of 104
7/27/2019 AdWords Seminar @NewSchool Part 1
1/104
!""#$% '()"*(+ ,%*-./0-"1!%21# *%0(3 4"*
!%*0+56"+ 758"$"9":$"+
"#$#%&' (%)&%*$#+%, -)./%0
7/27/2019 AdWords Seminar @NewSchool Part 1
2/104
12.3% -*)&+#4.+
;0+< )"*8 =>9%*5%1/%
,:**%1
7/27/2019 AdWords Seminar @NewSchool Part 1
3/104
)E0< F0+
7/27/2019 AdWords Seminar @NewSchool Part 1
4/104
)E0< F0+
7/27/2019 AdWords Seminar @NewSchool Part 1
5/104
)E0< 5+
7/27/2019 AdWords Seminar @NewSchool Part 1
6/104
)E0< 5+
7/27/2019 AdWords Seminar @NewSchool Part 1
7/104
)E0< F% F5$$ $%0*1
16.7 =.) %0* ?*)>@8&>.7 A)&8>8&' 16
7/27/2019 AdWords Seminar @NewSchool Part 1
8/104
C%++5"1 UI
HI 16
7/27/2019 AdWords Seminar @NewSchool Part 1
9/104
HN -..$'* 16.7, R(NON S*9/.)6 4&%80 %95*+TN U.8&>.7 %&)$*>7$VN
U&7$3&$* %&)$*>7$
WN 188.37% +%)38%3)*XN "#+5'&9 7*%/.)JYN Z#66#7$ 4*%0.6+[N 16 -.&'+H\N188*++ '*:*'+B "*4. .= & 2&+#8 8&45$7
1$*76&
7/27/2019 AdWords Seminar @NewSchool Part 1
10/104
IV !""#$% '()"*(+ W1
7/27/2019 AdWords Seminar @NewSchool Part 1
11/104
A
16:*)>+#7$
F)$&7#8
L*+3'%+
-..$'* (*&)80 L*+3'%+
7/27/2019 AdWords Seminar @NewSchool Part 1
12/104
(*&)80 ]*%/.)J
"#+5'&9 ]*%/.)J
^.3P32*
Google AdWords Networks
7/27/2019 AdWords Seminar @NewSchool Part 1
13/104
-..$'* (*&)80 (*&)80 A&)%7*)+
_+*) #+ 5*)=.)4#7$ & +*&)80 `3*)9 &76 .3) &6 #+ 6#+5'&9*6 .7 %.5 .) 2*+#6* .)$&7#8 +*&)80
)*+3'%+
Search Network
7/27/2019 AdWords Seminar @NewSchool Part 1
14/104
1.!"#$%"&'&(')*)#+%('&'(*&)80 16+ aQ&45'*+
-..$'* (*&)80 (*&)80 A&)%7*)+
7/27/2019 AdWords Seminar @NewSchool Part 1
15/104
Display Network
7/27/2019 AdWords Seminar @NewSchool Part 1
16/104
P.380#7$ [Hb .= C7%*)7*% _+*)+
7/27/2019 AdWords Seminar @NewSchool Part 1
17/104
YouTubeCost PerViewVideo Ads
16+ .7 ^.3P32*
7/27/2019 AdWords Seminar @NewSchool Part 1
18/104
X%0/E Y0*#%-1# Z%0+:*0[5$5
7/27/2019 AdWords Seminar @NewSchool Part 1
19/104
,01 W :+% 560#% 0(+
7/27/2019 AdWords Seminar @NewSchool Part 1
20/104
,01 W :+% 560#% 0(+
7/27/2019 AdWords Seminar @NewSchool Part 1
21/104
^"F ("%+ '()"*(+ 0(G%*-+51#5690/< ]*#015/ +%0*/E *%+:$
7/27/2019 AdWords Seminar @NewSchool Part 1
22/104
^"F ("%+ '()"*(+ 0(G%*-+51#5690/< ]*#015/ +%0*/E *%+:$
7/27/2019 AdWords Seminar @NewSchool Part 1
