Google Confidential and Proprietary Google Confidential and Proprietary February 2013 Google Confidential and Proprietary
Adwords API v201302
Product Highlights
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Developing… for a constantly connected world
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Relevance depends on intent and context
11:14 am
At home
On laptop
7:30 pm
Downtown
On phone
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Challenge: Scale to reach Multi-Device Consumers
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Google Confidential and Proprietary Google Confidential and Proprietary
Encourage Innovation , Remove Barriers
○ Cost○ Ease of Use○ Time to Market
New Features to Improve Relevance
○ Smarter Ads and Extensions○ Powerful Bidding, Budgeting, Structure○ Advanced Reports and Optimization
Adwords API- Product Highlights
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Removing Barriers
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Adwords API is FREE
○ From Mar 1st 2013○ Basic v/s Standard Access Levels○ Counting Operations, Not API units
Removing Barriers: Development Cost
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Removing Barriers : Ease of Use
Faster Testing and Automation
○ Test Accounts, No Sandbox○ Adwords Scripts, Accessible in the UI○ Javascripts to Automate tasks, No IDE
Google Confidential and Proprietary Google Confidential and Proprietary
Removing Barriers : Time to Market
Faster Releases
○ Forward Compatibility Maps○ Migration Guides for Upgrade versions○ Documents, Libraries, Code Samples
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New Featuresv201302
Google Confidential and Proprietary Google Confidential and Proprietary
New Features: Smarter Ads and Extensions
Multi-device Marketing
○ Mobile Preferred Creatives○ Feed Services for Extensions○ App promotion template
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+5%
+10%
1.15x bid
7:30 pmFriday
On phone
○ Mobile Bid Adjustments○ Bid Adjustment Suggestions○ Bidding Strategies and transitions○ Control for Content Bid Dimensions○ Shared Campaign Budgets○ MCC Mutate Services
New Features: Powerful Bidding , Budgeting, Structure
Google Confidential and Proprietary Google Confidential and Proprietary February 2013 Google Confidential and Proprietary
New Reports
○ Placeholder Feed Item○ Audience Performance○ Display Topics Performance○ Placement Performance
More Context
○ Device Preference in Ad Performance reports○ Device Type in Click Performance reports○ Improved Keyword Suggestion and Traffic estimates
New Features: Advanced Reporting and Optimization
Google Confidential and Proprietary Google Confidential and Proprietary February 2013 Google Confidential and Proprietary
v201206: Mar 25, 2013
Thank You
v201209: July 1, 2013
Reminder: Old Version Sunset Dates