Are you looking forAre you looking forAre you looking forAre you looking for

new revenue sources?new revenue sources?new revenue sources?new revenue sources?Here, Vietnam could be Your Next Market

Motoki Kikuta (Moto) – CEO of Adways Vietnam

IntroductionIntroductionIntroductionIntroduction2006–2010

2010–2012

2012–2013

Digital Advertising Agency in JapanMobile advertising sales manager

News Paper Company in AustraliaBusiness development manager

Adways JapanGlobal business development – East Asian countries

Motoki Kikuta (Moto) –CEO of Adways Vietnam

2013–2014

2014–2015

2015–Now

Global business development – East Asian countries

Adways Thailand

Adways IndonesiaHead of smartphone marketing business – Southeast Asia

Adways VietnamCEO

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AgendaAgendaAgendaAgenda

3 Reasons Why We should Enter to Southeast Asia Market

General Info of VietnamGeneral Info of Vietnam

Mobile Game Market Info of Vietnam

5 Points We should Know before We Consider to Enter Vietnam Market

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Premise of PresentationPremise of PresentationPremise of PresentationPremise of Presentation

You can find many data about Vietnam on internet.

However Global report often does not include real figures and situationHowever Global report often does not include real figures and situationand Local report often incline to report author.

This presentation look at Vietnam market objectively from inside.

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3 reasons why3 reasons why3 reasons why3 reasons whyWe Should Enter to Southeast Asia Market?We Should Enter to Southeast Asia Market?

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Reason 1Reason 1Reason 1Reason 1

High competition in developed countryBut not in developing country yet.But not in developing country yet.

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Reason 2Reason 2Reason 2Reason 2

You have already had high quality game.

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Reason 3Reason 3Reason 3Reason 3

Growth potential in Southeast Asia.

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How much expect revenue?How much expect revenue?How much expect revenue?How much expect revenue?

How to enter?How to enter?How to enter?How to enter?

You might wonder...

How to enter?How to enter?How to enter?How to enter?

How to do marketing?How to do marketing?How to do marketing?How to do marketing?

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Let ME give you my idea for these questions with

Vietnam case

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vietnam is one of the most attractive market

in Southeast Asia for mobile game

General InfoGeneral InfoGeneral InfoGeneral Info Source: Appota, GameK.vn

POPULATION 93,000,000

69% 31%RURAL URBAN

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45,000,000INTERNET USERS

SMART PHONE USERS 34,000,00028% 62% 6% 4%

3G Plan a month: 3.5 USD/no limit3G Subscription: 30,000,000

ANDROID DEVICE INFOANDROID DEVICE INFOANDROID DEVICE INFOANDROID DEVICE INFO Source: Adways Vietnam

ANDROID OSRATIO

Android 4.4

Android 4.2

Android 4.1

Android 5.0

Android 5.1

Android 2.3.3–2.3.7

Android 4.3

Android 4.0.3–4.0.4

Android 6.0

Android 3.2

Others

41.90%

15.62%

9.87%

9.84%

8.85%

4.35%

3.67%

3.12%

1.07%

0.01%

1.71%

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ANDROIDDEVICERATIO

Android 2.3.3–2.3.7

Asus ZenFone 5

Samsung Galaxy Y

Samsung Galaxy Core Prime

Samsung Galaxy Note II

Symphony Teleca

Samsung Galaxy S4

Samsung Galaxy Trend Plus

Asus ZenFone 4

Symphony Teleca Oppo 1201

Oppo72_14079

Others

4.35%

2.82%

1.88%

1.63%

1.59%

1.57%

1.41%

1.41%

1.35%

1.27 %

1.23 %

83.34%

Mobile Game Market Mobile Game Market Mobile Game Market Mobile Game Market Size Size Size Size ---- SEASEASEASEA Source: GameK.vn – Survey on Game market 2015

183MUSD 171M

USD 162MUSD

158MUSD 149M

USD

86MUSD

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VIETNAM THAILAND INDONESIA MALAYSIA SINGAPORE PHILIPPINES

86MUSD

Mobile Game Market Mobile Game Market Mobile Game Market Mobile Game Market Size Size Size Size ---- SEASEASEASEA

Revenue Top game’s revenue in Thailand is higher than Vietnam but total market size in Vietnam is bigger than Thailand?

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App store Grossing Ranking

Top1 Top5 Top10 Top30 Below 30

Vietnam Thailand

Mobile Game Market Growth Mobile Game Market Growth Mobile Game Market Growth Mobile Game Market Growth Forecast Forecast Forecast Forecast ---- VNVNVNVN

$238M

$306M

$371M

2017

2018

VIETNAM SMARTPHONE GAME MARKET VALUE

• 2014: $120M USD

• 2015: $183MUSD

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Source: GameK.vn – Survey on Game market 2015