23/104
HN -..$'* 16
7/27/2019 AdWords Seminar @NewSchool Part 1
24/104
^%0($51%?P0* @)+% '#7* .= 9.3) &6 #+ %0* .7* %0&% 83+%.4*)+ &)* 4.+% '#J*'9 %.7.>8*I
7/27/2019 AdWords Seminar @NewSchool Part 1
25/104
16 A.+#>.7 #+ %0* .)6*) #7 /0#80 9.3) &6+ +0./7 35 .7 & 5&$*
/0*)$#"1 *+ *2 $(%,3(+ (4 5 67 )"*+% 8!*8 .(9: *2 ,% 8!" ;:%8 *2 (+
* $*
7/27/2019 AdWords Seminar @NewSchool Part 1
26/104
16 L&7J; c./ /* .)6*) &6+
16 L J '
7/27/2019 AdWords Seminar @NewSchool Part 1
27/104
16 L&7J *Q&45'*
a' = R '# (
7/27/2019 AdWords Seminar @NewSchool Part 1
28/104
!"#$% '(# %()"(+" 2("% * %"*:'! 8!*8 8:,
7/27/2019 AdWords Seminar @NewSchool Part 1
29/104
c01(51# 90#% %>9%*5%1/% )*=*)+ %. 0./ $..6 /* %0#7J+.4*.7*d+ *Q5*)#*78* /#'' 2* /0*7 %0*9 $*% %. 9.3) '&76#7$
5&$*I
P. #45).:* %0* '&76#7$ 5&$* *Q5*)#*78* 9.3 +0.3'6;
$:(C,2" :"#"C*+8= 9%"49#= *+2 (:,
7/27/2019 AdWords Seminar @NewSchool Part 1
30/104
)E0< 5+
7/27/2019 AdWords Seminar @NewSchool Part 1
31/104
)E0< 5+
7/27/2019 AdWords Seminar @NewSchool Part 1
32/104
B"%+ +%$$51# [*01( 106%+ 51 3":*%+E"9 51/*%0+% 3":* HCM
7/27/2019 AdWords Seminar @NewSchool Part 1
33/104
B"%+ +%$$51# [*01( 106%+ 51 3":*%+E"9 51/*%0+% 3":* HCM
7]\
HC 5+ 0d%/
7/27/2019 AdWords Seminar @NewSchool Part 1
34/104
HN -..$'* 16.7, R(NLV f%3F"*( 607$VN U&7$3&$* %&)$*>7$WN 188.37% +%)38%3)*XN "#+5'&9 7*%/.)JYN Z#66#7$ 4*%0.6+[N 16 -.&'+H\N188*++ '*:*'+B "*4. .= & 2&+#8 8&45$7
1$*76&
C7%).638>.7 %. J*9/.)6 %&)$*>7$
7/27/2019 AdWords Seminar @NewSchool Part 1
35/104
S*9/.)6+ &)* %0* /.)6+ %0&% 9.3 80..+* %. %&)$*%
9.3) &6+I ^.3) &6+ /#'' 2* %)#$$*)*6 54
7/27/2019 AdWords Seminar @NewSchool Part 1
36/104
Z).&64&%80
Z).&64&%80
4.6#@*)
A0)&+*4&%80
aQ&8% 4&%80
]*$&>:*
4&%80
P0* J*9/.)6 4&%80 %95*+
Z).&6 f&%80
7/27/2019 AdWords Seminar @NewSchool Part 1
37/104
P0* 6*=&3'% 164* 23#'6#7$
9.3) J*9/.)6 '#+% .) #= 9.3 &)* G3+% 23#'6#7$ 9.3) &88.37%
Z).&6 f&%80
Z).&6 4&%80 4.6#@*) MZffN
7/27/2019 AdWords Seminar @NewSchool Part 1
38/104
L*+%)#8%+ %0* *Q5&76*6 4&%80#7$ C78)*&+*+ )*'*:&789
Z).&6 4&%80 4.6#@*) MZffN
A0)&+* f&%80
7/27/2019 AdWords Seminar @NewSchool Part 1
39/104
f.)* 5)*8#+* %&)$*>7$ C45).:*+ R3&'#%9 (8.)* f.)* 8.7%).' .:*) 9.3) &6+
A0)&+* f&%80
