Date post: | 08-Feb-2017 |
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Adver&singLaw&Ethics
ByProf.MarkGrabowski
Limitedlawsbefore1911
Commercialspeech
• Hassomefreespeechprotec8onsb/citprovidesvaluableinfoandisimportantpartoffreemarketeconomy
• Butnotasmuchprotec8onasreligiousandpoli8calspeech–morerestric8onsallowedonadver8sements.Note:poli8caladsenjoymuchmorefreespeechprotec8onthanotherads.
What’sillegal?
• Falseads• Misleadingads• Adsforillegalac8vi8es,productsandservices
• Unwantedspam,telemarke8ng
What’slegal
• Adstarge8ngkidsOK,butmoreregulated• Controversialads–aslongasit’slegal,it’sallowed
• Mediaoutletsmayrefuseadver8sers,withsomeexcep8ons(e.g.can’tconspireagainstanadver8ser)
• Libelouspoli8calads(mediaoutletnotresponsible,butothersmaybe)
2010:Biggestrecentcase
• Ci#zensUnitedvFEC• Corporatefundingofindependentpoli8calbroadcastsincandidateelec8onscannotbelimited.
• hPps://youtu.be/68wHngd9nYc
Adver&singEthics
You’reresponsiblenotjustforwhatyousell,buthowyousellit.
Manipula8on
Stereotyping
Offensive/tastelessads