consumer touch-points

covering Tier 1, Tier 2 & Tier 3 cities. Indiabulls serves more than 500,000

customers across different financial products through its branch network, call

centers & the internet. It also ranks among the top private sector financial

services and banking groups in terms of net worth.

34

Indiabulls Securities Limited :

Indiabulls Securities Limited is India’s leading capital markets company

with All-India Presence and an extensive client base. Indiabulls Securities is

the first and only brokerage house in India to be assigned the highest rating

BQ – 1 by CRISIL. Indiabulls Securities Ltd is listed on NSE, BSE &

Luxembourg stock exchange

Indiabulls Real Estate Limited:

Indiabulls Real Estate Limited with projects covering a total land area in

excess of 10,000 acres is one of the largest listed real estate companies in

India and a leading national player across multiple realty and infrastructure

sectors. IBREL projects include High-end Office and Commercial Spaces,

Premium Residential Developments, Integrated Townships, Luxury Resorts

and Special Economic Zones. IBREL is partners with internationally

renowned consultants and construction companies for its developments at

various stages of execution.

Store One Retail India Ltd :

Retailing in India is gradually inching its way to becoming the next booming

industry. The whole concept of shopping has changed in terms of consumer

buying behavior and leading to a revolution in shopping. Modern retail has

entered India in the form of sprawling shopping centers, multi-storied

lifestyle malls and huge complexes offer shopping, entertainment and food

all under one large roof.

35

A retail business works on a network environment as the stores connect to

one another as well as to supplier sites. This is because in the retail business

quick response is the key to success. Retail is buzzing with lot of excitement

and euphoria. The market is growing and government policies are becoming

more favorable and emerging technologies are facilitating operations.

The next few years will be amongst the most remarkable in the evolution of

modern retail in India and Store One Retail India Ltd. is amongst those that

have aspired to emerge into this booming industry.

Store One Retail India Ltd. is the retail arm of Indiabulls Group, a business

conglomerate catering to the entire Indian consumption space.

Store One Retail operates on multiple retail formats in both value and

lifestyle segment of the Indian consumer market.

The company has forayed in  multiple formats which include Store One (in

the process of being re-branded) - a chain of lifestyle stores, “happystore” - a

hyper format retail chain offering great value for money on daily needs,

apparels, home and appliances. The company already has operational stores

at Pune, Nagpur & Faridabad (NCR) .The Company plans to stretch its

footprint across the nation with the addition of more such stores.

 Indiabulls Power Business:

Indiabulls Power Limited was established in 2007 to capitalize on emerging

opportunities in the Indian power sector. It develops and intends to operate

and maintain power projects in India. Indiabulls is currently developing Five

Thermal Power Projects with an aggregate capacity of approximately 6600

MW. These projects include, Amravati Phase-I (1320 MW), Amravati

Phase-II (1320 MW), Nasik (1335 MW) in Maharashtra, Bhaiyathan

Thermal Power Project (1320 MW) & Chhattisgarh Power Project (1320

MW) in the State of Chhattisgarh. In addition to the above Indiabulls is also

36

developing four medium size Hydro Power Projects in Arunachal Pradesh

aggregating to 167 MW.

Indiabulls has also entered into MoUs with the Govt. of Madhya Pradesh

and Jharkhand for setting up of 2640 MW & 1320 MW Thermal Power

Projects in each of these States respectively.

Indiabulls power trading ltd:

Indian Power Trading sector has come a long way since trading was

recognized as a distinct activity in the Indian Electricity Act 2003. By the

end of FY 2008-09 the traded volume has increased manifold since 2003.

The market has matured in terms of volume traded, number of trading

entities and sophistication of the trading instruments. India saw its first

online exchange for trading of electricity in 2008 thus further improving the

price discovery mechanism. The country today has two operational Power

Exchanges which are operating on Day Ahead contracts. The electricity

futures have also been introduced on an Indian Commodity Exchange.

These developments in the market open up a new dimension in the Indian

energy sector for optimization of Demand and Supply by way of trading.

