1. Starting Promptly at Noon ESTPLEASE have an open mind be ready to participate Hosted By: Todd Strobel Kim Butler

2. Modern Marketing Challenge Current marketing programs being soldand taught are simply NOT working. Some NEVER worked Some NO LONGER Work Marketing is only effective if itconnects you to the desired number ofqualified and ready to purchaseconsumers. You must be the bestpossible solution to their problemand serving them is the fulfillmentof your soul purpose. 3. Examples Tripling visitors to your websiteconsidered successful campaign? Loading your calendar withappointments that close atanything less than 33%-50%.Require you to discuss a widerange of strategies that areoutside your soul purpose Load your website with freereports and videos that do notfeature you 4. Why Now Todd? Globalization- India, China and ??are getting into the US FinancialSales market. They are offering a lotof money for US Sales and Marketingpeople to train their workforces touse these techniques. Their workforce costs 60-90% LESSthan you! Their marketing budget is 10,000 -100,000 x larger than yours! Do you REALLY want to play thisgame?? 5. Why These Companies Cant Compete With You!Current MarketingProsperity Economics Value is in the Value is in thetransaction relationship Power in the product Power is in the Sales process creates producerdoubt Sales process creates Celebrates conformity certainty Advisors serve the Celebrates diversitycompany Advisors serve theclient 6. Marketingmay be defined as a set ofhuman activities directed at facilitating and consummating exchanges Does marketing locate and serve the needs of the customer? Or Does marketing seek to create the need in the mind of the consumer? 7. Overall Marketing Message The consumer is perfect, wholeand complete and we are here toserve their needs? The consumer is imperfect, notenough, and incomplete and weare here to save them? Validation Through Consumption 8. Examples: Diet Industry Cosmetic Surgery Automobile Industry Jewelry Real Estate Fashion/Clothing Electronics-Computers/CellPhones 9. Message to Advisors You are awesome, qualified andknowledgeable and we are here toassist when needed. or You lack knowledge, areincomplete and the only chanceyou have of succeeding is bybuying, becoming, joining 10. Examples Associations Accreditations Affiliations Product Training Sales Training Marketing Training Done for You that features who? 11. Success today is much more aboutwho you are than what you do.The lack of confidence and focuson trying to gain approval andacceptance makes it difficult tocreate client relationships,especially with confident andwealthy investors. 12. Popular Advisor Marketing Canned Websites Great for compliance Lots of reports, information Generic, no personality Built to appeal to advisor notconsumer If you get client to your siteyou have 30-60 seconds maximum tokeep them. Overloaded on infoalready so not likely to convert.No emotional appeal. Do you care? 13. Popular Advisor Marketing Prerecorded Videos Video is popular Information based Who is on the video Information overload and does notanswer do you care?, why?,how do you know I need this?.Those who respond are attractedto person on video, and its NOTyou. 14. Popular Advisor Marketing SEO Direct attempt to cheat Googlesystem and trick your way togetting to Google clients Saturated-Hundreds of advisorsbuying products/services to bepage 1 Google? Results temporary and risk GoogleSlap 15. Popular Advisor Marketing Following Systems or Campaigns How long ago did they work? Worked for them, you are a copy? Many Based on Psychological Reciprocity Do people feel gratitude and indebted to advisors who feed them and/or educated them? Do they now feel entitled? 16. Now How to Do It Right! There is ONE area you can dominate themarket. No one in the entire world compete with you. Keeps you motivated and inspired. Produces amazing results for your clients. Makes you unlimited income. Requires you to establish yourself as thetrusted authority and expert on 17. Requires you to establish yourself as thetrusted authority and expert onBEING YOU 18. Your Marketing Must engage clients mind andemotions and move them toward anobvious conclusion. Must relate your uniqueness andknow how. Must clearly state why you care? Must clearly define who is yourclient and not your client. Must take a stand Great marketing attracts and repels 19. Step 1 What is your message? Get specific. Do not think dollars. Who are you called to serve? Look at your existing clientbase. Which clients do yourenjoy working with and energizeyou? Can be more than group 20. Step 2 Your Niches Specific campaign for each Where are they? What are their challenges? How do you relate? I recommend grouping by vertical orwhy they are in the same group vs.horizontal or by geographicallocation. Examples: Parents with kids racestock cars, horses or otherexpensive hobbies. 21. Step 3 Simple Simple Website for each niche. Keyword Optimize URL and Site. Long tail Keyword can be great. Ex. DoublingYourDental PracticeProfits.com 1 short video(3 min. max.) on front page Who you are Why you care Who you serve Personal invitation to send them info to seeif you are good for for each other Link to blog if you will keep updated MUST be Mobile Optimized 22. Step 4 Build a Funnel Survey. Diagnosis before treatment. Determines order of content delivery. Videos 10-15 minute maximum Start emotional Tell a story Teach a principle Deliver daily content but break patterns(skip day 4 delivery etc.) 23. Step 4 Cont. Can Include PDF, links to articlesyou published, books written etc. Invitation for One on One Meetingstarting After week 1 you can include otherpeoples content as long as youcurate. Use tracking software to verifyconsumption. Include time sensitive info for senseof urgency Can close into small sale if possible 24. Step 5 Finding Prospects Partners Joint webinars, events Internet Radio Show Record everything and create library Get Active Where They Are Trade Shows, Events-Speaking Opps Write Articles and Press Releases Today Supreme Court Upheld ObamaCare. How does this effect each ofyour niches 25. Step 6 Reach Out to Help Community Non Profits that attract your niche How can you serve-time, talent,money Get a reputation for non salespressure Create a branded education libraryonline for the non profit. Undertheir name not your company withjust you as author/speaker. 26. Step 7 Consider creating product forsale Educates buyer Delivers best customers Can help clients you do not want to Paid Marketing Needs to be really specific You Must be listed on all searchengines Consider Mobile Marketing-BestValue 27. Other Ideas Bundle Services with Partners Educate and Train Best Customers torefer you Find you speaking engagements Simple Webinar Strategy Anyone you do business with links to yourtarget Free webinar. Only pitch is access to yourmembership site in exchange for contactinfo Membership site is recordings of allwebinars Upsell into paid relationship 28. Ideas/Questions 29. Offer for You Sorry to say I can no longer dothe free 1 hour appointments asbefore-I hope many of you tookadvantage of this offer. Will answer up to 3 questionsvia email todds@partners4prosperity.com Can be general or specific to your office