AENEAS Attaining Energy Efficient Mobility in an Ageing Society UITP Light Rail Committee Dublin...

AENEASAttaining Energy Efficient Mobility in an Ageing Society

UITP Light Rail Committee

Dublin October 16-17

Ragnar Domstad, project Ambassador

Based on presentation by project leader Matthias Fiedler, Rupprecht Consult

AENEAS Auftaktkonferenz, Salzburg 16. September 2008

What is AENEAS?

Attaining energy-efficient Mobility in an Ageing Society

Start August 2008 Duration 34 months Sponsored by „Intelligent Energy Europe“

Programme of EACI (Executive Agency for Competitiveness and Innovation)


AENEAS – 12 partners

AENEAS supportersAENEAS partners

Other countries

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#

#

#

Krakau

Odense

Salzburg

München

Donostia - San Sebastián


Who participates in AENEAS? – 12 partners

Rupprecht Consult (Coordinator), DE REC - Regional Environmental Centre for Central and

Eastern Europe (Dissemination), HU EMTA - European Metropolitan Transport Authorities, FR AGE – The European Older People’s Platform, BE City of Donostia – San Sebastián, ES City of Krakow, PL City of München, DE Green City, DE Münchner Verkehrsgesellschaft (Public Transport), DE City of Odense, DK Salzburg AG Stadtbus, AT Zentrum für Generationen und Barrierefreiheit, AT (Center for Generations and No Barriers)


Why is AENEAS necessary?

A „car generation“ enters senior age Longer fit & mobile

Society structure is changing

Need for attractive alternatives to the automobile – emotions also have to be taken into account

„The Seniors“ as a uniform target group doesn´t exist Big difference between people of 55 and 85 years of age

Cultural background (migration)

Life style and expectations

Demografischer Wandel

0

5

10

15

20

25

30

35

40

1995 2005 2050

Quelle: EUROSTAT 2006

An

teil

60

+ in

%EU-25

Frankreich

Deutschland

Spanien

Schweden

UK


Why is AENEAS necessary?

So far, there has been a strong focus on investments (provisions for disabled – free from barriers) – „soft“ barriers and the non-automotive mobility has been lagging behind

Older people should be able to use alternatives to the car but they should also like to do it – „enabling and encouraging“!

Marketing and accessibility as „natural enemies“?

Cities and Public Transport companies look for concrete examples to take after


How does AENEAS work?

“People on the other side of working age”- Ageing as a process

City mobility in focus: All energy efficient means of transport and mobility concepts will be looked at

Strategic goal: Multimodal Seniors – Active, independent and lasting mobile

The 5 AENEAS cities develop „soft“ measures which enable and promote energy efficient mobility

These concepts will be tried in other cities


How does AENEAS work?

General challenges:The traffic system must be

adapted to the demographic changes (also understand users)

Readiness and abilities of ageing persons to use transport alternatives need to be developed

But: Classic mobility management cannot be converted 1:1!

Paul Bickelbacher


Soft measures

Concrete application of soft measures: e.g. mobility management, awareness raising, training, mobility days

Focus on energy-efficiency without neglecting other aspects (attractiveness, cost savings, or health benefits)

Achieve modal shift Promote innovative schemes – including

walking, cycling and Carsharing Foster clean, energy-efficient and safe

urban mobility Positively influence abilities of older

people to live healthy and independently

Green City


“Good Practice Exchange Ring”

“Exchange” of successful concepts for implementation in partner cities and beyond

European transfer via dedicated training units for transport practitioners and urban planners

Other “transfer tools”, e.g. internet, high-quality paper documents (dissemination crucial)

Practical lessons and expert advisors At least 50 cities directly involved creation of

a network with wider European outreach

create an active network (“living organism”)

also create a knowledge basis on demographic change and sustainable urban transport


Dissemination and communication

Best practice collection and disseminationstudy tour catalogue, good

practice implementation guide, brochures, internet and events

Dialogue and interactivity between internal and external stakeholders

Innovative elements (e.g. public debate, ambassador)

Involvement of senior citizens (participatory activities crucial)