Trading of electric power would help the entities with surplus or deficit

power situations to ensure optimal utilization of their resources & create an

inter-regional & intra-regional balance in respect of power.

37

Indiabulls group companies Indiabulls Power Trading Limited and Indiabulls

Power Generation Limited have been awarded with Category “A” Interstate

Power Trading License by the Hon’ble Central Electricity Regulatory

Commission (Vide License No. 32/Trading/CERC dated 12.09.2008 and

Vide License No. 33/Trading/CERC dated 12.09.2008). Indiabulls has also

been granted a category ‘F’ trading license for intrastate trading in

Maharashtra by Hon’ble MERC (Vide License No. 2 of 2008 dated 21st

August 2008).

Investor Relations:

For Investor/Analyst Queries

Indiabulls Financial Services Limited

Gagan Banga ( Chief Executive Officer )

4 th floor vijetha classic empire

Beside icici bank

Satnyarayanapuram

Chaitanyapuri,

Dilsuknagar.

Ph no:040 40112203

Email:ceo.financial@indiabulls.com

Indiabulls Securities Limited

Divyesh Shah ( Chief Executive Officer )

2 nd floor, ascent towers, road no 10,

38

Banjara hills, Hyderabad.

Ph no: 040 - 39183441

Email : helpdesk@indiabulls.com

Indiabulls Real Estate Limited

Vipul Bansal (Jt. Managing Director)

Marketing Office:Old Netha Mill, 1-2-608 to 620, Lower Tank Bund Road, Elichiguda,Hyderabad - 500 003Email : ceo.realestate@indiabulls.com

The Bankers of Indiabulls Financial Services Ltd. are as follows:

ABN-Amro Bank

Andhra Bank

Bank of Maharashtra

Bank of Rajasthan Ltd.

Canara Bank

Centurion Bank of Punjab Ltd.

Citibank

Corporation Bank

Dena Bank

HDFC Bank Ltd

HSBC Ltd.

ICICI Bank Ltd.

IDBI Ltd

Industrial Bank Ltd.

ING Vysya Bank Ltd

39

Karnataka Bank

Punjab National Bank

State Bank Of India

Syndicate Bank

Union Bank Of India

UTI Bank Ltd.

Yes Bank Ltd.

DATA ANALYSIS

&

INTERPRETATION

40

SALES PROMOTIONAL ACTIVITIES

Promotion is true that products are manufactured to satisfy the needs

of the consumers.. But alone is not enough. Today the responsibility of the

manufacturers does not cease with physical production whatever may be the

nature of the product. The present day marketers are consumer oriented

where it is the duty of the manufacturers to know from where, when, how

and what price the products would be available. Successful marketing

consists in offering the right product of the right price of the right place (and

time) with right promotion.

In course of time, various activities came into vogue designed

particularly to help easy sale of goods. These activities commonly known as

promotional Mix. The marketing communication Mix also called as the

“Promotion Mix” consists of four major tools.

41

5. Advertising.

6. Sales Promotion

7. Publicity

8. Personal Selling

MARKETING COMMUNICATION PROCESS:

Generally marketing communication is undertaken to pass on the

message of a product or sale to the ultimate consumers. Thus, there are three

elements in this process.

IMPORTANCE OF ADVERTISING:

The purpose of advertising is motivating but to sell something a

product, a service or an INDIABULLS. The real objective of advertising is

effective communication between producers and consumers. In other words

the ultimate purpose all advertising is “Increased awareness” list of the

following specific objectives of advertising.

To make on immediate INDIABULLS

To build primary demand

To introduce a price deal

To inform about a products availability

To increase market share

42

To help salesman by building on awareness of a product among retailers

To increase the frequency use of a product.

To build overall company image

To build brand recognition

PERSONAL SELLING

The process of selling is ensured by personal selling supposed

by advertising and sales promotion. Of these three methods personal selling

occupies the predominant role mainly because of the personal element

involves. It may be described as a personal source rendered to the

community in connection with marketing of goods. It is a marketing process

with which consumers are personally persuaded to by goods and services

offered by a manufacturer. The most powerful element in the promotional

mix is salesman ship, is not something very new. Even centuraries ago

salesman ship was practiced in Greece and Rome. According to Peter

Drucker Cyrus Mecornie was the first man to use modern technique of

selling.

