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Advocacy as a tool for scaling up political and professional commitment in VISION 2020

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Advocacy as a tool for scaling up political and professional commitment in VISION 2020. Dr. Abdulaziz AlRajhi Executive Co-Chair, IAPB-EMR Dr. Mansur Rabiu Director of Programs. Advocacy. Advocacy is the process of influencing people to create change. - PowerPoint PPT Presentation
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Advocacy as a tool for scaling up political and professional commitment in VISION 2020 Dr. Abdulaziz AlRajhi Executive Co-Chair, IAPB- EMR Dr. Mansur Rabiu Director of Programs
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Page 1: Advocacy as a tool for scaling up political and professional commitment in VISION 2020

Advocacy as a tool for scaling up political and professional commitment in VISION 2020

Dr. Abdulaziz AlRajhiExecutive Co-Chair, IAPB-EMR

Dr. Mansur Rabiu Director of Programs

Page 2: Advocacy as a tool for scaling up political and professional commitment in VISION 2020

AdvocacyAdvocacy is the process of influencing

people to create change.Advocacy uses information in deliberate

and strategic ways to change perceptions and to influence decision-making

Advocacy ≠ educationBasic principle:

WHO Advocacy

If you do not ASK for it, you will not GET it.

Page 3: Advocacy as a tool for scaling up political and professional commitment in VISION 2020

Advocacy to WHO and national governments: Two WHA resolutions

a. WHA 56.26 in 2003b. WHA 59.25 in 2006

Action plan for avoidable blindness 2009

WHO regional structure recognizes PB Development of of follow up action

plan 2013 -2019

Successes of Vision 2020Most achievements of Vision 2020 may be attributed to

successful advocacy efforts.

Page 4: Advocacy as a tool for scaling up political and professional commitment in VISION 2020

Political commitment as result of Advocacy to National governments 107 countries have formed national VISION 2002

committees 135 countries have done a VISION 2020 workshop 91 countries have a national eye care plan Increasing public awareness and use of eye health-care

services. Increased provision of high-quality, sustainable eye care

at least in some countries

Page 5: Advocacy as a tool for scaling up political and professional commitment in VISION 2020

Professionals commitments Many ophthalmic societies are now more

involved in national PB programs in terms of planning and implementation.

Regional; Like MEACO’s “PB Committee”International; Like ICO’s “‘uncorrected refractive error task force”.

Many residency programs have started including Community Ophthalmology within their residency training curricula.

Inclusion of eye health courses in scientific meetings and conferences

Page 6: Advocacy as a tool for scaling up political and professional commitment in VISION 2020

Corporate Commitment Engagement of pharmaceutical companies –

Merk, Pfizer, MSD, etc. in support of eye health through drugs donation

Engagement of financial institutions like SCB, IDB, Deutsche bank

Support by corporate bodies and bilateral organizations in Prevention of blindness and eye health researches e.g. British council scholarship for prevention of blindness researches in developing countries.

Page 7: Advocacy as a tool for scaling up political and professional commitment in VISION 2020

How were these successes achieved?

Strong global collaboration, partnership and unity of purpose: NGOs, WHO, Governments, professional and corporate bodies partnership for Vision 2020 was very effective.

Page 8: Advocacy as a tool for scaling up political and professional commitment in VISION 2020

Effective Global and regional leadershipStrong purposeful determined and committed leadership for eye care at all levels International, Regional, National, District.

Page 9: Advocacy as a tool for scaling up political and professional commitment in VISION 2020

Consistency, commitment and perseverance: Even with competing demands in health and social arenas, there was still strong drive to secure more political and economic support for eye health and PB

Page 10: Advocacy as a tool for scaling up political and professional commitment in VISION 2020

Evidence based approach strategies Generation of evidence and effective

use of them including use of economic impact studies

Page 11: Advocacy as a tool for scaling up political and professional commitment in VISION 2020

Flexibility Adaptability to cope with changing trends

in demography and epidemiology of diseases

Strategies to engage evolving global health priorities

Page 12: Advocacy as a tool for scaling up political and professional commitment in VISION 2020

Team work and inter-discipline cooperationMulti-discipline cooperation and

collaboration in approaches

Page 13: Advocacy as a tool for scaling up political and professional commitment in VISION 2020

Australia ($45m+) and Pakistan ($51m+) had achieved greater national government support for eye care . This can be attributed to common advocacy strategies they adopted, mainly

• Generation and effective utilization of available evidence• Engaging government and policy makers and maintain

credibility with government • Strengthen collaboration and partnership among all

stakeholders in the country to form a broad base platform

Case studies of Australia and Pakistan advocacy efforts at national levels

Rabiu MM, et al. Enhancing advocacy for eye care at national levels: what steps to take for

the next decade? Middle East Afr J Ophthalmol. 2012 Jan;19(1):75-82 .

Page 14: Advocacy as a tool for scaling up political and professional commitment in VISION 2020

Investing in VisionA study by the Fred

Hollows FoundationComparing the costs &

benefits of eliminating avoidable Blindness and Visual Impairment

Page 15: Advocacy as a tool for scaling up political and professional commitment in VISION 2020

What do we need to do more ?

Generate more evidence on:Successes of the

interventionsEconomic impact of visual

impairment and Strategies for tackling

emerging challenges e.g. AMD, DR Glaucoma.. etc.

Page 16: Advocacy as a tool for scaling up political and professional commitment in VISION 2020

Advocacy tools Demonstrate that eye

care complements most national development and health programs

Show the alignment of eye care with the national poverty, development, disability, gender agendas.

Page 17: Advocacy as a tool for scaling up political and professional commitment in VISION 2020

Train NCs and National ophthalmic society leaders on advocacy skills, to engage governments, bi- and multi- lateral agencies and civil societies

Use of innovative media advocacy- strategy Increase media coverage including use of fellowship

and grants for reporting Networks of voices: Identify media champions for

blindness and form editors forum for eye care.

Page 18: Advocacy as a tool for scaling up political and professional commitment in VISION 2020

Identify local ambassadors for PB and eye health Use of more high profile

international and national personalities as ‘door openers’

This should be customized to different countries, in some actors, musicians and other celebrities, in others National and religions leaders may be more appropriate.

Page 19: Advocacy as a tool for scaling up political and professional commitment in VISION 2020

Strengthen National Network and coalition for advocacy

Professional organizations to form national and regional networks to provide a solid platform for eye health advocacy and serve as a pressure group to influence national decisions on health and eye health

Network may link up with existing forum on disabilities , NCD, gender etc.

Page 20: Advocacy as a tool for scaling up political and professional commitment in VISION 2020

www.pbunion.org

[email protected]

Page 21: Advocacy as a tool for scaling up political and professional commitment in VISION 2020

Thank you


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