Advertising ManagerDanielle Massey
Objectives
1. Background
2. About the career
3. Education
4. Job opening and details
Marketing and Advertisement
... Is the selling of products and services
…Is a part of your daily life.
…Is presenting products in a way that make them desirable
Advertisement and YOU…Advertisement managers plan
programs to generate interest in a product or service
…Advertisement managers create interest about a product or service for a department or organization
… it is all about getting your product noticed and sold
Tasks and Activities … Advertising managers work with marketing and sales staff to create a campaign or promotion
… Work with graphic designers and editing groups to come up with advertisements
• Negotiating• Budgeting • Managing• Research
• Gather and organize info
• Meet with clients
• Inspect layouts
• Hire staff
WagesState: (South Carolina)
In the state of South Carolina advertising managers generally make 77,300 dollars a year, with an hourly rate of $37 an hour
National:Nationally advertising managers make an average of 90,000 dollars a year, with an hourly rate of $52 an hour
Trends
Nationally the trend for advertising managers has increased by 14% (about 216,800 employed)
Education Recommended courses at Wando • Interns that work• Leadership skills
development • Digital multimedia • Integrated business
applications• Marketing management• Advertising • Business finance • Accounting • Global business
What employers look for
• bachelor's degree in advertising or journalism.
• Having classes in marketing, consumer behavior, market research, sales, communication methods, technology and visual arts.
• Courses in business law, management, economics, accounting, finance, mathematics, and statistics
• completing an internship while in school is highly recommended.
Job Opening: Senior Product Manager - Advertiser
Required Skills:• 5+ years product or program
management experience.• Customer advocacy. Be a strong advocate
for customers and also effectively present solutions to customers.
• Execution excellence. Sets direction, articulate a clear plan, defines metrics, makes hard decisions and delivers.
• Strategy & planning. You have exceptional communication skills, in particular the ability to clearly and concisely frame complex problems and solutions.
• Desire to join a highly motivated, collaborative, fast-paced work environment, focused on agile development and continual improvement
Where: • Seattle, WACompany: Marchex • Leading mobile advertising company Job role: • Creating and innovating advertiser productsResponsibilities: • Act as a strong customer advocate and be in
the forefront of customer and market research.
• Establish roadmaps with maximum customer impact and credible timing.
• Define, measure and understand financial & product metrics and drivers.
• Work in partnership with engineering, business operations, marketing and sales to achieve excellence in execution.
• Effectively present and sell the product vision and benefits to customers
Bibliography
• http://www.recruiter.com/salaries/advertising-and-promotions-managers-salary/
• http://swz.salary.com/SalaryWizard/Advertising-Manager-Hourly-Salary-Details-Charleston-SC.aspx
• http://hire.jobvite.com/CompanyJobs/Careers.aspx?k=Job&c=qXj9Vfw4&j=oqJiXfw8&s=glassdoor