28
2002-2003 issue 3 number 51 adviser & staff
2002-2003issue 3
number 51
adviser & staff
Printed in U.S.A. © 2003 Jostens, Inc. 03-00051
WORLDVIEW BRINGSYOUR WORLD TO LIFE!
Add an action-packed punch to your yearbook when you help
students relive this year's greatest moments with the WorldView
Interactive™ CD-ROM.
WorldView Interactive is the perfect yearbook supplement,
packed with vivid sights and sounds of the major current events
that shaped the school year, including national and international
news, entertainment, sports and science-technology.
Contact your Jostens Yearbook Representative for more
information and to order WorldView Interactive™!
WORLDVIEW BRINGSYOUR WORLD TO LIFE!
WHAT WILL YOU REMEMBER?
WHAT WILL YOU REMEMBER?
Send correspondence andsubscription requests to:
email: [email protected]
mail:Adviser & Staff Magazine
ATTN: Gary LundgrenJostens
5501 Norman Center DriveMinneapolis, MN 55437
©2003 Jostens, Inc. 03-0049. All rights reserved. No. 3151
2002-2003issue 3
numbernumber 5151
adviser & staff
Welcome to Jostens Adviser & Staff — the largest-circulation magazine in the world devoted entirelyto producing and marketing yearbooks. Jostensis pleased to provide this magazine three timesa school year to every high school yearbook staffin the country as part of its commitment toeducation. We welcome your comments.
In-depth feature
8 Color
It’s emotional! It’s powerful! It’s color! Yearbooks are explodingin color with an increasing number published in all color.Whether you’re using a few pages of color or every page incolor, learn how to use this powerful tool to enhance coverageand design:
■ Prime location, page 10■ Cooking with color, page 12■ True colors, page 14■ Good question, page 15■ Color by the numbers, page 16■ Consistent quality, page 18■ Page by page, page 19
Departments
2 this & that
Before the real work of planning your 2004 yearbook begins, taketime to dream a little. Dream about your ultimate yearbook andlearn how to make your dream book happen with the help of thenew Budget Booster$ guide.
6 click & save
Jostens YearTech® continues to set the standard for yearbookdesktop publishing. New additions for 2004 continue to makeit easier than ever to be creative.Also, if you’re switching toAdobe InDesign®, Jostens is ready with YearTech and theMaking It Click curriculum available for InDesign.
21 show & tell
Check out the cool designs and covers showcased fromyearbooks receiving Pacemaker Finalist and Pacemaker honorsfrom the National Scholastic Press Association. In all, 21yearbooks produced by Jostens customers were honored.
24 over & out
Combine the power of the printed page with the mesmerizingimpact of multimedia, and start a new tradition at your school.See video, hear audio and dive into thousands of additionalphotos with a multimedia supplement to your yearbook.
spring ’03 issu
e 51
contents
spring2003adviser & staff 1
Editor in Chief:Gary Lundgren
Managing Editor:Mary Saracino
Editorial Coordinator:Stephanie Hemphill
Art Director:Scott Kneeskern
Contributors:Warren Kent
Janet McKinney
Laurie Hansen
Margaret Sorrows
Lizabeth Walsh
Colophon:Jostens prints Adviser & Staff magazine
using state-of-the-art digital prepresstechnology combined with computer-to-
page imaging and a Komori SuperPerfector offset press. With digital
accuracy, computerized efficiency andsuperior color management, Jostens
Total Color Management Solution hasrevolutionized the complete yearbookcolor printing process making all-coloryearbooks an affordable reality for an
increasing number of schools. Adviser &Staff pages were sent to press as
electronic files with all images in place.The 24 inside pages are printed on 70#
matte paper stock. Color tintsthroughout the magazine are created byelectronically mixing the process colors.
the latest from Jostens
this & that
2 spring2003adviser & staff
Making a ‘Dream Book’a ‘Reality Book’
top brainstorming theme ideas, drafting the ladder diagram andsketching cover ideas for your 2004 yearbook.Before the real
work of planning your 2004 yearbook begins, take time to dream alittle.Dream about the ultimate yearbook.
While some staffs might say “dream on,”other staffs know thatdreams do come true and with brainstorming,planning andbudgeting, the ultimate yearbook is possible.
So, gather your dream team and let’s get started building theultimate yearbook.
■ What makes a dream book?
If money were no object,what would your next yearbook looklike? Would you add more color pages? Go all color? What wouldthe cover look like?
Remember to consider the entire student body,not just yourown personal tastes.Your successful dream book should be likeable,personable and affordable.
■ How do you get started?
Doing your homework is critical before the dreaming begins.Review last year’s yearbook and note the features you like/dislike.Look at other yearbooks for ideas. Study the yearbook examples inthe Gotcha Covered Look Book. Save ideas out of magazines. Surveyyour readers to learn what they think makes an awesome yearbook.
■ How do you conduct a dream book session?
With your homework completed, it’s time to bring your dreambook team together. Set aside a class period or at least an hour for abrainstorming session.Before beginning, review the ground rulesfor brainstorming:keep focused, listen carefully, don’t be judgmentaland question tactfully.
For efficiency, consider having each dream team member writedown 2-3 ideas on separate sticky notes. Share ideas and post themon a poster board.
When brainstorming is finished,prioritize and discuss the ideas.Build your dream book by listing in order your top five ideas.
■ How do dreams become reality?
To finish your session, consult your Jostens yearbookrepresentative to determine how much money you’ll need to buildyour dream book.
Carefully complete the Yearbook Budget Worksheet from theBudget Booster$ book, realistically estimating the income your staffwill earn.As a dream team,commit to a budget booster plan.Becareful not to overestimate revenue for first-time projects.
Have fun.Dreams often become reality.
S
Turn your yearbook dreams
into reality in four easy
steps:
■ Pen It
Brainstorm your yearbookwish list
■ Post It
As a team, discuss andprioritize your yearbookwish list
■ Play It
Explore each idearealistically
■ Plan It
Develop a tactical approachfocused on results
Budget Booster$ book
filled with success
stories, ideas for
earning revenue
What’s on your yearbook wishlist? Want to add more process
color pages to your yearbook? Goall color? Create a special cover?
Make your yearbook dreamsbecome reality with the budget
boosting fundraising ideasoutlined in the new
Budget Booster$ guide recentlypublished by Jostens.
This colorful, 20-page publicationis packed with great tips and
money-generating ideas. Advisersfrom throughout the country have
shared their success stories.
Look for the new Budget Booster$
guide in the Sell It! Kit in theJostens 2004 Yearbook Kit. Topics
covered include:■ Planning your dream book
■ Budget boosters■ Success stories
■ Selling more yearbooks■ Public Display of Affection ads
■ Business Ads■ Sponsor banners
■ Yearbook add-ons■ WorldView Interactive™
■ Jostens Sign Here!™
■ Poster program■ Moneymaking ideas
■ Yearbook budget worksheet
Budget
You CANhave yourdream book!
You CANhave yourdream book!Successfuladvisersreveal their secrets
Successfuladvisersreveal their secretsWho has time for a car wash?Risk-free ideas that really work
Top budget boostersrevealed
$Top budget boostersrevealed
BOOSTER$Budget
Operate your yearbook
as a small business; make
a “plan” and follow it
Sit down with youradviser and your Jostensyearbookrepresentativeand complete the YearbookBudgetWorksheeton page 20 of the BudgetBooster$ guide.
■ Expenses: Your expenses willinclude: printing costs, computerexpenses, photography expenses,postage, supplies, workshops andmisc. If you have a deficit fromprevious years, record this as anexpense that must be paid off.
