1. Mediawordforobject.2. Symboliclayerofmeaning.3. Thetheoristbehinddenotation&theanswertoq2:Roland…4. Contrastingthemes.5. Thetheoristbehindq46. Anartisticmovementinspiredbythepowerofdreamsandthesubconscious.7. Lackofprofessionalgatekeepingandtheincreaseinuser-controlcanleadtowhattypeofnews?8. Thecommentatorwhobelievesthattraditionalpassiveaudiencesaredead:…9. Copyingandmakingfunofstyles.10. Referringtootherartisticmediaorculturalproducts.11. Postmodernismsaysthatweliveinanageofreplicasandsim……..12. Atextwhichseemstobetalkingaboutitself:self-… (alsometa-text)13. Beingsurrounded,bombardedandsubmergedbymedia=- mediasat….14. Redesigningaproductinordertoreachnewandwideraudiences.15. AsymbolthathelpstoidentifyatopiconTwitter.16. HUD=Computerstylegraphicsonascreengivingdataaboutstufflikecurrentenergylevels,or
ammunition,speed,altitude:17. A computer-stylerealism=hyper18. Awordfor‘almostreligious’19. Formal/informalstyleoflanguageusedtospeaktoaudience=modeof20. Theorganisationthatmonitorsthehonesty,decencyandethicsofadvertising.
Theanswerstothesequestionsareallpartofthisrevisionlesson
Advertisingrevisionlesson
Advertising
Whatdotheadvertsyouhavestudiedtellusaboutmodernaudiencesandtheageinwhichwelive?
A1)Visualsignifiers,connotationsBinaryoppositesA2)ExplainthereferencetofakenewsA3)CommentonPostmodernaspectse.g.pastiche,hybridity&blurring,bricolage,intertextuality,self-referencingA4)Inwhatwaysisthisaparodyofanadvert(ameta-text)A5)Whatdoyouthinkitsaysaboutourmodernageandthewaywelookatimagesandadverts?A6)Whatdoesallthistellusaboutmodernaudiencesandthewayadvertiserstrytoreachthem?
BannedGarethBaleLucozade ad
B1)TheadvertwasbannedfollowingarulingbytheASAaboutfalseclaims– whichisthefalseclaimmadehere?
B2)Whichcodesdoyoufindparticularlymodernandinteresting?
B3)Explainthequasi-religiousaspectsoftheadvert
B4)HowdoesthisadvertdifferfromtraditionalLucozadeadvertising?
B5)WhyhasLucozade triedtorebranditsproduct?Whatdoesthistellusaboutmodernaudiencesinamedia-saturatedage?
C1HowdotheseShelteradvertspersonalizeissuesofhomelessness?Whatistheideologicalmessageaboutstereotypingandprejudice?
C2Inwhatwaysisthisadvertisingcampaignmoretraditionalthanotherproductsyouhavestudied?
C3Doyouthinkthecodesandconventionspresentedheresuccessfullyappealtomodernsocietyandaudiences?
Nowbringyourmainpointstogethertoanswerthegeneralquestion.Refertoall3adverts.
Whatdotheadvertsyouhavestudiedtellusaboutmodernaudiencesandtheageinwhichwelive?
Learningcheck:GobacktothequestionsonSlide1andseehowmanyyoucananswerattheendofyourrevisionsession.