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Advertising revision lesson - MEDIA ATTIC · 4. Contrasting themes. 5. The theorist behind q4 6. An...

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1. Media word for object. 2. Symbolic layer of meaning. 3. The theorist behind denotation & the answer to q2: Roland … 4. Contrasting themes. 5. The theorist behind q4 6. An artistic movement inspired by the power of dreams and the subconscious. 7. Lack of professional gatekeeping and the increase in user-control can lead to what type of news? 8. The commentator who believes that traditional passive audiences are dead: … 9. Copying and making fun of styles. 10. Referring to other artistic media or cultural products. 11. Postmodernism says that we live in an age of replicas and sim…….. 12. A text which seems to be talking about itself: self-… (also meta-text) 13. Being surrounded, bombarded and submerged by media =- media sat…. 14. Redesigning a product in order to reach new and wider audiences. 15. A symbol that helps to identify a topic on Twitter. 16. HUD= Computer style graphics on a screen giving data about stuff like current energy levels, or ammunition, speed, altitude: 17. A computer-style realism = hyper 18. A word for ‘almost religious’ 19. Formal/informal style of language used to speak to audience = mode of 20. The organisation that monitors the honesty, decency and ethics of advertising. The answers to these questions are all part of this revision lesson Advertising revision lesson
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Page 1: Advertising revision lesson - MEDIA ATTIC · 4. Contrasting themes. 5. The theorist behind q4 6. An artistic movement inspired by the power of dreams and the subconscious. 7. Lack

1. Mediawordforobject.2. Symboliclayerofmeaning.3. Thetheoristbehinddenotation&theanswertoq2:Roland…4. Contrastingthemes.5. Thetheoristbehindq46. Anartisticmovementinspiredbythepowerofdreamsandthesubconscious.7. Lackofprofessionalgatekeepingandtheincreaseinuser-controlcanleadtowhattypeofnews?8. Thecommentatorwhobelievesthattraditionalpassiveaudiencesaredead:…9. Copyingandmakingfunofstyles.10. Referringtootherartisticmediaorculturalproducts.11. Postmodernismsaysthatweliveinanageofreplicasandsim……..12. Atextwhichseemstobetalkingaboutitself:self-… (alsometa-text)13. Beingsurrounded,bombardedandsubmergedbymedia=- mediasat….14. Redesigningaproductinordertoreachnewandwideraudiences.15. AsymbolthathelpstoidentifyatopiconTwitter.16. HUD=Computerstylegraphicsonascreengivingdataaboutstufflikecurrentenergylevels,or

ammunition,speed,altitude:17. A computer-stylerealism=hyper18. Awordfor‘almostreligious’19. Formal/informalstyleoflanguageusedtospeaktoaudience=modeof20. Theorganisationthatmonitorsthehonesty,decencyandethicsofadvertising.

Theanswerstothesequestionsareallpartofthisrevisionlesson

Advertisingrevisionlesson

Page 2: Advertising revision lesson - MEDIA ATTIC · 4. Contrasting themes. 5. The theorist behind q4 6. An artistic movement inspired by the power of dreams and the subconscious. 7. Lack

Advertising

Whatdotheadvertsyouhavestudiedtellusaboutmodernaudiencesandtheageinwhichwelive?

A1)Visualsignifiers,connotationsBinaryoppositesA2)ExplainthereferencetofakenewsA3)CommentonPostmodernaspectse.g.pastiche,hybridity&blurring,bricolage,intertextuality,self-referencingA4)Inwhatwaysisthisaparodyofanadvert(ameta-text)A5)Whatdoyouthinkitsaysaboutourmodernageandthewaywelookatimagesandadverts?A6)Whatdoesallthistellusaboutmodernaudiencesandthewayadvertiserstrytoreachthem?

Page 3: Advertising revision lesson - MEDIA ATTIC · 4. Contrasting themes. 5. The theorist behind q4 6. An artistic movement inspired by the power of dreams and the subconscious. 7. Lack

BannedGarethBaleLucozade ad

B1)TheadvertwasbannedfollowingarulingbytheASAaboutfalseclaims– whichisthefalseclaimmadehere?

B2)Whichcodesdoyoufindparticularlymodernandinteresting?

B3)Explainthequasi-religiousaspectsoftheadvert

B4)HowdoesthisadvertdifferfromtraditionalLucozadeadvertising?

B5)WhyhasLucozade triedtorebranditsproduct?Whatdoesthistellusaboutmodernaudiencesinamedia-saturatedage?

Page 4: Advertising revision lesson - MEDIA ATTIC · 4. Contrasting themes. 5. The theorist behind q4 6. An artistic movement inspired by the power of dreams and the subconscious. 7. Lack

C1HowdotheseShelteradvertspersonalizeissuesofhomelessness?Whatistheideologicalmessageaboutstereotypingandprejudice?

C2Inwhatwaysisthisadvertisingcampaignmoretraditionalthanotherproductsyouhavestudied?

C3Doyouthinkthecodesandconventionspresentedheresuccessfullyappealtomodernsocietyandaudiences?

Page 5: Advertising revision lesson - MEDIA ATTIC · 4. Contrasting themes. 5. The theorist behind q4 6. An artistic movement inspired by the power of dreams and the subconscious. 7. Lack

Nowbringyourmainpointstogethertoanswerthegeneralquestion.Refertoall3adverts.

Whatdotheadvertsyouhavestudiedtellusaboutmodernaudiencesandtheageinwhichwelive?

Learningcheck:GobacktothequestionsonSlide1andseehowmanyyoucananswerattheendofyourrevisionsession.


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