DISCLAIMER The following slides are used for a school requirement, the main objective of this project is to advertise me (Denise Bagtas), my group mates and I decided to create a campaign that would reflect my ideology in life, the campaign is backed up by my personal information to build rapport to viewers. This presentation helped me in winning Katipunan’s next top advertiser. The editing (video, radio clip, print) is not entirely just my effort, but all the ideas are mine since I’m the leader of the group. I personally assembled this whole presentation but without my group mates’ help this would not be possible. I hope this can be considered as example of creative execution. Thank you!
Transcript
DISCLAIMERThe following slides are used for a school requirement, the main objective of this project is to advertise me (Denise Bagtas), my group mates and I decided to create a campaign that would reflect my ideology in life, the campaign is backed up by my personal information to build rapport to viewers. This presentation helped me in winning Katipunan’s next top advertiser. The editing (video, radio clip, print) is not entirely just my effort, but all the ideas are mine since I’m the leader of the group. I personally assembled this whole presentation but without my group mates’ help this would not be possible. I hope this can be considered as example of creative execution. Thank you!
AdvertisingProject denise b
Radio AdDenise Bagtas RC.mp3
Strategy
• Station: Magic 89.9Segment: Top 5 @ 5 with Andy and Riko FloDay: Monday –ThursdayTime: 3:00-6:00 pm
Strategy
• This is the time where most people are not online, perhaps they are on their way home, enjoying their smart phones which has a radio feature on it that they can access while on the road.
• The segment is hosted by two influential and knowledgeable lady radio jocks, who can easily relate to our campaign.
Magazine Ad
Strategy• Magazine: CosmopolitanTarget Market: Today’s fun, fearless female (18 to
35 years old) who wants to the best that she can be!
Circulation: 60,000 – 72,000 copiesPass-on Readership: 8Total Monthly Readership: 480,000 to 576,000Frequency: 12 x a yearCover Price: P125
Strategy
• BEAUTY, HEALTH, AND FITNESSA complete guide to looking, feeling, and being fabulous. It is a venue for readers to learn about the basics as well as new looks, must-have beauty buys, and celebrity- related beauty information. It also addresses the health and fitness concerns of the readers on top of all the need-to-know beauty products, trends, and advice.
• PERSONAL GROWTH AND CAREERReaders turn to Cosmo for guidance on improving their lives. From self-discovery to career decisions, Cosmo provides the tools, the answers, and the solutions.
• LIFESTYLEFrom reviews, columns and quizzes on social relations, travel and entertainment, readers can turn to Cosmopolitan! This section encourages women to take control of their lives, have fun, and pamper themselves. We know our readers want a well-rounded, balanced life.
Strategy
• Edgy looking – to create an “authoritarian” effect, a feeling of trust to person who has the potential to “lead”.
• “My Dreams are Bigger than the City.” – a woman who doesn’t have much confidence might lose her way to her big dreams due to intimidation. This print ad wants to show that a woman must not fear exposing herself to the real world, young Filipina’s have a place even in the biggest city for as long as her determination and self worth is bigger than her fears.
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Social Mediahttps://www.facebook.com/DeniseBagtasthegreat
• Authenticity of the person is important to get authentic likes.Don’t give too little and not too much, give them a
little piece of you today so they can come back the next day for more.
Show them your true intentions, because people today have keen eyes for faulty objectives.
Your achievements are your best accessories, a person hoping for likes must have a likable past to set a likable future.
Strategy
• Use your network with a time frame.Make it naturally believable.
Day 1 Day 2 Day 3 Day 4 Day 5 Day 60
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Style 1Style 2
Axis Title
Axis Title
Strategy
• Be informative! It’s a fan page, not a quote book. If people are
willing to listen to you might as well give them something useful.
Make sure you can always connect your posts to your objective and ensure the relevance of each post to your agenda, so people will stay convinced.
Strategy
• Be courteous and say thank you at all times. Give random shout outs to random likers, aside
from showing how much appreciative you are for the support, the person you gave the shout out to will surely share the action. That would possibly create a domino effect on his timeline. Also they will not hesitate to participate again so they can reciprocate the action.
Before you ask for a new favour say thank you for the previous one.
Strategy
• Ask an influential people to support you.You will benefit from their fandom.This is to make your page look oohh-sooo-
credible! Viewers would think that if a person like them supports you, why would they hesitate.
Strategy• Boost Page
Invest on likes, your Facebook can be your easiest and cheapest way to success.
• An advertising campaign without a campaign is a weak campaign.
• An advertisement that is not backed up with facts is most likely to fail.
• A person who is not Anne Curtis is hard to sell, so for starters, she must at least sound credible to get real attention.
• Too much ‘face’ exposure can immediately give fatigue to viewers.
Strategy
• Utilize the market research (if you’re going to put an effort into something might as well use it wisely)
• Provoke the viewers to think. Leaving a thought to someone is the best kind of “recall” in advertising.
• Use creativity without over-editing it. Make it as natural as possible so that the viewers will not be intimidated and it can create a relaxing feels.
Methodology
• Ask 100 random person (100 respondents / 15 interviewee = 6-7 respondents each member of the team)
• Use word-association survey• Question used “what comes to mind when
you hear the word ‘Beautiful’?”• Tally using perspective category
Word-Association Survey
Natural Factors9%
Person/Gender Factors
10%Talent Factors
2%
Physical Factors18%
Characteris-tics43%
Brain Factors12%
Neutral2%
Without Category4%
RESULTS
Top 3 answers from survey results
• 43 out of 100 respondents or majority of them equates the word “Beautiful” with pleasant CHARACTERISTICS.
• 18 out of 100 respondents equates the word “Beautiful” with PHYSICAL APPEARANCE
• 12 out of 100 respondents equates the word “Beautiful” with BRAIN FACTORS.
Final ConclusionWho could have thought that despite the success of beauty (products and services) industry have not made Filipino’s definition of the word Beautiful distorted. The sub-group of people that we asked, may or may not represent the whole population of our country but the fact that almost half of our respondents said that pleasant characteristics like; simplicity, honesty, kindness, decency, confidence and attitude prevailed in the survey gave us hope, that Filipino’s are capable of seeing through beyond what eyes can meet. Despite all the unpleasant incidents that our country is facing today, it is reassuring to know that we still know how to define, what real beauty is about. After all, numbers don’t lie.
