Advertising & ethics

• Form of communication intended to persuade the audience

• Success in advertising is obtained in two ways

1.By creation of desire 2. By creation of belief

Presently Organizations frequently spend large sums of money on advertising

EFFECTS OF ADVERTISING

Psychological effects

• Irritating & aesthetically unpleasant displays• Focusing on materialistic values• Having great impact on development &

distortion of moral values of children & teenagers specially.

Psychological effects

Dove Challenges the Norms of Beauty

52% of girls begin dieting before the age of 14.

Advertising & waste

arguments• Production cost.• Selling cost ( intended to

persuade customers)• So advertising has nothing

to do just to persuade the customer.

replies• Transmit information about

availability & nature of product

• Produce beneficial rise in product demand.

Advertising & market power

• Massive advertising campaign helps to achieve certain monopoly.

• So it creates brand loyalty.• Concentrated industries spend large amount

while u.n concentrated spend less

Advertising & creation of consumer desires

• Advertising is manipulative.• Physical & psychological needs• Human desires are molded to serve needs of

production.

Some unethical issues that should be took into notice

What is Deceptive Advertising? Claiming that a product can dosomething that it cannot is aclear-cut case of deception. This is the picture by Nikeshowing the strength of their football but in reality neither thefootballs are so huge nor sopowerful It is ethically wrong to showsomething that doesn't exist

This kind of advertisement amaze people a lot specially the footballlovers

Full Disclosure

• Lawsuit filed against McDonald's Corporation

Misleading Ads

Famous celebritiesare hired foradvertisements bysome companies andby using the productthe customers feelthemselves likethose celebrities

Celebrities in ads

Hidden Surcharges

The most unethicalpractice is the hiddensurcharges to deceivethe customers

Fake advertising