Features:

43

It helps to establish a cordial and obiding relationship between the

organization and its customers.

It is a creative art. It creats wants a new.

It is a science, in the sense that “One human mind influences

another human mind”.

Personal selling imparts knowledge and technical assistance to the

consumers.

44

SALES PROMOTION

Promotion includes all those functions, which have to do with the

marketing of a product all other activities designed to increase and expand

the market. But it is clearly distinguished from advertising and personal

selling, through basic aim or all the three is one and the same viz., to increase

the volume of sales.

Sales Promotion :

Contests, Games

Sweep stakes, Lotteries

Premiums

Sampling

Fairs and Trade shows

Exhibs

Demonstrators

Couponing

Rebates

Low interest Financing

Entertainment

Trade – in – allowances

Trade stamps

“Sales promotion in a specific sense, refers to those sales activities

that supplement both personal selling and advertising and co-ordinationate

them and help to make them effective, such as displays, shows and

expositions, demonstrations and other non recurrent selling efforts not in the

ordinary routine”.

45

In a general sense the sales promotion includes “ personal selling,

advertising and supplementary selling activities”.

46

Evaluation of Sales Promotion:

Two decades ago, there was no agreement among the marketing

people that there was a separate sales promotion function. In those days,

promotion was a “share- run to gain a short run good”. The importance of

sales promotion is modern marketing has increased mainly an account of its

ability in promoting sales and preparing the ground for future expansion. The

main objective of sales promotion is to attract the prospective buyer towards

the product.

PUBLICITY

The publicity is derived as “Any form of commercially significant

news about a product, and institution, a service, or a person published I a

space or radio i.e. not paid for by the sponsor”. In short advertisement is paid

form of publicity. It is to be noted here that though the terms

’ADVERTISING ‘ AND ‘ Publicity’ or differences in the field of marketing,

both are used interchangeably.

The media are broadly classified into direct indirect. Direct method of

advertising refers to such methods used by the advertiser with which he

could established a direct contact with the prospects. Most of the media are

indirect in nature EX: Free Publicity, cinema, etc.

Press Publicity :

This remains the most popular method of publicity to day. News

papers and magazines have become a part of cultural and political life of the

people. Now press publicity takes two forms.

47

(a) News Papers

(b) Magazines

(a) New papers :

The abbreviation for news papers is “ North. East, West, South past and

present event report”. News papers are bought largely for their news value.

As such they are appropriate for announcing new products and new

development of existing products. Because of their frequency of publication,

they are also well suited to opportunity makers, the various advantages may

be summed up as follows :

They reach nook and corner, so their coverage is high.

High frequency enables speedy preparation and publcation of

advertisement.

News papers offer a lot of flexibility. According to the convenience

and necessity of the advertises the shape and size of advertisement

could be changed.

Advertising in news papers is a cheap method of advertising from the

company point of view.

The news papers advertising sponsor four kinds of advertising

Classified advertisement EX : House for sale” etc.,

General advertisement

Teaser advertisement

News type advertisement

48

(b)Magazines :

Another media under press publicity is magazines, and journals. They

also offer good facility because magazines are read leisurely when the reader

mentally prepared to receive the advertisement.

Magazines are periodicals (periodicals of publication is regular) but

different from news papers in two respects. One is that it pre-selects, its

readership through the nature its content: as mentioned above they are read

leisurely magazines, as a group may be subdivided from the point of view of

advertisers as follows:

Kinds of out-door publicity:

Rural Advertising:

It refers to posters which are often posted on walls. The size of such

poster would be big and might contain pictures etc. It is often found in

cinema advertising.

Advertisement boards :

These advertisement or posters but are kept at certain fixed places

especially at points. Where people frequently assemble bus stages, railway

stations etc., and Big hoardings will be placed at various road sides with

various offers using stars such as Sachin Ramesh Tendulkar and Sharuk

Khan who are the Brand Ambassadors for INDIABULLS with various adds.

