Advertising Optimizer (Testing your ad concepts)

Date post:	16-Feb-2017
Category:	Marketing
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Advertising Optimizer One survey - 3 prong approach 1 2 3 Exploratory Through open-ended questioning, learn your customers initial responses to an online ad. We use this information to develop a word cloud, and stimulate initial reactions. Our tool provides three areas of testing so you know exactly how to drive the highest engagement. This predicts how your ad will perform in the marketplace as well as ways to improve efficiency. Branding attributes Is the ad memorable? Engaging? We test 14 attributes to determine where your ads score high and where there needs improvement. Conjoint analysis Determine how customers value different features that make up your advertisement. We find out what combination of attributes is most influential (image, CTA, key message). This way you know what is exactly working in your ad and what isn’t.

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Page 1: Advertising Optimizer (Testing your ad concepts)

Advertising Optimizer One survey - 3 prong approach !

1 2 3

Exploratory Through open-ended questioning, learn your customers initial responses to an online ad. We use this information to develop a word cloud, and stimulate initial reactions.

Our tool provides three areas of testing so you know exactly how to drive the highest engagement. This predicts how your ad will perform in the marketplace as well as ways to improve efficiency.

Branding attributes Is the ad memorable? Engaging? We test 14 attributes to determine where your ads score high and where there needs improvement.

Conjoint analysis Determine how customers value different features that make up your advertisement. We find out what combination of attributes is most influential (image, CTA, key message). This way you know what is exactly working in your ad and what isn’t.!