SOCIAL NETWORKconnect with friendsshare lifeget recognitionmake new friends

shared: interestspurposeideasexperiencesfriends

DO IIDENTIFY?

visitor/lurker

newbie poster

respected poster

VIP poster

moderator

outbound

FORUMS, BRANDED COMMUNITIES,WIKIS, BLOGSinfo (reviews / opinions / factual / questions)share experiences relevant to communityget recognition

WHY DO PEOPLEPARTICIPATE?

Responding to receive info – reciprocal

Recognition – social status

Bettering life for all

Sense of community andbelonging

?

LEVELS OF INVOLVEMENT / STATUS(could change over time)

Research Listen and discussPollsIdeas labActionable

ResearchLearning through observation

Marketing Provide tools thathelp people share &connect better.It’s about creatinguseful content.

Marketingfeed influencers with valuable info. Provide useful tools.

http://uweg.typepad.com