Vehicular Advertising :

This refers to moving advertisements. These advertisements on

moving vehicle such as buses and railway trains offer examples of this. This

type of advertising has such a very large circulation and is considered to be

very effective.

49

ANALYSISANALYSIS

THE ANALYSIS TYPES OF CONSUMERS OF PURCHASE OF

INDIABULLS

FACTORS NO.OF RESPONDENTS PERCENTAGE

EMPLOYEES 15 30%

BUSINESS PERSONNEL 26 52%

PROFESSION 3 6%

NRI’s 6 12%

TOTAL 50 100%

Interpretation:

According to my survey, it can be seen from the above table that

indicates Employees 15 (30%), Business Personnel 26 (52%), Profession 3

(6%) and NRI’s 6 (12%), are preferring to purchase INDIABULLS.

50

ANALYSIS OF REPRESENTING INFLUENCING FACTORS TO

PURCHASE OF INDIABULLS

Interpretation

As per my survey, the above table reflects that Friends 11 (22%),

Advertisements 10 (20%), Goodwill/Fame 14 (28%), Personal Choice 15

(30%) are the factors influencing to purchase of INDIABULLS.

THE LEVEL OF SATISFACTION OF CONSUMERS TOWARDS

THE PURCHASE OF INDIABULLS.

FACTORS NO.OF RESPONDENTS PERCENTAGE

FRIENDS 11 22%

ADVERTISEMENTS 10 20%

GOODWILL/FAME 14 28%

PERSONAL CHOICE 15 30%

TOTAL 50 100%

ATTRIBUTESNO.OF

RESPONDENTSPERCENTAGE

VERY GOOD 5 10%

GOOD 20 40%

AVERAGE 19 38%

SATISFACTORY 6 12%

TOTAL 50 100%

51

Interpretation

As per my survey above the table customer satisfaction consumer id very

good 5 (10%), good 20 (40%), Average 9(38%,) Satisfactory 6(12%) are the

factors consumers purchasing of INDIABULLS.

THE LEVEL OF SATISFACTION OF CONSUMERS TOWARDS

THE PURCHASE OF INDIABULLS.

Attributes No. of Respondents Percentage

Very Good 10 20%

Good 21 42%

Average 16 32%

Not Satisfied 3 6%

Total 100 100%

52

Interpretation

As per my survey above the table customer satisfaction consumer id very

good 10 (20%), good 21 (42%), Average 16(32%,) Satisfactory 3(6%) are

the factors influencing satisfaction of consumers purchasing of

INDIABULLS.

Which of the connection that you most prefer by advertisements?

A) INDIABULLS

B) JANAPRIYA

C) SUCHERINDIA

D) SMC

ATTRIBUTESNO.OF

RESPONDENTSPERCENTAGE

INDIABULLS 6 12%

JANAPRIYA 19 38%

53

SUCHERINDIA 18 36%

SMC 8 16%

TOTAL 50 100%

Interpretation:

As per my survey above the table customer satisfaction consumer Indiabulls

6 (12%), janapriya 19 (38%), suchirindia 18(36 %,) smc 8(16%) are the

factors influencing satisfaction of consumers purchasing of INDIABULLS

If you are satisfied with INDIABULLS real-estate plans?

A) Yes

B) No

Particulars Respondents

YES 40

NO 60

54

Interpretation:

As per my survey above the table the no respondents of customer satisfaction

is very low and the company must improve it .

SWOT ANALYSIS

STRENGTH

INDIABULLS - CONCEPT, ATHOUGHT, A NOTION. INDIABULLS

IS ABOUT SIMPLE THOUGHTS THAT HAVE THE POWER TO

ENHANCE LIFE

The INDIABULLS chitchat is real estate easily available across a host of

dealer and retail outlets all over your city.

55

The INDIABULLS is like an ocean full of technology and information

full of real world.

It has good research and development will equip with efficient work

force.

National and international services.