aQ&8% f&%80
7/27/2019 AdWords Seminar @NewSchool Part 1
40/104
g3'' 8.7%).' .:*) 9.3) &6+ ^.3) &6+ /#'' &55*&) .7'9 .7 )*'*:&7% +*&)80*+ (#$7#@8&7%'9 '*++ %)&h8
aQ&8% f&%80
]*$&>:* f&%80
7/27/2019 AdWords Seminar @NewSchool Part 1
41/104
]*$&>:* f&%80
S*9/.)6 f&%80 P95* F:*):#*/
7/27/2019 AdWords Seminar @NewSchool Part 1
42/104
S*9/.)6 f&%80 P95* F:*):#*/
f%3 C://%++ @0/
7/27/2019 AdWords Seminar @NewSchool Part 1
43/104
)E0< 60
7/27/2019 AdWords Seminar @NewSchool Part 1
44/104
=>0/< Z0
7/27/2019 AdWords Seminar @NewSchool Part 1
45/104
)E0< 5+
7/27/2019 AdWords Seminar @NewSchool Part 1
46/104
YE% n\ @"* %>069$%? n6%*/%(%+ n/JKK
YE% "0/
7/27/2019 AdWords Seminar @NewSchool Part 1
47/104
HN -..$'* 16.7, R(NON S*9/.)6 4&%80 %95*+qV c"/0-"1 7$WN 188.37% +%)38%3)*XN "#+5'&9 7*%/.)JYN Z#66#7$ 4*%0.6+[N 16 -.&'+H\N188*++ '*:*'+B "*4. .= & 2&+#8 8&45$7
1$*76&
A3)5.+* .= U.8&>.7 P&)$*>7$
7/27/2019 AdWords Seminar @NewSchool Part 1
48/104
L*&80 9.3) 83+%.4*)+ /0*)* %0*9 &)* &76 FE%*%3":* [:+51%++ /01 +%*G%
7/27/2019 AdWords Seminar @NewSchool Part 1
49/104
IV c"/0-"1 51.7 .= %0* 3+*) #= #7=*))*6=).4 %0#+ `3*)9I P0#+ /.)J+ .7'9 #= %0* $*.i)*'&%*6 /.)6 #+ #7+#6* %0* 8.37%)9I
M*Q&45'*; A&$)J&> :+ -'#=&6&, 7.% A&$)&> :+ ?0#8&$.N
JV !""#$% ("6051 _%# \4*VU.8&>.7 #+ #7=*))*6 2&+*6 .7 %0* -..$'* 6.4 %0&% %0* 3+*) 3+*+I g.)
*Q&45'*, #= & 3+*) #7 _( +*&)80*+ .7 -..$'*I=), 0* #+ *'#$#2'* %. +** &6+
%&)$*%*6 .7 g)&78*
LV b+%* W;CA M#7%*)7*% 5).%.8.' &66)*++N #+ & 6#+>78% 7342*) %0&% #6*7>@*+ .3) A?
/0*7 3+#7$ %0* #7%*)7*%I CA #+ &++#$7*6 29 %0* C(A M*$ .%*7*%N &76 0&+
$*.$)&50#8 '.8&>.7I P0#+ #+ /09 *:*7 #= /* *7%*) -..$'*I8.4 =).4 -)**8*,
/* +** &6+ %&)$*%*6 #7 -)**8*I
c./ U.8&>.7 P&)$*>7$ .7 P&)$*>7$
7/27/2019 AdWords Seminar @NewSchool Part 1
50/104
P&)$*% *7>)* 8.37%)#*+
P&)$*% &)*&+ /#%0#7 & 8.37%)9
P&)$*% & )&6#3+ &).376 & '.8&>.7
f*%0.6+ .= U.8&>.7 P&)$*>7$
P&)$*% a7>)* ?.37%)#*+
7/27/2019 AdWords Seminar @NewSchool Part 1
51/104
P0* )*&+.7II
P&)$*>7$ 9.3) &6+ %. & 8.37%)9 .) 43'>5'* 8.37%)#*+ #+ &$..6 #6*& #= 9.3 5).:#6* 5).638%+ &76 +*):#8*+ %. %0.+*
'&)$* &)*&+
P&)$*>7$ *7>)* 8.37%)#*+ &'+. &''./+ 9.3 %. )*8*#:* 4.)**Q5.+3)* %0&7 9.3 /.3'6 29 %&)$*>7$ #76#:#63&' 8#>*+ .)
