ADVERT ANALYSESCODES AND CONVENTIONS

CODES AND CONVENTIONS:

Camera angles

Shot types

Iconography

Editing

Lighting

Sound

Music

Computer graphics

Special effects (SFX)

CODES AND CONVENTIONS:

List any camera angles you can recall

CODES AND CONVENTIONS:

List any shot types you can recall

CODES AND CONVENTIONS:

What is iconography?

CODES AND CONVENTIONS:

How is editing important to the construction of an advert?

CODES AND CONVENTIONS:

How is sound used in television advertising?

What elements make up a the television advertising soundtrack?

CODES AND CONVENTIONS:

What computer graphics would you expect to see on a television

advertisement?

CODES AND CONVENTIONS:

What special effects would you expect to see on a television advertisement?

CODES AND CONVENTIONS:

Watch the following advert and identify as many codes and

conventions as you can

CODES AND CONVENTIONS:

The SurferGuinness