Advertising & AR - From Wow to Why - AWE 2014

AR Implementation: from “WOW” TO “WHY”

Advertising&AR

ADVERTISAR™: LEADING THE ADVERTISING COMMUNITY IN AUGMENTED REALITY IMPLEMENTATION COPYRIGHT © JIM DAILEY | DIGITAL DELTA DESIGN 2014


ADVERTISAR™: LEADING THE ADVERTISING COMMUNITY IN AUGMENTED REALITY IMPLEMENTATION

(Source: Mad Men | AMC TV | 2013)

The agency

COPYRIGHT © JIM DAILEY | DIGITAL DELTA DESIGN 2014

Agencies solve problems

• listen to clients

• connect customers with brands

• forge user / brand relationships

• foster trial / purchase


But there are challenges

• 3,000 media messages daily

• pay attention to 52

• remember 4

• about 1 per thousand .13%(Source: D. Mastervich VP. Sales Strategy, U.S. Postal Service, VDP Conference)


How do we break through?


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delivering a “WOW!”

…built on a “WHY!”

The power is in their hands!

Embrace mobile


Mobile devices: global perspective

of the planet’s population owns a single mobile phone!

~64%(Source: Tomi Ahonen Almanac 2013)


7.2 B 4.58 B

(Source: Tomi Ahonen Almanac 2013)

Mobile devices:


5.6 B 3.8 B 3.5 B

AR trinity

of camera phones are connected to the mobile web!

~63%

OppARtunity!


=>

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Strengths

•provides context

•engages users

•adds value

•is quantitative

•rapidly developing

•not supported in-house


“One of the most powerful aspects of the selling process is the affinity customers develop with a product the moment they touch and engage with it.”

(Source: Matt Trubow | CEO | Hidden Creative LTD.)


Pepsi Challenge Remix

• Compared display ads to AR marketing

• 100 parents shown display ad for toy

• 100 parents shown interactive AR exp.

• Asked: would you buy and for how much?


With permission Matt Trubow | CEO | Hidden Creative LTD.)ADVERTISAR™: LEADING THE ADVERTISING COMMUNITY IN AUGMENTED REALITY IMPLEMENTATION COPYRIGHT © JIM DAILEY | DIGITAL DELTA DESIGN 2014



“Augmented Reality allows sales people to put a virtually enhanced, interactive version of a production directly into the hands of customers and prospects.”

(Source: Matt Trubow | CEO | Hidden Creative LTD.)


It takes time... to create a pARtner!

ThePitch


“Digital Delta Design is The Martin Group's go-to partner in educating, selling, and developing all of our augmented reality opportunities.”

Lisa Strock Senior Vice President | Client Services | The Martin Group



AR Virtual Tour

“T.D. Wang Advertising Group has been working closely together on several augmented reality experiences for our clients. We have created many augmented reality solutions that have never been done before in the multicultural space. It has been a pleasure working with Digital Delta Design and we look forward to doing more great work together.”

Pricilla Chooy Digital Media Manager | TD Wang Advertising Group



History Comes Alive

Rules of

Engagement

You’re an

• educate, don’t alienate

• make AR part of the design process

• use the right solution for the job

• work together - we all win!

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“Wow”“Why” some

Thank you!@agentsofdelta or d3ar.com


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Jim Dailey

Date post:	24-Jan-2015
Category:	Marketing
Upload:	digitaldeltadesign
View:	483 times
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Advertising & AR - From Wow to Why - AWE 2014

Marketing