■ Revenue: Income must becarefully projected to avoid abudget shortfall. When estimatingsales and revenue, it is best to beconservative in your forecast.Income includes: yearbook sales,options and add-on sales,business advertising sales,personal ad sales, school portraitprofit sharing, school support andfundraisers.
Like any business, the yearbookneeds to track its expenses andrevenue. Your business managersshould issue quarterly reportsreflecting the most accuratenumbers while tracking how wellthe staff is doing on “meeting the plan.”
Taking care to prepare a realisticbusiness plan and monitoring itclosely throughout the year shouldhelp your dream book become anaffordable reality.
spring2003adviser & staff 3
Upgrade your memorieswith yearbook add-ons
dd even more appeal and value to your yearbook with one [ormore] of the following add-ons.Contact your Jostens yearbook
representative for more information and pricing.
STANDARD ADD-ONS■ Hear the Year® Music CD.This multimedia music CD-ROMfeatures 12 hot pop, rock,R&B,country, and alternative hits fromthe year.An interactive trivia and pop-culture game adds even morefun to this popular add-on.
■ Personalization & Icons. Add a personal touch to youryearbook cover with a foil stamp name, a favorite phrase and up tofour affiliation icons.Order two lines of imprint [up to 29characters per line, including spaces].Choose from 50 icons,featuring yeardates and affiliation symbols.
■ Clear Plastic Cover. A great way to protect the yearbook fromscratches, spills and wear.
■ Autograph Pages.This full-color, studio-designed insert offerseight-pages of extra space for autographs and special messages.
■ Sign Here!™ This special autograph book contains 48 blankpages.Compose messages, add your own personal, creativeexpressions and journal entries, collect autographs and celebrate theyear.Tons of room for your favorite photos and other specialmementos. It’s a great fundraiser, too!
■ WorldView Interactive™. Think globally.Re-live the year’snational and world events with this compelling interactive currentevents CD-ROM.Watch great moments unfold in a multimediadisplay of color and sound.Content is selected and producedprofessionally, requiring no school development.Great new designfor 2003-2004.Shipped complete and ready to view.
TIP-INS■ World Beat®. Students love this 16-page, full-color insert.Photosand captions capture defining moments in world and national news,science and technology, lifestyle, entertainment,music, sports, andcelebrity happenings.Check out the exciting new 2003-2004design.
■ Write Now!®.Take personalization to new heights with thiseight-page, full-color, journal-like insert.Record your own specialmemories, favorite moments, fads and trends, interests, goals,dreams, and so much more.Pages include fun facts, trivia and spacefor students’ personal photos.New contents and new design in2003-2004.
A
the latest from Jostens
this & that
4 spring2003adviser & staff
Packages offer creativityfor staffs on the go
ave time and effort with Jostens Showcase Series.Choose fromthree options and ensure coordinated theme development ideas,
memorable content and distinctive design.
Excalibur Package
• Exclusive cover,with yeardate design and four embossed squaresfor sticker placement on the front and back cover.• Wide array of cover color choices.• One silk-screen color for title and spine.• A double-sided sheet of fun, colorful stickers students can use tocustomize their cover.• Choice of either full-color coordinating endsheets or one of sixGlowtouch® endsheet stocks.• Theme ideas with section spin-offs.• CD-ROM containing division pages and exclusive clip art.• 2004 World Beat® insert.
Coverstar Package
• Full-color lithographic cover with a large, shadowed yeardate on awhite background and four colorful squares on the front and backfor stickers.• Choice of silk-screen ink for title.• Gloss lamination for cover shine.• A double-sided sheet of fun, colorful stickers students can use tocustomize their cover.• Choice of either full-color coordinating endsheets or one of sixGlowtouch® endsheet stocks.• Theme ideas with section spin-offs.• CD-ROM containing division pages and exclusive clip art.• 2004 World Beat® insert.
Finishing Touches™ Package
• Full-color endsheets.• Coordinating eight-page AutographSection.• Sheet of six clear, low-tack adhesivephoto pockets to hold photos andmementos.
All three packages are available in trimsizes 7, 8 and 9.Contact your Jostensyearbook representative for moreinformation and pricing.
S From colorful stickersto apply to covers to photo pockets for including mementos,students will enjoy addingpersonal touches to theiryearbooks with the JostensShowcase Series™.
From themes to designs,
Look Book is packed
with trendy ideas
Imagine having 100 of the year’sbest yearbooks at your fingertips.
Inspiration is a page-flip away withJostens Gotcha Covered Look Book.
The Look Book is jam-packed withcool covers, dazzling designs,
relevant coverage, story-tellingcopy and action-packed
photography from exceptionalyearbooks all printed by Jostens.
Featured spreads and covers areincluded from 33 yearbooks
receiving CSPA Crown and NSPAPacemaker awards. Other
outstanding yearbooks fromdozens of schools across the
country are also featured.
The Look Book includes eightpages of theme ideas to assist your
staff as it brainstorms for a 2004yearbook theme. The theme list
also appears atwww.jostens.com/yearbook .
For assistance with ladderplanning, the Look Book features alist of student-focused story ideas
for each section of the yearbook.
Don’t leave for a summer workshop without packing a copyof the Gotcha Covered Look Book.
To order, call Jostens MarketingServices at 1.800.972.5628.
The Look Book sells for $10 a copy.Ask for item #2030.
■ FINISHING TOUCHES PACKAGE:
Clear, adhesive photo pockets will
generate plenty of enthusiasm when the
yearbooks are distributed. The six, low-
tack adhesive pockets provided with each
yearbook can be easily repositioned and
are perfect for holding mementos
including photos, dance tickets or
newspaper clippings. The colorful
endsheets and autograph section allow
plenty of space for messages, signatures
and photo pockets.
Grab it and go!
Plan It! Kit perfect
for summer work
Grab it and go!
The Plan It! Kit, one of theconvenient mini-kits included in the 2004 Jostens Yearbook Kit, is designed for the staff on the go.
Editors will find it helpful to take thePlan It! Kit to summer workshopsfor reference during planning andbrainstorming sessions.
Helpful materials in the Plan It! Kit include:
■ Covers Book: A colorful 48-pagebooklet showcasing the Jostenscover line-up for 2004 along withdetailed cover information for staffsdesigning custom covers. There’salso information on ShowcaseSeries™ packages and Options andAdd-ons.■ Yearbook Planner: A school yearplanner designed exclusively foryearbook editors and advisers.■ 1,2,3 Yearbook Guide: Everythingyou need to know about yearbookjournalism in 56 easy-to-readpages.■ Wall Ladder: A poster to assist inplanning and organizing thecontent of your yearbook.■ Taking Issue Legal Guide:
Important information on legalconcerns you might encounterwhen publishing the yearbook.
The Plan It! Kit—grab it and go!
spring2003adviser & staff 5
■ COVERSTAR PACKAGE:
The impact of full-color lithographic printing creates a
dazzling limited edition cover. The creative and colorful
stickers provide 96 options for personalizing each of the
■ EXCALIBUR PACKAGE:
The embossed yeardate art
gives this cover a look of
quality and distinction. The
four framed squares on the
front and back cover allow for
easy application of the colorful
stickers provided as part of the
package. A wide array of cover
color choices is available.
four color blocks on the front and back of the shiny
white cover. The remaining stickers can be applied
to the endsheets or to pages inside the yearbook.
technology updates from jostens
click & save
6 spring2003adviser & staff
More power than everwith the push of a button
ith the click of a button, Jostens YearTech® makesyearbook production easier, more convenient and more
creative than ever.This powerful tool offers many yearbook-related
enhancements to Adobe PageMaker® including an electroniclayout template and powerful toolbar that streamlines andsimplifies production.
