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Strategic PlanningWorkbook

Positioning Your Business For Growth

Your BluePrint for Strategy and Tactical Implementation

Date: Name:

Phone:Email:

What is it? Strategic planning helps you pave the most direct path towards your vision, saving you time and money.

It’s a Roadmap…It helps you set Goals

Positioning Your Business for Growth page 2

Why is Strategic Planning Important?

Having a clearly stated strategic plan will allow your company to grow efficiently with a collaborative effort while minimizing losses due to confusion.

INTRODUCTION

There are a few parts of the Strategic Plan that need to be done prior to our meeting. Please fill in the appropriate sections and bring this workbook to our Strategic Planning Session.

Your workbook is broken down into the following sections:

SECTION 1: Long-term financial goals

SECTION 2: SWOTT Analysis a. Strengthsb. Weaknessesc. Opportunitiesd. Threatsf. Trends

SECTION 3: Core, Values and Beliefs

SECTION 4: Purpose/Mission Statement

SECTION 5: BHAG© – Big Hairy Audacious Goal

SECTION 6: Brand Promise

SECTION 7: Elevator Pitch

Instructions


SECTIONS

Long-Term Financial Goals


1. What year would you like to exit your business?(sell, retire, give away, close)

2. If you are a non-profit -how many years would you like to project your revenues? (3, 5, 10)

3. What would you like the Sales/Revenues/Income to be the last year of your business or 3, 5, 10 years out?

4. What were the Sales/Revenues/Income in the previous year?

5. What are the planned Sales/Revenues/Income this year?

6. What were the expenses for the previous year?

7. What are the planned expenses this year?

SECTION 1


SWOTT: Short for Strengths, Weaknesses, Opportunities, Threats and Trends, is an analysis that will identify the positive- and negative- influencing factors inside and outside your organization

SWOTT Analysis

SECTION 2

A thorough SWOTT analysis will serve as your dashboard to your product or services to help you navigate and implement a solid strategy for your business, regardless of company size

TRENDS

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SECTION 2

SWOTT: Strengths

Strengths are the qualities that enable you to deliver your service or product from resources that can be continued/sustained.

Strengths can be either tangible or intangible qualities such as; expertise, talents and qualities of your employees (individually and as a team). They are any distinct features that give your company its consistency.

Strengths could also include: processes, capabilities, financial resources, programs, services, positive customer experience and brand reputation.

Ask yourself this: What makes you proud of being the owner of this company in your community or industry?

What are the strengths of your organization?

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SWOTT: WeaknessWhat are the weaknesses of your organization?

Weaknesses are the factors that fail to meet the standards you feel your company should meet.

They are qualities that prevent your company from accomplishing its goals and achieving its full potential. These weaknesses influence your success and growth.

Other weaknesses in your organization may be technology, services, equipment, lack of innovation and employee development, internal communication, etc.

Ask yourself this: What problems exist within your company related to your customer’s experience with your brand?

SECTION 2

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What are the opportunities for your organization?

SWOTT: Opportunities

SECTION 2

Opportunities are presented by the environment. If you plan well, you can take advantage of environmental conditions to become more profitable and more competitive.

What is critical is that you recognize any opportunities and be able to act on them whenever they arise.

Opportunities could include increasing your involvement in the community or industry, potential community or industry pain points for service or products that your company can help solve.

Ask yourself this: What environmental factor, related to your service or products, would allow you to grow and take advantage of any unfulfilled market demands?

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SWOTT: Threats

Threats arise when conditions in external environments jeopardize any of your resources, productivity and product or service demand. If compounded with your weaknesses, it is particularly difficult to recover from.

Threats are uncontrollable and unexpected. Examples of threats are things such as poor employee motivation, changing technology, new competition, rising costs of providing services or product manufacturing and new government regulations.

Ask yourself this: What keeps you up at night... What factors pose the most risks to your company’s viability and growth?

What are the threats for your organization?

SECTION 2

Positioning Your Business for Growth page10

Developing an ability to anticipate emerging trends in your industry is an essential strategy to building an agile organization. Understanding key future trends will prepare your businesses for future challenges and risks.

Ask yourself this:

What are the top technologies and business processes that will shape your competitive advantage?

What new opportunities does science offer?

How will changing customer demographics affect business strategy?

What workforce shifts will affect services or production?

How will future economic trends affect markets?

What are the 8 top trends that must be integrated into your future business strategy?

SECTION 2

SWOTT: Trends

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What is the culture of your company/Organization?

Ask yourself these questions:

“How do I conduct my business?”

“What makes up our unique culture?”

These guide the attitudes, decisions, behaviors and performance of your whole organization.

The “Should’s” and “Shouldn’ts” that guide your organization’s Decisions, Attitudes, Behaviors and Performance. Should be 5-10 commandments upon which your vision for the future is built. It will be the basis for selection, Performance Review Evaluations, Promotion, and Retention of Key Players going forward.

SECTION 3

Core Values & Beliefs


Ask yourself these questions:

Purpose & Mission Statement

SECTION 4

What is a Purpose Statement? It’s your written word for your company’s reason for being; why you do what you do. Your products and services may change, but this message will outlast all your business goals ...

It’s the primary reason for your company’s existence.

A Mission Statement is a written proclamation of your companies specific focus that may shift over time as your market and environments change.

It answers the questions “What value does our product or service provide?” And “For whom do we do it for?”

“Why are we doing what we’re doing?”

“Why does this organization exist?”

“What is the reason we are in the business we’ve chosen?”

“What is our passion for this business?”


From Jim Collins and Jerry Porras – Your “Big, Hairy, Audacious Goal.”(BHAG) should be: 10-25 years out; would make your organization lofty and legendary; challenges you to greatness; and must drive your business fundamentals. This is something that may take some time to figure out, so do not rush this process.

For non-profits what is the ultimate goal of your organization?

“A true BHAG is clear and compelling, serves as a unifying focal point of effort and acts as a clear catalyst for team spirit. It has a clear finish line, so the organization can know when it has achieved the goal; people like to shoot for finish lines.”

Collins & Porras, Built to Last

SECTION 5

BHAG© –

What is your Big Hairy Audacious Goal


Brand Promise

To identify your organization’s Brand Promise, ask yourself these questions:

SECTION 6

When attempting to create your brand promise, it may be very tempting to simply list the attributes of your business or to describe your product line. But a brand promise is more than that— your brand promise should clearly state what your unique benefit to your customer is.

Here’s a great example:

“Entertainment with Heart...Making memories that will last forever” ... this is what we’ve all come to know as Disney…

A Brand-Promise is ... Your customer’s total experience and why it will be better and unique with your brand ... your company’s “Promise-to-Perform” brand guarantee.

“What specific need can we best satisfy for our customers – better than any of our competitors?”

“What is our absolute Value-Added Proposition or Market Differentiator?”


SECTION 7

What would you say to a stranger to describe your company during a 15-second elevator ride?

Here’s a good rule of thumb:

60 seconds — 150 word count



Elevator Pitch

Strategic PlanningNext Steps

Date post:	17-Feb-2016
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