$67.5M

$120M

$183M

$238M

2013

2014

2015

2016

Unit: USD

Mobile Game Mobile Game Mobile Game Mobile Game TrendsTrendsTrendsTrends

26% Arcade18% Action16% Casual

14% Casino

44% Role Playing26% Strategy16% Action

06% Casual

Source: GooglePlay

TOP 50 OF INSTALLS TOP 50 REVENUE

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14% Casino

08% Puzzle

04% Racing

04% Sports

04% Strategy

02% Adventure

02% Music

02% Role Playing

06% Casual

04% Casino

02% Card

02% Sports

Mobile Game ThemesMobile Game ThemesMobile Game ThemesMobile Game Themes Source: GameK.vn

23% Martial Arts

20% Fantasy

14% European

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23% Three-Kingdoms

14% European

02% Dota & LOL

07% Manga

12% Others

GAME THEMES

Mobile Gamers BehaviorMobile Gamers BehaviorMobile Gamers BehaviorMobile Gamers Behavior

AGE EDUCATION

16–24:

25–30

< 18

Student

Well-educated

36%

30%

21%

40%

53%

Source: Appota, Interview with top Vietnamese publishers

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92%Male

GENRE

8%Female

MOST PLAYED TIME

07PM–09PM 11PM–01AM

09PM–11PM

1st 2nd

3rd

Average Playing Time 3hAverage Login Times 2.5 Payment Rate 4% ARPPU28 USD /

month

5 points 5 points 5 points 5 points we should knowwe should knowwe should knowwe should knowBefore We Consider to Enter

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Before We Consider to Enter

Point 1Point 1Point 1Point 1

EXPECT REVENUE

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EXPECT REVENUE

Top Mobile Game based on Revenue

MU ORIGIN – VNPublisher

GenreStoryline

Hope Mobile .NO1(Chinese Publisher)MMORPGEuropean

Expect revenueBig hit Game: 1.5M USD to 2.0 USD/month

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Source: Interview with top Vietnamese publishers

THIÊN LONG BÁT BỘ 3DPublisherGenreStoryline

VNG (Vietnamese Publisher)MMORPGMartial Arts

2.0 USD/month

Hit Game: 0.7M USD/month

Point 2Point 2Point 2Point 2

PAYMENT METHOD

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PAYMENT METHOD

Credit Card Penetration

Only 3%...

Source: Vietnam finace.vn

Only 3%...

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CREDIT CARD

Main Payment Method Source: GameK.vn – Survey on Game market 2015

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PHONE/GAME CARD BANK CARD CREDIT CARD

Revenue Ratio Source: GameK.vn – Survey on Game market 2015

10%

5%

Phone/Game Card

25

85%

Bank Card

Credit Card

Mobile Payment Service Source: Appota

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Point 3Point 3Point 3Point 3

LEGAL RISK

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LEGAL RISK

Vietnamese Law about Game

Basicallyeach game need its own publishing licensefrom ministry of information and communicationsfrom ministry of information and communications

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Source: GameK.vn – Survey on Game market 2015

The Situation of Game from Overseas Source: GooglePlay

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Point 4Point 4Point 4Point 4

RELIABLE PARTNERS

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RELIABLE PARTNERS

Mobile Market Landscape

Mobile Game Publisher Mobile Payment App Store Game News

Source: Adways Vietnam

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Tracking Mobile Ad (Incent) Mobile Ad (Non-incent)

Top Mobile Game Publishers

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Established

2004

Source: Interview with top Vietnamese publishers

Employees

2,000+

PublishingMobile Game

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HighestGrossing Ranking

Top 1

Established

2011Employees

250+

PublishingMobile Game

87

HighestGrossing Ranking

Top 5

Point 5Point 5Point 5Point 5

MARKETING

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MARKETING

Main Marketing Method

Non-Incent Ad

Incent Ad SNSMarketing

PR onGame Media

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Not TVCM/Outdoor AdvertisingPre – Registration media coming soon

Offline Event

Influencer Marketing

Seeding ASO

Reference Ad Price

CPCNon-incent

CPINon-incent

CPIIncent

CPM

Source: Adways Vietnam

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CPC0.01 USD ~0.05 USD

CPI0.70 USD ~1.00 USD

CPI0.15 USD ~ 0.40 USD

CPM0.30 USD ~ 1.00 USD

Who Enter to Vietnam Market?

Do Youhave mobile game already?think you need other revenue source Additional 1M USD revenue attract you enough with less effort?have reliable partner?Yes , you do!Adways always be with youHere We Go!Here We Go!Here We Go!Here We Go!

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have mobile game already?think you need other revenue source from potential market?you enough with less effort?have reliable partner?Adways always be with youHere We Go!Here We Go!Here We Go!Here We Go!

Introduction of Introduction of Introduction of Introduction of AdwaysAdwaysAdwaysAdways VietnamVietnamVietnamVietnam

Mobile App Tracking System Mobile Native Ad Network

+ &

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Incent CPI Ad Network Non-incent CPI Ad NetworkBoost to Top 1• On Applestore (Top Free/Overall)• On GooglePlay (Top New Free/Overall)

2,000 installs per dayConnect with Zalo, Viettel and other publishers

+ &

The biggest messaging app in Vietnam.30 million users

The biggest Telecom Group in Vietnam.50% of users share, more than 55 million registered

Thank You!Thank You!Thank You!Thank You!Thank You!Thank You!Thank You!Thank You!