INDIABULLS is one of the leading real estate service providers, with

a footprint, in 20 states covering all four metros It has over one million

satisfied customers.

An INDIABULLS network connects its user to the other network

within seconds compared to other networks.

INDIABULLS completes the formalities of the Government by

fulfilling the statutory requirements in taking the proof of the

customer.

WEAKNESS

An INDIABULLS network is weak in rural places.

INDIABULLS is stricter in govt. statutory proofs that should be made

flexible to the customer.

Poor available of information for the customer in the city and some

other places.

56

Unlike the other operators giving subsidiaries’.

Poor knowledge to the retailers about INDIABULLS’s packages,

schemes and promotional activities.

OPPORTUNITIES

Huge sales can be expected if proper eye catching advertisements,

promotional activities are designed for new customers.

By giving quick and proper services INDIABULLS can become the

No.1 operator in India in retail industry.

THREATS

The product is at the growth stage of the company has to stay ahead of

its competitors and persuade the customer to prefer the product.

Company personnel should be taken but it should be customer

friendly, otherwise the company may lose the sales.

The company should give priority to the rural customers, so as get

good business otherwise, other

57

Operator may capture the market.

58

FINDINGS

The company is advertisement is not fair and is not reaching to all

people.

The advertisement is difficult to understand.

INDIABULLS is not concentrating on the promotional activities for

the customers and for the retailers.

INDIABULLS is not giving gifts for the customers.

The company is not concentrating on other types of advertising media.

The package design is not communicative and eye catching, so

package design and color have to blend harmoniously to make the

package communication effective.

Network is not reaching to rural villages.

The company is not conducting road shows so as to get awareness in

the public about the product and services.

Improve the marketing personnel and they should give full knowledge

to the customers and retailers.

INDIABULLS must improve their personnel selling direct contacting

customers to give awareness of their products.

59

SUGGESTIONS

INDIABULLS is not giving gifts for the customers.

The company is not concentrating on other types of advertising media.

The package design should be communicative and eye catching, so

package design and color have to blend harmoniously to make the

package communication effective.

Network should be expanding to rural villages.

Reduce the EMI rates to increase the market share.

The company should conduct road shows so as to get awareness in the

public about the product and services.

Improve the marketing personnel and they should give full knowledge

to the customers and retailers.

The offers should be fairer and should also necessary to bring new

offers.

It will help full in Increasing of Sales if The INDIABULLS brings for

the different groups of people such as, NRI’s, Employees, Girls etc.,

60

BIBLIOGRAPHY

COMPANY PROFILE ---- www.indiabull.com

PRINCIPLES OF MARKETING

MANAGEMENT ---- PHILIP KOTLER

MODERN MANAGEMENT ---- R.S.N.PILLAI

NEWSPAPERS ---- THE HINDU

THE ECONOMIC TIMES

DECCAN

CHRONICLE

THE TIMES OF INDIA

61

QUESTIONNAIRE

1. Name:

2. Occupation:

Employee Business Profession Student

3. Addresses for Communication:

4. Monthly Income (or) Income Level

2000-4000 4000-8000

8000-12000 More than 12000

5. If yes which connection in real estate you had?

INDIABULLS Others

Janapriya sucherindia SMC

6. If you have INDIABULLS Connection, how are their services?

Very god Good Average

Not Satisfied

7. Are you satisfied with INDIABULLS RATE?

Yes No

8. You are single paid customer (or) EMI customer?

1 one EMI

62

9 If you are satisfied with INDIABULLS real-estate plans?

Yes No

10. Who influenced you to take INDIABULLS connection?

Advertisement Friends/Relatives

Goodwill/Fame Personal Choice

11. What type of promotional activity you preferred in purchasing

INDIABULLS?

Advertisement Publicity Sales Promotion Word of Mouth

12. Which of the connection that you most prefer by advertisements?

INDIABULLS Janapriya sucherindia SMC

13. Specify your level of satisfaction?

Very

GoodGood Average Satisfactory

Maintenance

Price

Performance

After Sales

Service

14. Any Suggestions?

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

. . . . . . . . .

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

. . . . . . . . .

63