Jostens YearTech sets the pace that other companies followincluding being the first to offer Picture Placer. Here are a fewof the new enhancements for 2004:
■ ThumbPrints: Click the new ThumbPrint button onthe YearTech toolbar to generate a contact sheet of thephotos in a particular folder.■ Pop-Up Descriptions: By popular demand, the pop-up descriptions of the toolbar buttons are back. Passyour mouse over the button to reveal the buttondescription.■ Trendy & Cool Designs: A collection of new designshas been added to the Page Surfer collection of ready-to-use templates.■ Click-N-Go! Library: All new design elements areavailable to make creating and customizing yearbookpages as easy as click and drag.■ Clip Art: Jostens 2004 Clip Art collection features awide variety of backgrounds, borders, photos frames,sports art and more.And, placing artwork is a snap withthe Clip Art Placement tool.■ Process Color Libraries: From traditional to intenseand everything in between, ten new color libraries havebeen added to make it easy to select the perfect color.
WGo ahead, take the
Memory Builder™ 4.0
software for a spin
Go ahead. Take it for a spin.
You’ve heard how easy and fun itis to create multimedia yearbookpages. Why not take the software
for a test drive?
Memory Builder™ 4.0, the software used to
create multimedia yearbooksupplements, is provided
in the Plan It! Kit in your 2004Jostens Yearbook Kit.
Load Memory Builder on yourcomputer and discover first-hand
how this user-friendly softwarefeatures all the tools and
resources to combine yourimages, audio and video into a
multimedia supplement that willenhance your yearbook.
For further information onmultimedia yearbook
supplements, ask your Jostensyearbook representative about
Yearbook Interactive by Jostens.
Enjoy your test drive, and be ready. With software this fun and powerful, you’ll
need to hold on to your mouse!
Jostens YearTech®
continues to set thestandard for yearbookdesktop publishing. New additions for 2004continue to make it easierthan ever to be creative.
Prepare for Submission
Undo Picture Placer
Page Enhancer
PanelMaker
Type Effects
GhostPhoto
Picture Placer
ThumbPrints
Red Eye Removal
Clip ArtPlacement
Click-N-G
o/PDA Libraries
TextLinker
Page Surfer Placement
Page Wizard
FontScan
Paste in Place
Color Palette
TextWrap
Filland Stroke
Drop Cap
Send to Back
Bring to Front
Undo
SelectAll
Save
Open
Linkto YearTrack
YearTech toolbar for PageMaker
Making It Clickcurriculum available
for InDesign users
Making It Click, the popularJostens desktop curriculumteaching Adobe PageMaker andJostens YearTech, will soon beavailable for Adobe InDesign.
Just like the popular PageMakerversion, Making It Click forInDesign will be available for bothMacintosh and Windows users.Each topic is presented as a four-page module containing activitiesand a short quiz. All of themodules are packaged in a binderand also provided as PDF fileson a CD.
Making It Click takes staffs to thedesired level of technologicalmastery from simple programfunctions to more advanceddesign techniques. Activities ineach module allow students topractice the skill as it would beused to create yearbook pages.
To find out more about the Making It Click curriculum forInDesign, contact your Jostensyearbook representative.
spring2003adviser & staff
Jostens provides fullsupport for InDesign
bout 25 years ago, a small handful of staffs became the first touse a new software called PageMaker® to produce their
yearbooks.Today, a growing number of technology innovators are among
the first to use Adobe InDesign 2.01® to produce their yearbooks.The Woodlands High School,McCullough campus,
Woodlands,TX,and Tesoro High School, Las Flores,CA,bothare submitting InDesign files to Jostens for their 2003 yearbooks.And,both advisers are impressed with the InDesign software.
“InDesign is infinitely more powerful,more stable, fairlyintuitive for those staffs used to PageMaker. It’s like the differencebetween going from cassettes to CDs — it’s just that much better,”said Brian Martinez, adviser,The Woodlands High School,
McCullough campus.Adviser Kamee Nuzman,
Tesoro High School, agreesand explained that ChrisBennett, yearbook editor,used his extensive know ofproduction and computers tomigrate the Tesoro staff fromPageMaker to InDesign.“Initially it took us about a
week to feel comfortable with the program basics,”Nuzman said.“We are always learning new techniques to use with the program.”
“We feel like we can do just about anything we want — type ona curve, gradients,masking — things that were difficult toimpossible in PageMaker,”Martinez concluded.
AAs more yearbook staffsmake the switch to
Adobe InDesign, JostensTechnical Support,
YearTech toolbar andMaking It Click
curriculum are available to make the transition
smooth.
7
“Should we switch from PageMaker to InDesign?”Advisers and staffs can literally be heard asking this
question at conferences and workshops this spring.Here are five compelling reasons a high school
yearbook staff might make the switch:■ TYPOGRAPHIC CONTROL: InDesign users frequentlycite the program’s approach to handling typography asone of its key features. Headline designs take on a morecreative dimension since InDesign now offers manygraphic extras once available only in Adobe Photoshop®
or Illustrator.■ PICTURE PERFECT PREVIEWS: InDesign offerssignificantly better screen previews of graphics andphotographs.■ CUTTING-EDGE TECHNOLOGY: InDesign is the next
generation of desktop publishing and learning thisprogram further increases the educational benefitsof the yearbook program.■ CREATE PHOTO EFFECTS: With InDesign, yearbookstaff members can create effects; such as cut-outbackground [COB] photos, without leaving the program.■ JOSTENS SUPPORT: All of the Jostens tools andsupport yearbook staffs depend on for PageMaker, are available for InDesign. YearTech 2004 is available for InDesign with a toolbar, PanelMaker, Picture Placer,Page Wizard, Prepare for Submission and Gather toSubmit. PageSurfer designs are available on a templateCD. The Click-N-Go! Library is also available. All of thisis included in the Jostens YearTech Kit in the 2004Jostens Yearbook Kit.
Why switch from PageMaker to InDesign?
Prepare for Submission
Undo Picture Placer
Picture Placer
PanelMaker
Page Wizard
Paste in Place
Swatches
Palette
SpellCheck
TextWrap
Stroke Palette
Send to Back
Bring to Front
Undo
SelectAll
Save
Open
Linkto YearTrack
YearTech toolbar for InDesign
Of all the forms of non-verbalcommunication, experts tell us thatcolor is the most instantaneous methodof conveying messages and meanings.
Color stimulates and works synergisticallywith all of the senses. Color vitalizes the visualmessage. Color adds realism to photography.Color produces an aesthetic or emotionalresponse.
The power of color is making its impact onyearbooks. Readers consistently ask for morecolor, and yearbook staffs are responding byincreasing color pages or publishing in all-color.
Colorby Gary Lundgren8
It’s emotional.It’s powerful.It’s …
>
Multiples &Signatures
Yearbooks are printed 16 pages at a time on large sheets ofpaper called signatures. If you look closely at the top of ayearbook where it is bound, you will notice the book isactually a collection of little booklets or signatures.
Each side of a signature contains eight pages and is calleda multiple. Color is applied in multiples. Whether you areusing a spot color (one color in addition to black) or fullcolor (called process color), it is more cost effective toplace color within multiples.