Kerstin Langer


AENEAS – aiming at visible impact

Responding to users’ needs with concrete action (example to others)

Helping cities to find the right answers to challenges

Responding to EU policy aims (energy, transport)

Create awareness for the (future) dimension of the challenge

Bring together right people from across Europe

becoming “THE” European project on older people and sustainable mobility


Local activities in the cities

Donostia – San Sebastián Very compact city 180,000 inhabitants Hilly topography – lifts and

escalators are part of the public transport system

Promotion of walking & cycling since more than 10 years

Participation in the EC’s CIVITAS+ programme



Donostia – San Sebastián: Local Activities Promote walking among older people

Improve pedestrian conditions by eliminating obstacles and dangerous elements

Workshops and walking campaign reaching 2,000 people

New lifts and escalators Adapting public transport services for older

people Smaller vehicles, more flexibility Training for bus drivers Workshops to promote public transport among the

elderly + information campaign Older people and road safety

Training programme for older people Detect black spots and remove them Monitoring and evaluation system on road accidents of

older people



Kraków Second largest city in Poland 760.000 inhabitants High PT usage Participation in CIVITAS-II EU-

programme



Kraków : Local activities in AENEAS Service staff at important PT transfer points

Assistance when boarding Information and advice

Safer PT for seniors Improved safety in buses and trams Awareness campaign for young persons

Information- and marketing campaign Propaganda for more walking, bicycling and PT usage 10.000 persons 5 workshops with seniors



München (Munich) 1,3 million inhabitants –

310.000 seniors Good standard in PT Team for mobility management (3 persons) MVG (PT) and Green City

(environmental organisation) as further partner



München: Local activities in AENEAS Mobility management and direkt marketing

Multimodal – incl. carsharing, walking and cycling 5.000 persons will be contacted, 1.000 persons will be

more involved in direct marketing

Elektronic medias and Travel information Internet cannot replace personal advice but can limit it Training for older people – use of Internet for Travel

planning, Ticket vending machines, mobility offers with high extent of automisation: public bicycles, carsharing

Ca. 250 persons,

Mobility training for older peple Training programme with theory as well as practical

applications PT, walking and cycling Traffic safety and animation how to use it



Odense 3rd City in Denmark (190,000

inhabitants) Capital of Funen Island High share of cycling Policy for the Life of Senior Citizens

(2007) New Vision for Public Health (2007) Participation in the CIVITAS-II

programme


Local Activities in the cities

Odense: Local Activities in AENEAS Walking campaign for 5,000 people

Encourage older people to walk instead of using cars Foster public health Walk-/ Runabout arrangement for 2x2,500 people

Mobility in urban area Promotion of walking as a serious mode Walking routes in the city centre

Guided cycling tours for the elderly Promote cycling among older people Guided tours incl. training elements



Salzburg 150.000 inhabitants – third city in

Austria Austrian „Cycling capital“ and

well developed PT (trolley bus, S-Bahn)

Two local partners: Stadtbus and ZGB

Activities related to mobility for seniors since 2004



Salzburg: Local Activities in AENEAS Mobility management for seniors

Marketing, Information and communication campaign

Mobility Days Ca 10.000 persons should be approached

Training for passengers and bus drivers Make it possible for older people to use PT

according to their needs Seniors: small groups, ca 8 activities per year Bus drivers: Awareness of needs for older

passengers „Salzburg erfahren“ – „Experience

Salzburg“ Brochure with the most important sights,

anecdotes etc. Along the main bus lines Heavy involvement of older people when going

through measures Edition ca. 5.000


AENEAS – aiming at visible impact

Responding to users’ needs with concrete action (example to others)

Helping cities to find the right answers to challenges

Responding to EU policy aims (energy, transport)

Create awareness for the (future) dimension of the challenge

Bring together right people from across Europe

becoming “THE” European project on older people and sustainable mobility


How can I be part of AENEAS?

Create a European network of cities and organizations

Focused training workshops for practical use National and regional activities Supervision and Good-Practice Newsletter and Internet


AENEAS

Thank you for your attention!

www.aeneas-project.eu

project leader: [email protected]

ambassador: [email protected]

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