ADVERTISEMENT
ADVERTISEMENT D ISTRACT US FROM
Perceptions
Feelings
Values
Understandings / Beliefs
Dreams / Wishes
HOW ADVERTISEMENT CHANGE PERCEPTION OF REALITY?
ANS: Our perception is approximation of reality.
In today’s world media plays an important role in
our life. When we concentrate watching ads it
distract the reality, our feelings / emotions and our
beliefs that we did not even know. Some ads exploit
human emotions.
TWO EXAMPLES OF ADS
SHAN FOODS
In this ad they are showing
that the relationship is just
about cooking . The son is
not crying because he is
missing his MOM. He is
crying because he is
missing the foods that his
mom makes…. If his mom
was not a good cook so he
would not miss her .The ad
does not have any concept.
TANGIn this ad they are showing
to children that if Mother
loves her kid she gives her a
glass of tang nothings
else…. And if mother does
not give her child a glass of
tang it means she does not
love her children ….This ad
is changing the concept of
children .
THANK YOU !