The ladder diagram is clearly labeled and colored toindicate both signatures and multiples. This is signature 1and contains pages 1-16. One multiple is shaded andincludes pages 1, 4, 5, 8, 9, 12, 13 and 16. The othermultiple contains 2, 3, 6, 7, 10, 11, 14 and 15.
If your staff is using a multiple of color within thissignature, the color would either be placed on the shadedpages or the white pages on the ladder.
Placing color on consecutive pages (for example pages 1,2, 3, 4 and 5) would involve two multiples and would be more costly than placing color all within the same multiple.
Work with your Jostens Yearbook Specialist to determinethe pages on which you have purchased color.
16 1 4 13
125 89
14 3 2 15
107 611
■Analogous:Analogous colorsrefer to families ofneighboring colorson the color wheel.They are alwaysharmonious if thecolors share thesame undertones —such as blue, blue-green and green.
■ CMYK: Thisacronym is usedwhen referring toprocess color. Cstands for cyan, Mfor magenta, Y foryellow and K forblack.
■ Colors Palette:This software-related term isassociated withAdobe PageMaker.The Colors Palettedisplays a list ofcolors specified forthe yearbookpublication orimported in an ESPfile. The ColorsPalette makes iteasy for designers toapply colors toobjects or text.
■ Color Wheel: A tool used to helpguide the selectionof colorcombinations basedon the principles ofbalance andharmony. Thecolors on the wheelhave a scientificbasis and theirsequence is theplacement thatoccurs naturally ina spectrum of light.
ColorfullanguageA glossary offrequently usedterms andacronyms.When planning color, it all comes down to
signatures and multiples. And, don’t forget your ladder!Yearbook content is outlined on a page-by-page diagram called the
ladder.The ladder is divided into signatures.And within those signatures
are multiples.Yearbooks are printed 16 pages at a time on large sheets of paper
called signatures. Each side of the signature contains eight pages andis called a multiple. Color is applied in multiples. If you look closelyat the top of a yearbook where it is bound, you will notice the bookis actually a collection of tiny booklets or signatures.
The ladder diagram is labeled and colored to indicate bothsignatures and multiples.The sample below is signature 1 and containspages 1-16.
One multiple is shaded and includes pages 1, 4-5, 12-13 and 16.The other multiple contains 2-3, 6-7, 10-11 and 14-15.If your staff were using a multiple of color within this signature, the
color would either be placed on the shaded pages or the white pageson the ladder.
Placing color on consecutive pages [1,2,3,4 and 5] would involvetwo multiples and would be more costly than placing all the pageswithin the same multiple.
Prime location
Where process and spot color is placedon the ladder greatly impacts cost.
>
> Color codedThe ladder diagram isshaded to distinguishbetween multiples at aglance. The shadedpages show one multiple.The alternating whitepages show anothermultiple. If are using asingle multiple of color,the eight pages will fallon every other spread inthe yearbook, they willnot be consecutive
C M Y K
FOUR INKS is all it takesto reproduce any almostcolor captured in aphotograph. These fourinks, designed for full-colorprinting and referred to bythe acronym CMYK, arecyan, magenta, yellow andblack. By layering thesefour colors in differentdensities, the printing presscan create almost any hue.Publishing in process coloris more costly than printingin just black ink — notbecause of the extra ink,but because of theproduction work necessaryto prepare color pages forprinting.
10
ColorCommentary
After switching to anall-color yearbook, theGalleon staff at EdwardC. Reed High School inSparks, NV sent a letter to the entire returningunderclass announcingthe plans and informingthem of the $5 openingbook price increase. Theresponse wasoverwhelmingly positive.
“We got over 100responses,” adviserLizabeth Walsh said.
“And just six of themdidn’t want the increase.”
To read more about Reed High School, visitYearTrack®, an onlineresource centerexclusively for Jostensyearbook customers.
> School colorsOutstanding photographyunifies this all-coloryearbook while colorcarefully punctuates, notdecorates, the content. “JustRed, White & Blue,” theyearbook’s theme, is evidenton every spread and fits ayear in which school spiritand national pride soared.
■ COLOR ECHOES: Theprimary headlines alwaysappears in either blue orred. Blue, in dark and lighttints, is used to highlightselected content modules.Red emphasizes the captionlead-ins.
■ SIMPLICITY: The colors inthe photographs leap off theclean, white pages.
■ UNITY: A content moduleon each spread oftenfeatures a collection ofseveral photos. Blue is usedto unify the collection.
[Panther Tale, DuncanvilleHigh School, Duncanville,TX]
11
■ Complementary:The colors directlyopposite each otheron the color wheel[such as red andgreen]. When placednext to each other,complementarycolors enhance or“complete” oneanother, creating avibrant and excitingintensity along theirshared edges. Redsappear even redderwhen contrastedwith green.
■ Duotone: A two-color halftonereproduced from ablack and whitephotograph.
■ Hue: Color and hueare synonymous.Red, yellow and blueare known asprimary colors orhues. Green, orangeand violet aresecondary colors.Mix two secondarycolors together tocreate a tertiarycolor.
■ Hue: Color and hueare synonymous.Red, yellow and blueare known asprimary colors orhues. Green, orangeand violet aresecondary colors.Mix two secondarycolors together tocreate a tertiarycolor.
■ Jostens ColorGuide: A newswatch book, locatedin the YearTech Kit inthe 2004 JostensYearbook Kit,featuring ten newprocess color librariesand the Tempo spotcolor collection.
Like spices used in cooking, color is anaccent. And just like spices, a little color goesa long way.
Any element on a spread can be printed in color.The question thedesigner must answer is:WHY?
Color placement should never be arbitrary. Effective designers havea content-driven and reader-focused reason for every colorapplication. [See page 15]
By studying contemporary magazines, yearbook designers willobserve techniques and trends for applying color to typography,photography, backgrounds, rule lines and illustrations.TYPOGRAPHY
■ Headlines play an important role because they grab thereader’s attention. Color can enhance the power of the headline.Magazines frequently take this concept a step further and usecolor to emphasize key content words within the primaryheadline.■ Stories and captions might appear in color, but readabilitysuffers. For readability, black type on white paper is the bestoption.Text printed in a dark color on a white page is fairlyreadable.Text printed in color or reversed on a colorbackground can be very difficult to read.■ Typographic elements including drop caps, dingbats,caption starters and breaker headlines within stories serve asreader entry-points. Printing these typographic elements incolor accents them in a creative way.
PHOTOGRAPHY■ Process color photos provide a realism that is unmatched byblack and white.The more vibrant the color, the more impact itwill have on the printed page.
>
> Hot headColor is used for emphasis in this magazine headline. As thedominant color in the photograph, blue is echoed in the primaryheadline with red used for a key content word. The vertical lines onthe left feature several shades of blue along with a white line. Athin red line is also included for accent. [©Real Simple, April 2003]
COLOR and visualelements activate the rightbrain. The printed wordengages the left brain.When all are combined,there is greater recognition,recall and attention.Memory retention studiesreport that consumers are78 percent more likely toremember a word or phraseprinted in color as opposedto black.
Cooking with color
Lightly season content with a tasty accentcolor, taking care not to ruin the content.
12
■ Duotones give photos a unique mood by reproducing theimage in black and one additional color.This unique techniqueloses its impact if overused.
BACKGROUNDS■ Content modules including sidebar stories, scoreboards, quoteboxes, lists and survey results might be filled with a backgroundcolor to define the space.A pale color is best since a bright colormight focus too much attention on the color rather than thecontent.■ Spread backgrounds covered in color may overpower thecontent.A light color tint is most effective for large backgroundareas for the same reason that light colors work best when paintinga room.■ Fades, gradations, blends and drop shadows nicely accentcontent and color can be effectively added to these applications.