)*$#.7+ /#%0#7 & 8.37%)9
P&)$*% a7>)* ?.37%)#*+
P&)$*% 1)*&+ /#%0#7 & ?.37%)9
7/27/2019 AdWords Seminar @NewSchool Part 1
52/104
P0* )*&+.7II
C= 9.3) 23+#7*++ 6.*+7d% +*):* &'' )*$#.7+ .) 8#>*+
9.3d6 '#J* %. =.83+ 9.3) &6:*)>+#7$ *j.)%+ .78*)% &)*&+ /#%0#7 & 8.37%)9
P&)$*% 1)*&+ /#%0#7 & ?.37%)9
7/27/2019 AdWords Seminar @NewSchool Part 1
53/104
1 23+#7*++ 6*'#:*)#7$ 37#`3* &6:*)>+#7$ 4*++&$*+ %. +*'*8%*6 &)*&+
1 23+#7*++ %)9#7$ %. 4*&+3)* %0* +388*++ .= &6+ #7 +*'*8%*6 )*$#.7+
1 23+#7*++ 5).4.>7$ +5*8#&' .j*)+ .7'9 #7 +*'*8%*6 '.8&>.7+
1 23+#7*++ +*''#7$ 5).638%+ .7'9 #7 +*'*8%*6 )*$#.7+ .) 8#>*+
1 +4&'' '.8&' 23+#7*++ M& 2&J*)9 #7 (&7 g)&78#+8.N
7/27/2019 AdWords Seminar @NewSchool Part 1
54/104
P0* )*&+.7II
L&6#3+ %&)$*>7$ /.3'6 0*'5 %&)$*% 9.3) &6+ %. 83+%.4*)+ /#%0#7 & 8*)%L#+%&78* &).376 9.3) '.8&>.7
.7
aQ8'36* 16+ =).4 -*.$)&50#8 U.8&>.7+
7/27/2019 AdWords Seminar @NewSchool Part 1
55/104
.7+
aQ8'36* 16+ =).4 -*.$)&50#8 U.8&>.7+
7/27/2019 AdWords Seminar @NewSchool Part 1
56/104
1 23+#7*++ %0&% 6.*+7d% +0#5 %. .) 5).:#6* +*):#8*+ #7 & 8#%9 .) )*$#.7/#%0#7 & '&)$*) &)*& 1 23+#7*++ %0&% .j*)+ & +5*8#&' 5).4.>.7 %0&% #+7d% *'#$#2'* #7 & =*/
)*$#.7+ .= & %&)$*%*6 &)*&
=>069$%\\
C= 9.3 )37 &6 8&45$7+ =.) &7 #76*5*76*7% )*&' *+%&%* 2).J*)&$* #7
c&/#, 23% 9.3 6.7d% 0&:* & '.8&>.7 .7 f&3#, 9.3 8&7 %&)$*% %0* *7>)*+%&%* .= c&/# 23% *Q8'36* f&3# .7'9I
7/27/2019 AdWords Seminar @NewSchool Part 1
57/104
' :+%* 51 ,E5/0#"
7/27/2019 AdWords Seminar @NewSchool Part 1
58/104
7%F r"*8\YE5+ 5+ [%/0:+%
7/27/2019 AdWords Seminar @NewSchool Part 1
59/104
' :+%* 51 bC
7/27/2019 AdWords Seminar @NewSchool Part 1
60/104
@*01/%\YE5+ 5+ [%/0:+% !""#$% ("6051 R W;
0((*%++\ '$+" FE5$% $"/0-"1 51
7/27/2019 AdWords Seminar @NewSchool Part 1
61/104
HN -..$'* 16.7, R(NON S*9/.)6 4&%80 %95*+TN U.8&>.7 %&)$*>7$aV c01#:0#% 7$
7/27/2019 AdWords Seminar @NewSchool Part 1
62/104
C+ %. 2* +3)* %0&% 9.3 )*&80 %0* *5#E
7/27/2019 AdWords Seminar @NewSchool Part 1
63/104
$ $ $ $
IV H:%*5%+ 51 +9%/50$ $01#:0#%+ _!X` Wc 01( L 6"*%V
C= 3+*) `3*)9 #+ /)#n*7 /#%0 80&)&8%*)+ =).4 %0*+* '&7$3&$*+ M%0&% &)*37#`3*N %0* 3+*) /#'' +** &6+ %&)$*>7$ %0#+ '&7$3&$* #))*+5*8>:* .= &79 .%0*)
