Date post: | 21-Jun-2015 |
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Health & Medicine |
Upload: | rebekahandre |
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Our Time. Your Family.
Your Life.
Rebekah Andre and Sean Faulkner
www.YourCancerCare.org
Our Product
This service will provide an easy way for people to do something that they never want to do. When a family goes through something such as cancer, the last thing that they want to do is spend countless hours scouring the internet for the most suitable treatment available.
The Site will not charge users for the service because we understand that families who are affected by cancer have enough financial worries.
Our Product
Our site will provide many useful elements. One of these are an area where families healthcare information can be inputted. This information will apply to their results and provide them with more specific details on costs.
The cooperative relationships that we will create with other institutions will benefit everyone by saving lives from cancer.
Target Audience
Two different types of people: People affected by cancer Organizations who provide cancer treatment
Not only will these cancer organizations help establish our website, but they will also promote their own organizations.
The more organizations that we draw into our website, the more we will be able to build both a greater audience and profit. Organizations will have to pay $1 Million annually.
This combination will appeal to families due to our credibility and efficiency of respectable organizations. This is essential to building a genuine relationship with our audience.
Marketing Strategies
For families and individuals, our themes and strategy will be based off of providing timely research and hope to those affected.
Our product distribution will be online in a quick and easy, user friendly, and evolving to specific and individual needs.
The goal of our marketing strategy will be to make sure everyone knows that our service is readily available if needed.
Marketing Strategies
National Effort
Our slogan “Our Time. Your Family. Your Life.” provides the message that our website is dedicated in helping your family to the best of it’s ability in providing the best possible results.
Personal selling will be essential in our marketing. We will use testimonials, stories, and even our representatives who have experienced these hardships.
Advertising Strategies
Our organization will be available and advertised throughout every season during the year. This is an organization that does not operate according to seasons.
Cancer is faced every single day, month, and year.
We will have special months that our organization will recognize and promote. Breast Cancer in October, Cervical Cancer in
January, etc.
Advertising Strategies- Media
Television Ability to connect with larger audience and
target audience National commercial campaign Shows such as The Today Show, Good Morning
America, Dr. Phil, Dr. Oz, and Oprah
Magazines Often placed throughout doctors offices,
waiting rooms, etc. Easy reading material and efficient way to
spread information Distribution in magazines such as: Health &
Fitness, Family Health & Life Magazine, Women’s Health, and Men’s Health
Advertising Strategies- Media
Internet Online presence is crucial Links available to separate divisions of our site Effective internet advertisement presence Organizations will also be advertised on the
website Social media: Facebook, Twitter, & Instagram
Radio Radio has the power of using different types of
ads in order to reach the audience Evokes many emotions without visuals
Our Budget
Total National Campaign Budget - $5,000,000
Internet- $1,500,000Radio- $1,500,000Magazines- $750,000Television- $500,000Promotion/Publicity- $500,000Billboards- $250,000
Logo
Advertisement
Fundraising Advertisement
Banner
Billboard
Radio Script
RADIO COPY
YourCancerCare.org “Family” Ad
Announcer: Cancer. It is never easy to deal with. We can make it easier. YourCancerCare.org is a unique online service that allows families dealing with cancer to research more efficiently, giving you more time to spend with loved ones. Through many categories, users can input their information, resulting with an organized list of the best treatment options. Money is always a valuable asset at times like these, that’s why YourCancerCare.org is offered for free. YourCancerCare.org. Our Time. Your Family. Your Life.
[0:29]
TV Script/Storyboard
WOMAN: Can you imagine?
MAN: Can you imagine? CHILD: Can you imagine?
WOMAN: Finding out MAN: Being told CHILD: That someone you love has cancer.
TV Script/Storyboard
WOMAN: But there are ways
MAN: Ways that can ease the pain CHILD: And make everyone's life easier
WOMAN: Your Cancer Care provides guidance
MAN: They provide you answers to your questions
CHILD: But more importantly
TV Script/Storyboard
WOMAN: They give you time
MAN: Time CHILD: Time to spend with your loved ones
NARRATOR: Look for us on social media. YourCancerCare.org
Our Time. Your Family. Your Life.