LINES■ Rule lines are most effective in color if they are 4-point orlarger. Darker colors are more effective for rule lines.
ART■ Illustrations and clip art are effective in color when the art ispart of a content module such as an infograph. Clip art used asfiller should be avoided, and printing filler in color is pointless.
ColorCommentary
“Color made a world ofdifference because wejust weren’t dealing withshades of gray,” saidadviser Warren Kent,Mona Shores HighSchool, Mona Shores, MI.
Deciding to use processcolor on every pagemade a great impact onCompass Points — rightdown to the staff’s choiceof the theme: "A Splash ofColor."
To read more aboutMona Shores High School,visit YearTrack®, anonline resource centerexclusively for Jostensyearbook customers.
> Magazinemania■ A vibrant redbackground screams forattention. Less saturatedshades of blue andyellow are used forcontrast in the headline.Because it is difficult toread a lot of textreversed out of such abrilliant background,copy is kept to aminimum. [© TeenPeople, April 2003]
■ Featuring huesechoed from the photo,this headlinedemonstrates atechnique popular inmagazines — themixing of upper andlower case, sans serifletters in different colors.[© YM, January, 2003]
■ Depth is created bylayering. An oversizedcopy-starter letterappears in light purpleand bleeds off the top ofthe page. The letter isplaced on top of thephoto and behind thecopy and makes a verypowerful reader-entrypoint into the text. [© Country Style,Spring/Summer 2003]
13
■ Monochromatic:A color scheme inwhich one colorfamily is used invarious values orintensities. Thisapproach can behighly effective wayincorporate subtlenuances into adesign. Combine anumber of values ofthe chosen color tocreate visual interest.
■ Palette: Acollection of colorsselected to be usedtogether in a designor publication.
■ Pantone ink: Alsoknown as PMS inks[short for PantoneMatching System].Pantone ink is aselection of spot colorinks available toyearbook designers,in addition to theJostens Tempo Color.While PMS inks offerhundreds of extracolor options,additional productioncharges may applybecause the PMS inksmust be speciallymixed in the plant.Pantone colors areincluded in theAdobe PageMakerColor Library.
■ Primary colors: Thethree basic colors onthe color wheel: Red,yellow and blue.These cannot bemixed form othercolors.
■ Process Color: Atype of reproductionprocess for colorphotographs or artillustrations. Thetechnique uses fourprinting inks — cyan,magenta, yellow,and black [seeCMYK] — together tocreate full colorimages. Also calledfour-color process.
It only takes two colors to dress athletes andcheerleaders in school colors.
However, it takes 160 hues to dress your yearbook in school colors.From Traditional to Shocking, Subtle to Surf, Jostens delivers 10
new process color libraries featuring 160 hues — enough schoolcolor to give any yearbook an attitude.
Using the new Jostens libraries is easier and more dependable thancreating colors usingPageMaker orInDesign.The newlibraries will beavailable on yourcomputers uponinstalling YearTech2004.
What you see iswhat you get whenyou select colors fromthe new Jostens ColorGuide, a handy swatchbook printed on the presses that produce your yearbook. In additionto the process colors, the guide also previews the Tempo colors,Jostens palette of spot colors.
Since computer monitors often don’t show their true colors, theycan’t be trusted.
So, get the Jostens Color Guide from the YearTech box in the 2004Jostens Yearbook Kit.
And, get busy.
> Living colorThe use of process color for Personal Display of Affection [PDA] adsis an option that greatly enhances the value of the memories. Withtechnology becoming more accessible, many parents are nowdesigning PDA ads and submitting them to the yearbook staff aselectronic files. [The Mast, Dana Hills High School, Dana Point, CA]
THE HUMAN eyeactually sees warm colorsbefore cool colors.Generally, warm colorsadvance and cool colorsrecede, however the degreeof saturation can make adifference. Highly saturatedcolors appear closer thancolors of low saturation.
>
True colors
New Jostens Color Guide easy,dependable way to select colors.
14
>
Students love color, butadviser Margaret Sorrowsstresses that an all-coloryearbook doesn’tautomatically mean a first-rate yearbook.Sorrows should know. Her Hornet staff at BryantHigh School in Bryant, AR is producing itssecond all-color edition.
“A bad photo is still abad photo in color, onlyworse,” Sorrows said. “Youhave to get great photosto make the all-coloryearbook a success.”
To read more aboutBryant High School, visitYearTrack®, an onlineresource centerexclusively for Jostensyearbook customers.
> Strategicplanning■ Red has been thesignature color for Coca-Cola for decades.[© The Coca-ColaCompany, 2002]
■ Unity is achievedby echoing thehot pink in MandyMoore’s outfit in themagazine’s nameplate.[© Teen People,September, 2002]
■ This content-drivenuse of colorattracts attentionand emphasizesthe message. [© hothead spike’n & streak’n, 2002]
■ Red is used as asymbol and combineswith the photographyto give Target itscarefully crafted,hip image. [© TargetCorp, 2002]
Designing with color involves strategic thinkingwith the content and the reader in mind.
When placing color on the spread, consider these color strategies:■ Color as a symbol:
The McDonald’s arches are gold.A Coke is red with white lettering.The American flag is red,white and blue.Color defines and identifies aproduct, service, institution or publication.
Using school colors on your cover is an example of the symbolic use ofcolor.■ Color as a unifier:
Repetition can make color a powerful unifier.For example, a shade ofblue in the dominant photo can be “echoed”across the spread.The blueshade might be “pulled” for use in the headline, then repeated for the dropcap to begin the story and then repeated again in the headline of a sidebar.■ Color as emphasis:
Color signals the reader to stop and notice the content, so the contentshould be worthy of the attention.By placing key headline words in color,for example, those words scream:“Read me! Read me!”
A photo in process color generally commands more attention than ablack and white image.A color tint behind text indicates signals the copywas important enough to be highlighted.
ColorCommentary
Good question!
“Why are you using color here?” Savvydesigners avoid arbitrarily painting the page.
15
> Bright and flashyBright colors distinguish the senior section from the rest of theyearbook. The blue area sets the quote presentation off from thesenior portraits placed on a green background. Quotes appear inwhite for easier reading on the dark blue. [The Shadow, CactusShadows High School, Cave Creek, AZ]
■ RGB: This acronymrefers to colordisplayed oncomputer monitors. Rstands for red, G forgreen, and B for blue.Computer andmonitors use differingamounts of thesethree hues to createtheir entire colorspectrum. 100%values of each colorresults in a whitescreen. Absence ofeach color results in adark screen. All othercolors are created byvarying theintensities of the threehues.
■ Saturation: Acolor’s relativebrilliance orvibrancy. Alsoknown as chroma.Saturation isdetermined by howlittle or how muchgray a colorcontains. At itsmaximum saturation,a color is referred toas clear, pure, bright,rich, bold, vivid ortrue. Less saturatedcolors are oftencalled soft, muted,subtle, toned-down,misty, dull or dusty.
■ Secondary colors:The colors that resultfrom mixing twoprimary colors. Mixred and yellow tomake orange. Mixblue and red tocreate purple.
■ Shade: A colorthat’s been darkenedwith black.
■ SplitComplementary: Asplit complementarycolor scheme uses amain color and thecolors on either sideof its complement.For example, yellowand red-purple andblue-purple are splitcomplementarycolors.