=&8%.)I
JV c01#:0#% C%21# ;*%4%*%1/%+C= MHN 6.*+ 7.% &55'9 3+*) /#'' +** &6+ %&)$*%*6 #7 %0* +&4* '&7$3&$* &+ %0*.7* #7 0#+ -..$'* U&7$3&$* (*o7$ A)*=*)*78*+
LV !""#$% ("6051 (%40:$< $01#:0#%C= MHN .) MKN 6. 7.% &55'9 3+*) /#'' +** &6+ %&)$*%*6 #7 %0* 6*=&3'% '&7$3&$* .=%0* -..$'* 6.4 0* #+ :#+#>7$ M=.) *Q&45'* =.) -..$'*I$), %0#+ #+ -)**JN
aQ&45'* .7
7/27/2019 AdWords Seminar @NewSchool Part 1
64/104
^.3 +*'' .'#:* .#' &76 0&:* +*%35 &7 167$I :* .= %0*#) '&7$3&$* %&)$*>7$ &76%0*#) +*&)80 `3*)9 #+ DpqrstqruvEI
5
F)$&7#l* ?&45$7+ 29 U&7$3&$*
7/27/2019 AdWords Seminar @NewSchool Part 1
65/104
^.3 /&7% %. %&)$*% 9.3) 23+#7*++ #7 -)**J, C%&'#&7, a7$'#+0 &76
(5&7#+0 '&7$3&$*+I
F7* 8&45$7 /#%0 '&7$3&$* %&)$*>7$ .7'9 #7 -)**JI F7* 8&45$7 /#%0 '&7$3&$* %&)$*>7$ .7'9 #7 C%&'#&7I F7* 8&45$7 /#%0 '&7$3&$* %&)$*>7$ .7'9 #7 a7$'#+0I F7* 8&45$7 /#%0 '&7$3&$* %&)$*>7$ .7'9 #7 (5&7#+0I
(., 0./ 9.3 .)$&7#l* 9.3) 8&45$7+k
$ 5 $ 9 $ $
7/27/2019 AdWords Seminar @NewSchool Part 1
66/104
W4 0 :+%* 5+ $"/0
7/27/2019 AdWords Seminar @NewSchool Part 1
67/104
W+*0%$5\ YE5+ 5+ [%/0:+% Wc 5+ "1% "4
7/27/2019 AdWords Seminar @NewSchool Part 1
68/104
HN -..$'* 16.7, R(NON S*9/.)6 4&%80 %95*+TN U.8&>.7 %&)$*>7$VN U&7$3&$* %&)$*>7$tV '//":1< +
7/27/2019 AdWords Seminar @NewSchool Part 1
69/104
9
g3'' 188.37% (%)38%3)*
7/27/2019 AdWords Seminar @NewSchool Part 1
70/104
f%3 C://%++ @0/
7/27/2019 AdWords Seminar @NewSchool Part 1
71/104
@:*15
7/27/2019 AdWords Seminar @NewSchool Part 1
72/104
X01("6
Z0
7/27/2019 AdWords Seminar @NewSchool Part 1
73/104
@"* %G%*3 /06905#1 3": /*%0
7/27/2019 AdWords Seminar @NewSchool Part 1
74/104
7$ -L, &7.%0*)
=.) ?^N
'( !*":9+
c&:* 4.)* )*'*:&7% &6 =.) %0* 3+*) `3*)9 M=.) *Q&45'* 6#j*)*7% &6$).35 =.) Dxyz{r xv))*+E, Dxyz{r xv))*+ {r|y} ~px}EN
7/27/2019 AdWords Seminar @NewSchool Part 1
75/104
^"F 6013 -6%+ /01 W /E01#% 63 :+%* [5$$51#514"M
7/27/2019 AdWords Seminar @NewSchool Part 1
76/104
7"1%\b1(%* +9%/50$ /5*/:6+/%9-"1 01( /E01#% 5< "1/%\
^"F 6013 -6%+ /01 W /E01#% 63 :+%* [5$$51#514"M
7/27/2019 AdWords Seminar @NewSchool Part 1
77/104
,":$( 3":* F%[+5
7/27/2019 AdWords Seminar @NewSchool Part 1
