Date post: | 20-Jun-2015 |
Category: |
Documents |
Upload: | sumkrishna |
View: | 229 times |
Download: | 0 times |
ADVERTISING TECHNIQUES
INTRODUCTION• Was first introduced by FRANK and DAN
CARNEY in the year 1958.• Became an international restaurant in 1973.
• Started the concept of home delivery of orders in 1988.
• Now world’s largest casual dining restaurant with over 13,000 restaurants across 97 countries and 143 stores across 34 cities in India.
MODES OF ADVERTISIG ADOPTED
PRINT ADVERTISING
OUTDOOR ADVERTISING
BROADCAST ADVERTISING
COVERT ADVERTISING
CELEBRITY ADVERTISING
PRINTED ADVERTISING
NEWSPAPER ADVERTISING
MAGAZINE ADS
FLIERS OR BROCHURES
OUTDOOR ADVERTISING
BILLBOARDS
KIOSK
CUT OUTS
BROADCAST ADVERTISING
TELEVISION ADS
INTERNET ADS
OTHER MODES OF
ADVERTISING
CELEBRITY ADVERTISING
VEHICLE ADS
PRESENTED BY
SUMANA.VIII B.COM [CA]
THANK YOU