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Advertising REsearch .pptx

Date post: 17-Aug-2015
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: Advertising Research is a sub-set of Marketing Research. Marketing Research helps in identifying consumer needs and market segments, furnishes information that is necessary for developing new products and formulating marketing strategies, enables managers to measure the effectiveness of marketing programmes and promotional activities. Advertising Research
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:Advertising Research is a sub-set of Marketing Research.MarketingResearchhelpsin identifyingconsumerneedsandmarket segments,furnishesinformationthatis necessaryfordevelopingnewproductsand formulatingmarketingstrategies,enables managerstomeasuretheefectivenessof marketingprogrammesandpromotional activities.Advertising Research Advertising Research : systematically gathers and analyses information to help develop or evaluate advertising strategies, individual ads or whole advertising campaigns.RULES5PRESENTATIONSFORCREATINGCHANGINGWORLDRULES5TREAT YOURASAUDIENCEKINGWHATYOUCAN DOTHEMFORWHYTHEYYOURSHOULD ADOPTVIEWTHESTEPSFOLLOWACTIONTHEY NEED TOTO TAKEWHATYOUCAN DOTHEMFORWHYTHEYYOURSHOULD ADOPTVIEWTHESTEPSFOLLOWACTIONTHEY NEED TOTO TAKE$SPREADIDEASANDMOVEPEOPLE2BLAHBLAHBLAHBLAHBLAHBLAHBLAHANANOTHEROTHERMEMEETETINGINGWHICHPRODUCTHASITALL?HELPSEEWHAT YOUSAYINGTHEMARE3MARCH FEBRUARY JANUARYCANSRECYCLED= 1000 CANSTHEPROCESSPRACTICEDESIGNNOTDECORATION4CULTIVATEHEALTHYRELATIONSHIPS5Community evelopment !n order to bring lasting change, wemust "rst prioriti#e the things that willbring about the ma$imumimpact %hen we must organi#e schedules andresources that will support the priorities &inally, we need to mobili#e people to beable to take action and bringabout that changeCommunity evelopment!n order to bring lasting change, wemust "rst prioriti#e the things that willbring about the ma$imumimpact%hen we must organi#e schedules andresources that will support the priorities&inally, we need to mobili#e people to beable to take action and bringabout that changeCommunityma$imumimpactsupport the prioritiesevelopment !n order to bring lasting change, wemust "rst prioriti#e the things that willbring about the %hen we must organi#eschedules andresources that willabout that change &inally, we need to mobili#epeopleto be able to take action and bringmobili#emobili#esupport the priorities %hen we must schedules andresources that willorgani#e prioriti#eorgani#e Communityma$imumimpactevelopment !n order to bring lasting change, wemust "rst the things that willbring about theabout that change &inally, we need to peopleto be able to take action and bringprioriti#eprioriti#eorgani#e mobili#eprioriti#eorgani#e mobili#eprioriti#eorgani#e mobili#eRULESTREAT YOUR AUDIENCE AS KINGSPREAD IDEAS AND MOVE PEOPLEHELP THEM SEE WHAT YOU ARE SAYINGPRACTICE DESIGN, NOT DECORATIONCULTIVATE HEALTHY RELATIONSHIPSRULES5prioriti#eorgani#e mobili#ewww.duar!."#$%&'!ru(!)*duar!."#$


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