Future Trends in Advertising

Future Trends in AdvertisingE. USHA134M1E00C6Dept. of MBA

INTRODUCTIONAdvertisement is a non-personal presentation of an idea or a product.Advertising is used for communicating business information to the present and prospective customers. It usually provides information about the advertising firm, its product qualities, place of availability of its products, etc. Advertisement is indispensable for both the sellers and the buyers.WHAT IS ADVERTISINGAdvertising is the dissemination of information concerning an idea, product. or service to induce action in accordance with the intent of the advertiser. According to William J. Stanton, "Advertising consists of all the activities involved in presenting to an audience a non-personal, sponsor-identified, paid-for message about a product or organization.

NEED FOR ADVERTISINGIf business is strong and money is coming in, you have an available cash flow to support an advertising campaign.A strong client or customer base removes the unnecessary pressure of this campaign NEEDS to bring in X new customers. TYPES OF ADVERTISINGConsumer oriented or Persuasive AdvertisingInformative AdvertisingInstitutional or Corporate AdvertisingFinancial AdvertisingClassified AdvertisingGovt. AdvertisingMEDIA OF ADVERTISEMENTPress advertising, Outdoor advertising, Film advertising, Radio advertising,Television advertising,Direct mail advertising,Display advertising, and Specialty advertisingPRESS ADVERTISING OR PRINT MEDIA

OUTDOOR ADVERTISING

Poster Display

Vehicular Displays Bill Board Display

FILM ADVERTISINGBusiness concerns usually get a short motion picture prepared and distribute it to different cinema houses for displaying it before the commencement of the regular shows or during the periods of intermission

RADIO ADVERTISINGAdvertisements are broadcast from the transmitting stations of the commercial service of All India Radio and FM Radio and picked-up by the receiving sets owned by the public. Radio advertisements are normally broadcast along with popular programs of music.

TELEVISION ADVERTISINGTelevision is the fast growing medium of advertisement because Of huge expansion of electronic media and cable network.

DIRECT MAIL ADVERTISINGDirect mail is probably the most selective of all the advertising media. It is used to send the message directly to the customer.

SPECIALITY ADVERTISINGThese articles may be diaries, pen holders, desk trays, key chains, purses, paper weights, cigarette cases and calendars. The name and address of the advertiser is printed in or inscribed on the specialty items.

CHALLENGES TO ADVERTISING Expand the MarketMore TransparencyOrganize the outdoor sceneExpand the Online offeringNurture our talent poolRECENT TRENDS IN ADVERTISINGProgrammaticNative AdvertisingVideoMobileWomen in digitalTRENDS FOR 2015Making Video More InteractiveNew Uses for Social MediaMore Online-Offline IntegrationData Gets More Important Than EverContent Strategies Get More Personalized