Color is captivating and beautiful, it’sexciting and emotional, and unfortunately forthe beginning yearbook staff, it’s also a littlescary.
By keeping it simple, limiting the number of colors and enjoyingthe creative freedom, designing with color is almost as easy as 1,2,3.■ Employ color echoes for a strong visual statement
A dominant photo, strong in both content and color, creates a focalpoint for any spread.To unify the layout, choose a color from thephotograph and select a complementary color to “echo” throughoutthe spread [for example, in the headline, secondary headline].
Lead readers into a story by adding color to oversized drop caps; oruse color as a backdrop in a text box to create excitement. Be sure tochoose colors that enhance the dominant elements in the spread.■ Limit the number of colors on a spread
Less is best when it comes to multiple colors. Use too manydifferent colors and they’ll end up competing for attention,muddying your focal point.With fewer colors, you’ll find it’s easier touse them well.■ Warm or cool?
Choose the option that best suits the tone of your design.Warmcolors send an outgoing, active message.They demand attention.Cool colors are more reserved and send a clam, more contemplativemessage.While you can mix warm and cool colors on the samespread, be sure to consider how it will impact the content.■ Value a color’s value and saturation
Stick to colors that have the same value degree of [lightness ordarkness] and saturation [degree of brilliance].
>
STIMULATED bynovelty, the human eye isattracted to “new” colorcombinations. Iridescence,pearlescence and metallicfinishes are especiallyarresting as the eye isfascinated by the multi-colored effects. Metallic inkscan not be approximatedby mixing the processcolors. On process colorpages, metallic ink such assilver or gold, must bepurchased as a fifth appliedcolor.
Color by the numbers
Limit the number of colors on a spread forgreater control and enjoy the creative freedom.
16
Unlike in previous yearswhen just the editorsmade the color decisionson all the color spreads,everyone on staff helpedmake decisions on howto best use color on eachspread of this year’s all-color Keyhole atBen Davis High School,Indianapolis, IN.
Adviser JanetMcKinney purchasedseveral color referencebooks as resources andthe staff got down to work.
“We help each other to not go overboard withexcessive use of color,”she said.
To read more about BenDavis High School, visitYearTrack®, an onlineresource centerexclusively for Jostensyearbook customers.
> ColorcoordinatedColor accents this spreadwhile allowing thephotos to be the focalpoint. The pink barunifies the spread whilelinking the headline andthe dominant photo.Green is used as thesecondary color. [The Hawk, PleasantGrove High School,Texarkana, TX]
> Big on impact With process color used throughout theyearbook, each sectionis assigned a symboland color. Each dividerfeatures a large, colorfulphoto for impact.The text becomes aninteresting graphicelement, displayed in a large point size andscreened to a light gray.[Blue Horizon, WhiteHouse High School,White House, TN]
> Sudden impactRed is an effectivedominant color pulledfrom the cut-outbackground [COB]photo on this spreadcovering the localimpact of Sept. 11. The impact of the redgraphic andphotography isenhanced by the whitebackgound. [Trojan,Stanton County HighSchool, Johnson, KS]
ColorCommentary
17
KOMORI technologyautomates many pressfunctions greatly reducingthe chance of human error.The Komori Super PerfectorPress prints both sides of thesignature at the same timeas it makes a single passthrough the press. Not onlydoes this save time, itguarantees consistent printquality on both sides.
■ Spot Color:Sometimes calledsecond color orTempo color. Spotcolor refers to the useof other colors, inaddition to a basecolor [usually black]to enhance thedesign. ConsultJostens Tempo ColorGuide in theYearbook Kit. TheTempo colors are alsoincluded in theJostens YearTechColor Library.
■ Tertiary colors: Thecolors that result frommixing a primarycolor and anadjacent secondarycolor. Mix blue [aprimary color] andgreen [adjacentsecondary color] tocreate teal [tertiarycolor].
■ Tint: A color that’sbeen lightened withwhite.
■ Triadic: A triadiccolor scheme relieson three colors at anequal distance fromone another on thecolor wheel. Use thiscolor approach tocreate high contraston a layout. Theeffect works becausethe colors are unlikeeach other. However,pay attention to thevalue of the colorsyou choose toinclude in a triadicscheme.
■ UV Coating: Athick, clear finishapplied over processcolor photos, colorbackgrounds orgraphics giving theman exceptional shine.
■ Value: A color’slightness or darkness;the darker the color,the greater its value.
When discussing the exciting new realityof all-color yearbooks, the focus often turnsto technology.
However, even with the improved quality, efficiency and consistencytechnology brings, it’s the people behind the tools that drive thesuccess of the Jostens color management system.
Printing is just one component of a Jostens Total Color ManagementSolution that delivers consistent color throughout every yearbookproduced in every Jostens plant.
Color management is a precise science.At Jostens a resident ColorScientist works with theColor Manager in eachplant to ensure colormeets the standardssuggested by theInternational ColorConsortium.
Color managementisn’t just for all-coloryearbooks, it’s for allyearbooks with color.
It all begins when acolor page is created by a yearbook staff. Jostens YearTech tags andconverts the graphics and the photos that are to be printed in color.YearTech also features process color clip art and even Red EyeRemoval. Jostens Process and Tempo color libraries are also installedwith YearTech making color selection easy.
When color pages arrive at the Jostens plant, there are severalimportant steps on its journey to completion:
■ High-resolution scanning and electronic page preparation are completed prior to high-resolution digital color proofing.■ Like the word implies, imposition is a process that arrangespages in the proper place on the press sheet.The Creo Prinergysystem automates this function bringing speed and accuracy.■ Using a PDF work flow, completed pages go from computer toplate using high-resolution, laser thermal technology andeliminating expensive film.■ Color printing uses the state-of-the-art Komori Super Perfector Press. Digitally-imaged printing plates are automaticallymounted on the press to avoid human registration error.Theinking is also automated.
Because the time required for preparing and printing color isreduced, costly film is eliminated and paper waste is minimized, all-color yearbooks are becoming an affordable reality for more and moreschools.
And, Jostens Total Color Management Solution assures unmatchedquality on every page in every yearbook.
>
Consistent quality
Jostens Total Color Management Solution deliversquality that is predictable and repeatable.
18
Period by period. Day by day. Week by week.Month by month.
The school year happens in chronological order, so why not organizethe yearbook that way?
A chronological approach allows spreads to be submitted in smallgroups that complete multiples and signatures, allowing printing tobegin.
A chronological approach also organizes the content in a logical wayfor your readers.
With a chronological approach, content would still be planned interms of the traditional yearbook sections: student life, academics, sportsand organizations. In fact, each of these traditional areas would still bestaffed like in previous years.The sports editor will still have a job.Adesign template for sports would still be created.
The major change would be how the spreads are arranged on theladder.A group of pages for “October” might include student lifespreads on homecoming and other events happening that month, fallsports, academics and organizations.
Not every spread has a specific time reference.The “October” sectionmight include an academics spread on study habits, for example.Tokeep pages flowing to the plant in complete multiples, the study habitsspread would be shipped with the “October” pages.
For easy reference, portraits and group shots are placed at the end ofthe chronological presentation immediately before the ads and index.
The chronological approach offers yearbook staffs a lot of creativeoptions.With process color on every spread, assigning a different colorto each month visually organizes the content for the reader withoutrequiring extra pages for dividers.
Ultimately, a chronological format combined with the introductionof all-color, creates a fresh and exciting yearbook.
