Πηνελόπη Καρβουνίδου

CONSPIRACY

Μαργαρίτα Παπαδοπούλου

Γιώργος Κυριακάκος

Αλεξία Σταυροπούλου

Μαρία Μαυρειδοπούλου

ARCTUROS PROJECT

“We often forget that WE ARE NATURE. Nature is not something separate from us. So when we say that we have lost our connection to nature, we’ve lost our connection to ourselves.” ― Andy Goldsworthy

THE ISSUE• Even though people are familiar with

ARCTUROS and its action, still haven’t realize the significance of it

• Belief that its something that the organization can handle on its own

• Need for making people know better ARCTUROS and its work. Familiarize

Hard TimesOne might think: “I struggle just to get by the

month, I can’t afford helping some bears”

WE SAYYes you can! There are some things that economical crisis cannot cut out..

..like COFFEE! It’s cheep, tasty and necessary!

OUR THOUGHT: Cooperation with chain

stores of coffee

HOW ARCTUROS decoration Plastic cups for coffee to go designed with every

ARCTUROS bear with phrases on(one bear for one cup)

Donation box Bonus card for every +20cents donation (30 coffees)

15 coffees (3euros) an ARCTUROS pen offering 30 coffees (6euros) an

ARCTUROS cup offering

Hi! I’m patrick! You just helped me to

have a great happy life! If you want to

help my friends too, please visit

www.arcturos.gr to learn more

SOCIAL MEDIA

• This action will be promoted on social media such as Facebook, Twitter (with

special hash tags) and Instagram (calling for people to post photos with

their bear-coffee and the special quote) from both ARCTUROS pages

and the coffee chain

IN THIS WAY..• ..people will be able to get to know

ARCTUROS better as well as their bears

• It will be very easy to donate. After all its only 20cents!

• People will be merging their everyday favorite habit with ARCTUROS

Also : Giving people a motivation to get to know the

Sanctuary betterFor every year adoption of a bear : 2 stay overs at a hotel in Nymfaio for two

with free transport One day free to explore the beauties of

Nymfaio Two days at the Sanctuary as a part of the

team (get in touch with the bears, feed them) not only as visitors

Souvenirs

Lastly, we would like to share a story …

• https://www.youtube.com/watch?v=5W9e86tRMr4

THANK YOU!

MARKETINGLAB@ADANDPRLAB

• Instructor: Diana Birba• Professor: Betty Tsakarestou, Ph.D, Assistant Professor and Head of Advertising and Public Relations Lab, Panteion University, Athens, Greece •Project: ARCTUROS

Γιώργος Κυριακάκος (Gkiriakakos)Μαργαρίτα Παπαδοπούλου (pap_maggie)Πηνελόπη Καρβουνίδου (pkarvounidou1)Αλεξία Σταυροπούλου (Αλεξια Σταυροπουλου)Μαρία Μαυρειδοπούλου (MariaMavrido)

2016

Panteion University

Athens, Greece