78/104
r%+\ YE5+ 5+ 0 +569$% 01( %d%/-G% F03
7/27/2019 AdWords Seminar @NewSchool Part 1
79/104
HN -..$'* 16.7, R(NON S*9/.)6 4&%80 %95*+TN U.8&>.7 %&)$*>7$VN U&7$3&$* %&)$*>7$WN 188.37% +%)38%3)*vV B5+9$03 1%
7/27/2019 AdWords Seminar @NewSchool Part 1
80/104
-..$'* "#+5'&9 ]*%/.)J M.) -"]N #+ %0*7*%/.)J .= \\\+ .= /*2+#%*+ %0&% /* 8&7
)*&80 %0).3$0 -..$'* 16
7/27/2019 AdWords Seminar @NewSchool Part 1
81/104
C4&$* 16 #6*. 16
f.2#'* 16A).638% U#+% 16
P*Q% 16
P&)$*>7$ f*%0.6+; ?.7%*7%iA'&8*4*7%+
7/27/2019 AdWords Seminar @NewSchool Part 1
82/104
Y0*#%-1# Y*59'(G5+"*
P&)$*>7$ f*%0.6+; 136#*78*iC7%*)*+% P&)$*>7$
7/27/2019 AdWords Seminar @NewSchool Part 1
83/104
YO
1600+ interest-categories, combined with age and gender
W17$
7/27/2019 AdWords Seminar @NewSchool Part 1
84/104
X%60*8%-1#
of people who visit a website
leave without completing
the actions marketers want
them to take
96%
of people abandon their
shopping cart without
completing a purchase
70%
7/27/2019 AdWords Seminar @NewSchool Part 1
85/104
,01 W :+% Y%>< '(+ "1 !""#$% B5+9$03 7%
7/27/2019 AdWords Seminar @NewSchool Part 1
86/104
r=C\ O:< 3": /01 0$+" :+% 560#% 01( G5(%"0(+\ )E%*%0+ 51 C%0*/E 7%< '(+\
,01 W :+% Y%>< '(+ "1 !""#$% B5+9$03 7%
7/27/2019 AdWords Seminar @NewSchool Part 1
87/104
)E0<
7/27/2019 AdWords Seminar @NewSchool Part 1
88/104
'ccu ,"1
7/27/2019 AdWords Seminar @NewSchool Part 1
89/104
HN -..$'* 16.7, R(N
ON S*9/.)6 4&%80 %95*+TN U.8&>.7 %&)$*>7$VN U&7$3&$* %&)$*>7$WN 188.37% +%)38%3)*XN "#+5'&9 7*%/.)J}V O5((51# 6%
7/27/2019 AdWords Seminar @NewSchool Part 1
90/104
W69*%++5"1+ ,$5/8+ ,"1G%*+5"1+
I\KKK#45)*++#.7+ aK:#+#%+ a+&'*+
Z#66#7$ f*%0.6+
7/27/2019 AdWords Seminar @NewSchool Part 1
91/104
,;, _/"++*) 5&9+ =.) *:*)9 8'#8J 3+*)+ 4&J* .7 0#+ &6+I
1:'&2'* .7 (*&)80 B "#+5'&9 ]*%/.)J 13%.4&>8 :+ f&73&'; C= 9.3 6. 7.% 0&:* >4*, 9.3 80..+* D&3%.4&>8E &76 %0* +9+%*4 6*8#6*+
9.3) 2#6+
a70&78*6 ?A?; C= 9.3 0&:* +*%35 8.7:*)+#.7 %)&8J#7$, 9.3 8&7 80..+* *?A?, &76 %0*7 %0* +9+%*44&9 80..+* %. +5*76 K\b 4.)* .7 J*9/.)6 0#$0 0#$*) 5.++#2#'#%9 %. 8.7:*)%
,;Z _/"++*) 5&9+ =.) *&80 H\\\ &6 #45)*++#.7+I ^.3 +*% %0* 4&Q &4.37% 9.3 /&7% %.