>
Even with the entireKabekonian in processcolor, only the seniorclass portraits will be incolor. To retain thespecial appeal of thecolor senior portraits, atStillwater Area HighSchool, Stillwater, MN,the underclass portraitswill still appear in blackand white.
According to adviserLaurie Hansen, thecandid photos on theunderclass spreadsappear in process color,but the underclassmenhave to wait until theyare seniors to have theirportrait in color.
To read more aboutStillwater Area HighSchool, visit YearTrack®,an online resource centerexclusively for Jostensyearbook customers.
ColorCommentary
> Super senior sectionProcess color enhances the expanded coverage of the senior class. Withthis format, each graduate receives a half-page display featuring asenior portrait, elementary school portrait, a PDA ad and cut-outbackground photo.[Sachem, Cowan Junior/Senior High School, Muncie, IN]
A logical approach
Chronological organization makes completingmultiples easier for all-color yearbooks.
19
20 spring2003adviser & staff
hot ideas from cool yearbooks
CSPA, NSPA recognize journalistic excellencetotal of 21 outstanding yearbooks producedby Jostens customers have been named as
Pacemaker Finalists by the National ScholasticPress Association [NSPA].The followingyearbooks are showcased on the next four pageswith Pacemakers winners listed in blue:
■ Chase County High School
Cottonwood Falls, KSChaseLinda Drake, adviserPacemaker Finalist
■ Fenton High School
Fenton, MIFentonianPam Bunka, adviserPacemaker Finalist
■ Glenbrook South High School
Glenview, ILEtruscanBrenda Field, adviserPacemaker
■ Great Falls High School
Great Falls, MTRoundupLinda Ballew, adviserPacemaker Finalist
■ Hillcrest High School
Dallas, TXPantherC. Dow Tate, adviserPacemaker Finalist
■ Putnam City High School
Oklahoma City, OKTreasure ChestSam Effinger, adviserPacemaker Finalist
■ Stevenson High School
Sterling Heights, MIAmbassadorNicole Faricy, adviserPacemaker
■ Wichita Northwest High School
Wichita, KSSilvertipCelia McDuff, adviserPacemaker Finalist
An addition to being named PacemakerFinalists, the following high school yearbooks
were also honored as Crown-winners by theColumbia Scholastic Press Association [CSPA].Each of these yearbooks appeared as part of theTrends & Traditions feature in the previous issueof Jostens Adviser & Staff magazine.Pacemakerwinners listed in blue:
■ Abeline High School
Abilene High SchoolFlashlightWayna Polk, adviserPacemaker Finalist, Silver Crown
■ Bay High School
Bay Village, OHIn An InstantJudi Coolidge, adviserPacemaker Finalist, Silver Crown
■ Clayton High School
Clayton, MOClamoMarci Pieper, adviserPacemaker, Gold Crown
■ Dannville Community High School
Danville, INThe Tom TomSara Neblett, adviserPacemaker Finalist, Silver Crown
■ Duncanville High School
Duncanville, TXPanther TaleMary Pulliam, adviserPacemaker, Gold Crown
■ Kapaun Mount Carmel High School
Witchita, KSCrusaderDot Stegman, adviserPacemaker, Gold Crown
■ Loudoun Valley High School
Purcellville, VASagaMartha Akers, adviserPacemaker, Silver Crown
■ Northwestern Lehigh High School
New Tripoli, PAReverieJan Pavelco, adviserPacemaker, Gold Crown
■ Pottsville Area High School
Pottsville, PAHi-S-PottsKathleen Zwiebel, adviserPacemaker Finalist, Silver Crown
■ Robert E. Lee High School
Springfield, VAThe ShieldDan Weintraub, adviserPacemaker Finalist, Silver Crown
■ St. Thomas High School
Houston, TXAquinPeter Bobkowski, adviserPacemaker, Silver Crown
he following middle school and juniorhigh yearbooks produced by Jostens
customers have been honored by NSPA andCSPA:
■ Brink Junior High School
Oklahoma City, OKThe BobcatMargie Watters, adviserSilver Crown
■ Maize Middle School
Maize, KSThe EagleMary Patrick, adviserPacemaker, Silver Crown
■ Milwee Middle School
Longwood, FLSpartanMark Sherwood, adviserPacemaker Finalist
n addition to recognition from CSPA andNSPA, Jostens will feature a detailed look
at each of these award-winning yearbooksin the next edition of the Gotcha CoveredLook Book, set for release in Dec.2003.
I
T
show & tell
I
■ Framed.The use of modular grid design not onlymakes it easier to arrange the content on aspread, it allows the designer to utilize whitespace strategically. In this case, a verticalgrid is left empty creating a rail thatseparates the story and headline from thephoto module. Graphic lines bridge the rail,creating a sense of motion. In addition to atraditional feature story, detailed storycaptions complete with statistics and quotesare a reporting tool as well.[Chase, Chase County High School,Cottonwood Falls, KS]
■ Content packages.A dazzling headline design, enhanced withby cut-out background [COB] photo, serves asa powerful reader entry point. Modular griddesign becomes an effective tool fororganizing content. A photo module is usedto record the class float entries. A shortsidebar story with two photos covers thepower puff game. A module containing threegroup shots presents the royalty. A quote box humanizes the story by focusingon a single student. Even with all thesereporting strategies, a traditional feature storyand detailed captions are also used.[Fentonian, Fenton High School, Fenton, MI]
21spring2003adviser & staff
[Chase, Chase County High School,Cottonwood Falls, KS]
[Fentonian, Fenton High School,Fenton, MI]
[Etruscan, Glenbrook South HighSchool, Glenview, IL]
■ Tailored typography.Using a lot of fonts doesn’t guarantee designs will be livelyand creative. In fact, by using a single font and employingdifferent sizes, weights and capitalization patterns, acontrolled, but highly-stylish typographic look emerges onthis spread. Visual variety is achieved by using differentphoto sizes. Unity results from repeating the red from the
[Roundup, Great Falls High School,Great Falls, MT]
dominant photo for a horizontal bar linking the spread. Thestaff reports on homecoming with detailed captions, aprimary/secondary headline, a full-length feature story and asidebar story. [Etruscan, Glenbrook South High School,Glenview, IL]
22 spring2003adviser & staff
hot ideas from cool yearbooks
show & tell
■ Compact content.Form follows function and as a result, the
graphic rule lines along the top of thisspread double as a compact, yet creative
scoreboard. The desire to increasecoverage motivates designers to
downsize content modules whilemaintaining the readability of small
photos and text. For unity, the designerrepeated the bold rule line from thescoreboard as part of the headline
design. [Ambassador, Stevenson HighSchool, Sterling Heights, MI]
■ Outstanding.Outstanding design and photography combine to make the introductorytheme spreads standout in this yearbook. The opening section uses three
spreads to give the yearbook personality and to introduce the yearbook’s“Epiphany” theme. [Roundup, Great Falls High School, Great Falls, MT]
23spring2003adviser & staff
[Treasure Chest, Putnam City HighSchool, Oklahoma City, OK]
[Ambassador, Stevenson HighSchool, Sterling Heights MI]
[Silvertip, Wichita Northwest HighSchool, Wichita, KS]
■ Reality reporting.Many of today’s award-winning yearbooks capture therealities of teen life. Thisspread reports on the stressthat teens often experience intheir relationships with theirparents. To expand coverage, anarrow content module runsalong the bottom of everyspread. Graphically, anoversized typographiccharacter directs the reader tothe copy. [Panther, HillcrestHigh School, Dallas, TX]
■ Something old,something new.Reader preferences guide thedecisions made by this staff. Inthis case, seniors weargraduation robes for theiryearbook portraits, a traditionthat has been replaced by moreinformational poses at manyschools. Ironically, thetraditional portraits aredisplayed on spreads featuringflashy graphics including trendycut-out background photos.[Treasure Chest, Putnam CityHigh School, Oklahoma City, OK]
■ A design combo.Lively spreads result when theprinciple of contrast guidesdesign decisions. Contrast isachieved by using a widecolumn for the story andnarrow columns for thesecondary headline and thedominant photo caption.Contrast results when thejustified copy is placedadjacent to smaller, unjustifiedtext blocks. Different photosizes and shapes also fostercontrast. [Silvertip, WichitaNorthwest High School,Wichita, KS]
[Panther, Hillcrest High School,Dallas, TX]
Cover photograph
Jason Kindig was ajunior at Duncanville
High School,Duncanville, TX, when
he captured theimage that appears
on our cover. The graduation photowas shot on Fuji 800 ISO Superia
film using a Nikon N80 camera anda Nikon 80-200 2.8 lens.
