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ADWORDS TRAINING - Netmatter · Google AdWords Introduction to AdWords INTRODUCTION This course...

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ADWORDS TRAINING Google AdWords Discover how to make search advertising work for your business
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Page 1: ADWORDS TRAINING - Netmatter · Google AdWords Introduction to AdWords INTRODUCTION This course will cover everything you need to know regarding AdWords and pay-per-click from the

AD

WO

RDS TRA

ININ

G

Google AdWordsDiscover how to make search advertising work for your business

Page 2: ADWORDS TRAINING - Netmatter · Google AdWords Introduction to AdWords INTRODUCTION This course will cover everything you need to know regarding AdWords and pay-per-click from the

What to expect

YOU

R DA

Y

We take our training courses seriously and understand how important it is for you to get the most out of your session.

PPC TRAININGBOOK NOW BY CALLING 01344 266844OR EMAIL [email protected]

The facilities

Our comfortable and modern facilities feature the latest tech to ensure the optimum learning experience. Just bring along your laptop, iPad or notebook and we’ll provide the rest.

Brain food

We’ll provide you with complimentary food and drink during your session, as we believe you need fuel to improve your capacity to learn and concentrate.

Our trainers

Our trainers are practitioners within Netmatter and work on real client accounts. This ensures that your trainer is current, knows their stuff and is sharing the techniques they’ve used to achieve regular success for our clients.

Page 3: ADWORDS TRAINING - Netmatter · Google AdWords Introduction to AdWords INTRODUCTION This course will cover everything you need to know regarding AdWords and pay-per-click from the

PPC TRAINING

Google AdWordsIntroduction to AdWords

INTRO

DU

CTION

This course will cover everything you need to know regarding AdWords and pay-per-click from the basic principles through to creating profitable, well structured campaigns.

BOOK NOW BY CALLING 01344 266844OR EMAIL [email protected]

AMmorning session09:30 - 13:00

The course

If you’re new to AdWords or are looking to run your own campaigns, this course will empower you to go on and achieve more.

During this session we will talk through creating keyword lists & match types, how to write great ad copy, ad extensions, optimisation tips and much more.

By the end of the course you will be confident setting up and launching campaigns, running them based on your business goals.

What we’ll cover

What Is PPC› Introduction to AdWords› Terminology explanation

Bidding & quality score› What is quality score› How to improve quality score

Keywords & matchtypes› Keyword methodology› Match types› Negative keywords

Account set up & access› Account structure› Setting and reporting goals› Campaign settings

Ads & ad extensions› How to write great ad copy› Ad extensions

Tracking options› Tracking conversions› Linking accounts

Optimisations› Defining strategy› Basic account optimisation› Basic analysis

£175pp

Page 4: ADWORDS TRAINING - Netmatter · Google AdWords Introduction to AdWords INTRODUCTION This course will cover everything you need to know regarding AdWords and pay-per-click from the

PPC TRAINING

Google AdWordsAdvanced AdWords

AD

VAN

CED This level is aimed at those who are

already running AdWords campaigns in-house, or are thinking of bringing paid search in-house from a third party.

BOOK NOW BY CALLING 01344 266844OR EMAIL [email protected]

PMafternoon session14:00 - 17:30

The course

In this session we’ll examine what makes for successful keyword optimisation, attribution models, bidding strategies, and how to increase sales through remarketing and Google shopping ads.

Working together, we will explore the advanced techniques used to develop high impact pay-per-click campaigns.

By the end of the course you will feel inspired and knowledgeable in all key aspects of this specialist area.

What we’ll cover

Campaign structure and creation› Campaign creation› Account structure & organisation

Advanced campaign components› Advanced ad extensions - review, structured snippets› Advanced match types - routingnegatives

› Advanced functionality – advanced columns and reporting, impression share and auction insights› Advanced quality score

Remarketing› Set up of remarketing› Creating lists› RLSA

Google shopping ads› Introductions to shopping› Feed attributes› Shopping optimisations

Optimisation for PPC managers› AdWords editor introduction› Managing account metrics› PPC & conversion optimisation› Paths to conversion, attribution& assists› Mobile and tablet strategy› Basic analysis

£175pp

Page 5: ADWORDS TRAINING - Netmatter · Google AdWords Introduction to AdWords INTRODUCTION This course will cover everything you need to know regarding AdWords and pay-per-click from the

PPC TRAINING

Google AdWordsIntroduction + Advanced AdWords

FULL D

AY

This course will cover everything on our introductory and advanced sessions right from basic account set up and campaign structures, through to advanced optimisations and bidding strategies.

BOOK NOW BY CALLING 01344 266844OR EMAIL [email protected]

FDfull day session09:30 - 17:30

The course

Bring your thinking cap as during this all day session we’ll take you through everything you need to run successful AdWords campaigns.

In the morning we’ll cover how to structure your campaigns, keywords, ad copy & ad extensions to ensure you understand the basics.

It will get tougher in the afternoon when we go through advanced optimisation techniques including remarketing, Google shopping and much more.

What we’ll cover

Morning AM› What is PPC› Bidding & quality score› Keywords & match types› Account set up & access› Ads & ads extensions› Tracking options› Optimisations

Afternoon PM› Campaign structure & creation› Advanced campaign components› Remarketing› Google shopping ads› Optimisations for PPC managers

£295pp

Page 6: ADWORDS TRAINING - Netmatter · Google AdWords Introduction to AdWords INTRODUCTION This course will cover everything you need to know regarding AdWords and pay-per-click from the

PPC TRAINING

How to find usStart your journey towards AdWords success

FIND

US Our offices are conveniently located along

the M4 corridor in Bracknell near Reading, Berkshire. We are minutes away from major rail and road links to London, Bristol and the Southern Counties.

[email protected]

AddressNetmatter,Building 329, Doncastle Road,Bracknell, Berkshire, RG12 8PE

Phone01344 266844

Reading, train 20 mins

London, train 45 mins

Heathrow, car 30 mins

Getting to us


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