5&9 =.) &6+, /0*%0*) %0*9 &)* 8'#8J*6 .) 7.%I
,;' _/"+
7/27/2019 AdWords Seminar @NewSchool Part 1
92/104
,01 W :+% ,;Z [5((51# "1 C%0*/E ;0*
7/27/2019 AdWords Seminar @NewSchool Part 1
93/104
7"\]1 C%0*/E 7%
7/27/2019 AdWords Seminar @NewSchool Part 1
94/104
HN -..$'* 16.7, R(N
ON S*9/.)6 4&%80 %95*+TN U.8&>.7 %&)$*>7$VN U&7$3&$* %&)$*>7$WN 188.37% +%)38%3)*XN "#+5'&9 7*%/.)JYN Z#66#7$ 4*%0.6+SV '( !"0$+H\N188*++ '*:*'+B "*4. .= & 2&+#8 8&45$7
16:*)>+#7$ -.&'+
7/27/2019 AdWords Seminar @NewSchool Part 1
95/104
Y*0/
_+*6 29 23+#7*++*+ %0&% 6*5*76 .7 $*o7$ 4380 %)&h8 %. %0*#) /*2+#%* M*$4*6#& +#%*+N &76 3+*+ ?A? &6:*)>+#7$I F5>4#l&>.7 )*+3'%+ #7 80*&5*) %)&h8
M'./*) ?A?N /#%0 `3&'#%9 =&8%.)+ M*$ './ 2.378* )&%*NI
O*01(51#_+*6 29 2)&76+ %0&% /&7% %. #78)*&+* %0* )*&80 &76 %0* =)*`3*789 .= %0* &6
4*++&$*I _+*6 /#%0 ?Af .) ?A M^.3P32*N 2#66#7$ &76 + &% $*o7$ &+
4&79 5*.5'* &+ 5.++#2'9 =).4 .3) %&)$*% &36#*78*I
,"1G%*+5"1+_+*6 29 &6:*)>+*)+ %0&% 0&:* & +5*8#@8 &8>.7 %0&% 3+*)+ /&7% %. 4&J* &+ &
)*+3'% .= %0* &6I P95#8&''9 3+*6 /#%0 ?A? .) ?A1 2#66#7$ &76 .5>4#l&>.7
%&)$*%+ 4.)* &76 80*&5*) 8.7:*)+#.7+ M'./*) ?A1NI
?)*&>7$ 16+ %0&% /.)J
7/27/2019 AdWords Seminar @NewSchool Part 1
96/104
^5#E$5#E.7N
C78'36* 9*5/%+, 9*"6"-"1+, &76 %>/$:+5G%+I C= 9.3 0&:* +.4*%0#7$ +5*8#&' %..j*), 4&J* +3)* 9.3) 83+%.4*)+ +** #%I
P*'' 9.3) 83+%.4*)+ /0&% %0*9 8&7 6.I 1)* 9.3 +*''#7$ P*'' %0*4 /0&% %0*98&7 239 /#%0 +%).7$ /.)6+ '#J* )*$+,-.#= /$0#$F
C78'36* &% '*&+% "1% "4 3":* 8%3F"*(+ #7 9.3) &6 %*Q% *+5*8#&''9 #7 0*&6'#7*IP0#+ 8&7 8&%80 %0* &n*7>.7 .= %0* 5*.5'* /0. +*&)80*6 =.) %0* J*9/.)6I Z0
7/27/2019 AdWords Seminar @NewSchool Part 1
97/104
)E0< 0(G%*-+51# #"0$ F":$( '65
7/27/2019 AdWords Seminar @NewSchool Part 1
98/104
O*01(51#` +"
7/27/2019 AdWords Seminar @NewSchool Part 1
99/104
HN -..$'* 16.7, R(N
ON S*9/.)6 4&%80 %95*+TN U.8&>.7 %&)$*>7$VN U&7$3&$* %&)$*>7$WN 188.37% +%)38%3)*XN "#+5'&9 7*%/.)JYN Z#66#7$ 4*%0.6+[N 16 -.&'+IKV '//%++ $%G%$+B "*4. .= & 2&+#8 8&45$7
188.37% 188*++ U*:*'+
7/27/2019 AdWords Seminar @NewSchool Part 1
100/104
f9 ?'#*7% ?*7%*) Mf??N
7/27/2019 AdWords Seminar @NewSchool Part 1
101/104
1 5./*)=3' %..' =.) 0&76'#7$ 43'>5'* 16.7+;
_+* & +#7$'* '.$#7 %. &88*++ &'' 4&7&$*6 &88.37%+ a&+#'9 :#*/ 43'>5'* 4&7&$*6 &88.37%+, 3+#7$ & f9 ?'#*7% ?*7%*) :#*/ (** )*'*:&7% #7=.)4&>.7 =.) &'' 4&7&$*6 &88.37%+ #7 .7* 5'&8* L37 )*5.)%+ &8).++ 43'>5'* 4&7&$*6 &88.37%+ &% .78* R3#8J'9 8)*&%* &76 '#7J 7*/ 16
7/27/2019 AdWords Seminar @NewSchool Part 1
102/104
)E0< 0//%++ $%G%$ F":$( W #*01<
7/27/2019 AdWords Seminar @NewSchool Part 1
103/104
C
7/27/2019 AdWords Seminar @NewSchool Part 1
104/104
(0&'' /* 4.:* %. &7 16