Photo editor of Duncanville studentpublications, Kindig has won seven
Quill & Scroll Gold Keys and aSweepstakes, three CSPA Gold
Circle Awards, two Tops in TexasAwards and nine other state
awards this year. He will serve a 10-week photo internship at The
Dallas Morning News in thesummer of 2003.
Kindig receives a $500 cash prizefrom Jostens for having his photo
appear on our cover.
Student photo credits
Department headers [by page]:■ Page 1: Douglas J. Michalsky,
Westlake High School, Austin, TX■ Page 2: Brian Cahalan,
Duncanville High School, Duncanville, TX■ Page 4: Amy Micale,
Chaminade Madonna High School,Hollywood, FL
■ Page 6: Karrie Mackey, Northwest High School, Jackson MI
■ Page 20: Tawnya Ann Gilbert, Magic Valley Christian School, Twin Falls, ID
■ Page 22: Jose Vazquez, Platte County R-3 High School, Platte City, MO
■ Page 24: Heather Hollander, Ripon Christian High, Ripon, CA
Page 1 [from the top]:■ Ashley Lorenz,
Oakville Senior High School, St. Louis, MO■ Jenni Morris,
Cole County R-V High School, Eugene, MO■ Chris Fallon,
Richmond High School, Richmond, IN■ Jennifer Hill,
Bryant High School, Bryant, AR■ Karrie Mackey,
Northwest High School, Jackson MI ■ Rena Hoffman,
Clayton High School, St. Louis, MO
stuff worth noting
over & out
ombine the power of the printed page with the mesmerizingimpact of multimedia — and start a new tradition at your
school.Capture the sights, sounds and colors of the year. See video,
hear audio and dive into thousands of additional photos — with amultimedia supplement.
“Don’t be afraid to jump into multimedia, even if you are notfamiliar with the technology,” said Crystal Webster, adviser,Carl Harrison High School, Kennesaw, GA.
“The students do the hands-on technology part, and they loveit,”Webster said. Even with a hands-off approach, advisers stillcontrol the process and provide input.The future is now
Multimedia is hot and more and more yearbooks are catchingthe bug.
Going multimedia is a snap with the exclusive MemoryBuilder™ 4.0 from Yearbook Interactive™ by Jostens
This software ispowerful and easy-to-use.Add text, video,audio,Web links andmore — in minutes. Bestof all, you don’t needcomplicated equipmentor expensive software.Memory Builder turnsanyone on the yearbookstaff into a multimedia guru.
Get up to 70-minutes of audio tracks (background music,performances, special speeches, etc.), up to 40-minutes of videoclips and up to 1,800 pages of color photos. Plus an optional Website for each student.
To assist with training, a curriculum module on multimediayearbook supplements will be available from Jostens for use inclassrooms in the fall.Package it up
Include a multimedia supplement in the price of your 2004yearbook before you start selling the book.Then market it as asingle package to eliminate the need for separate promotionalcampaigns. (Use the same theme as the print yearbook, or try aspin-off for the CD version).
Now is the time to start planning a multimedia supplement fornext year.Ask your Jostens yearbook representative for moreinformation.
C
24 winter2003adviser & staff
Multimedia: Launch a
great new traditionGet it together before
you start with the
Yearbook Planner
Get it togetherbefore youbegin.The JostensYearbook
Planner containseverything you need
to stay organized in a colorful,fun and easy-to-use format.Before school closes for summer,order a planner for every studentleader on the yearbook staff tohave at summer workshops andplanning sessions.
The planner contains a ladderdiagram, a 12-month school yearcalendar, page preparation andproofing tips, deadlinecharts and funcalendar stickers tomark important dates.
By starting now torecord deadlines,other key dates andimportant schoolvacations, you’ll getthe yearbook off to asmooth start whenschool starts in thefall.
When your 2004Jostens Yearbook Kitarrives, you’ll receive acopy of the YearbookPlanner in the Plan It! Kit.
To order Yearbook Planners forthe staff, call 1.800.972.5628 oronline at www.yeartrack.com.Item #1265 sells for only $1.80each.
02-0600
With Jostens Direct Solutions you can
focus your efforts toward creating the
perfect yearbook and leave the
administrative work to
Jostens Direct Solutions.
TwoOptions.OneSolution.
Save Time.Lose the Hassles.
Direct SolutionsJostens
Enroll in Jostens Direct Solutions today and let us make your
life less complicated. For more information contact your
Jostens Yearbook Representative or call 1-800-833-1479.
You can also e-mail us at [email protected].
Jostens exclusively offers two separate
direct marketing program options.
With the In-School option, you hold
an order-taking event at your school.
Then simply mail the order forms to
Jostens, and we take care of money
collection and reporting. With the
School List option, you provide us
with a list of students and we send
them an offer to purchase a yearbook.
Jostens saves you time by processing
yearbook orders, collecting payments
and tracking each student’s order.
It’s easy and convenient!
®
designilluminatedazzleformscribblereportcreateinventmotivate
printcomputeleadconstructtypeimaginecropcaptureinterview
visualizeeditachievewritedescribeselldistributethinkscan
researchpromotestudythinkreviewcelebrategeneratequotereflect
developconsiderponderreachmusetriumphcapsulateevolveitalicize
go:
©2003 Jostens Inc. Printed in U.S.A. 03-0049 (3151)
go
let yourself goto a Jostens yearbook workshop
®
NATIONAL WORKSHOPSJune 9-12: Orlando, FLJune 16-19: Winter Park, COJuly 14-17: Dallas/Denton, TXAugust 3-6: Gettysburg, PAAugust 4-7: San Diego, CA
Just go!Start planning your dream book at
a Jostens yearbook workshop.
• Learn the basics of journalism. • Master desktop publishing. • Check out the latest trends. • Design your cover with a
professional artist. • Refine your leadership skills. • Discover how easy it is to create a
multi-media yearbook supplement.
For staffs ready to go the extra mile(literally), a Jostens National Workshopoffers the ultimate experience.
The mountains of Coloradoand the beaches of Californiainspire creativity. Ideas biggerthan Texas abound in “Big D.”Historic Gettysburg provides the perfect backdrop for planning your own history book.And Orlando, with its manytheme parks, is a magic place for a post-workshop celebration.
It’s not too early to startplanning! Check out the Jostens workshop directory at www.jostens.com.
Go for it!
5501 Norman Center DriveMinneapolis, MN 55437
ATTENTION: Yearbook Adviser & Staff
