PowerPoint Presentation

4 days. 290+ events. 95,000 attendees.902 speakers.

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A WEEK LONG ASSEMBLY of the industry's best & brightest Thought Leaders. A DEDICATED FORUM for elite brand marketers, creative visionaries and dynamic media leaders and influencers to share wisdom and success - Paving the Way Forward. AN IMMERSIVE, ACCESSIBLE EXPERIENCE for the industry which is uplifting AND CREATES EXCITEMENT to both engage the present and Inspire the Future. A SPRINGBOARD to create growth, attract and nurture talent and Generate Success. A POSITIVE PLATFORM while not "delusional" this is very much about something Positive. AWXII

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Integrated PartnershipsPassion PointsInfluencersConversationAuthenticityStorytellingInsightsRelevanceMessagingMobileProgrammaticBrand CultureDataWhat makes good advertising?

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People dont want Vanilla, they want Rocky Road.

CONTENT IS KINGMore is better, but you have to be thoughtful. Layering- Beginning, middle, and endFast, Good, and Cheap is the goalBigger budgets dont equal successIts okay if its not great, its replaceable. Try again. Content is a calculated riskSocial doesnt live on its own

Content is investing in building something over time. You have to earn a great creative idea by working through insights.

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MICRO-MOMENTS, MACRO OPPORTUNITIESMicro-moments: The consumer journey broken down into real-time, intent-driven moments. Each one is a critical opportunity for brands to shape our decisions and preferences.

https://www.youtube.com/watch?v=mNltt5_LbG8&feature=share1 woman. 2 months. 18, 701 moments.

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A SOUND STRATEGYiHeartRadio- Get heard. Be Loved. Radio is currently the largest medium for reaching millennialsTrend toward podcasts- Screen fatigue Music is the epicenter of our culture

Live, organic, and unprompted.

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HERE AND NOW Putting the person back in the equation Targeting a healthy male: You can put an ad in Mens Health or you can literally be there when he finishes his run.

DoingFeelingBrand

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PROGRAMMATIC(Def.): the algorithmic purchase and sale of advertising space in real timeGetting the right ads to the right people at the right timeBeing in the places where consumers are most receptiveHigh utility & high engagement

THE NEW CUSTOMER EXPERIENCE

Narrative Spaces recognize moments to deliver experiences Mobile PrintProductsAgentsMarketingCall-CenterWebLocations (Stores)

Innovation over advertising.Context over content.Interaction over transaction.

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THE FUTUREExperiential marketing- brands becoming an experience themselvesNew immersive technologyOculus Rift

http://creativelink.info/CL20/codriver/Ideas without limits.

FOOD FOR THOUGHT Machines dont replace thinking. Machines dont replace good creative. Content + Social + Branding = A bigger purposeBe the one. Brands dont want to lead. The biggest business risk you have is yourself. Not every consumer-driven decision can be based on data. Good intuition and your gut feeling are still important. In the ad business, youre going to learn something new every single day.

Never forget, big ideas can change the world.

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WANT A JOB IN ADVERTISING? Be insatiably curious. Dont have preconceived notions. Be open or youll miss opportunities. Acknowledge that you do not have all the answers.Get bored before everyone else.

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YOUR ONLINE BRANDthe twist What makes you different? Your personal and professional brand have to be in syncPersonal brand plan- actively plan and build a strategy Make a brand inspiration board Consistency Find an audiencePublishPersonal branding has an element of discoveryEmbody your brand

Be found, find, engage.

CONNECT

www.advertisingweek.com@advertisingweek

Stop chasing culture and start making it.

CONNECT WITH MELauren Kucic@laurkucilmk80@pitt.eduQuestions, coffee chat, ad talk