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The 2013 Conference Program Issue for the AEP Signature Event Conference.
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TONY PACE: SHOWCASINGMONDAY EVENING JUNE 17

GERRYMcCAMBRIDGE

BRUCE IN THE U.S.A.

FINISHENDERSON

SOLO CIRCUS

7 BRIDGESZEIDWIG

THE BRONX WANDERERS

THE ULTIMATE PERFORMER. A writer, performer,corporate emcee and producer, Tony is a pre-ferred headliner in Las Vegas, Atlantic City andaround the world. A three octave plus vocal rangecombined with 30 years of stage time is the rea-son that he continues to inspire amazement.

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FOCUS3DHere is a show you can buyright now involving 3D-Map-ping. These young guysspent the last year develop-ing an event on the cuttingedge of technology. Dive inand amaze your audiences.

The future is now.................................................14

BB & LUCILLEIf there ever was a legend inthe entertainment industry,this man has to be at the topof the list. You will never meeta more personable and car-ing artist or one that is more

talented. Come on in and visit with the man whomade the blues.............................................................8

CONTENTS:

14

WELCOME.................................................................................................................4AEP CONFERENCE SCHEDULE 2013...............................................................6EXHIBIT LAYOUT, STAFF AND AEP BOARD....................................................72013 MASTER SHOWCASE SCHEDULE.........................................................11SHOWCASING ACTS/ CARNIVAL MONDAY AFTERNOON.......................22SHOWCASING ACTS/ CARNIVAL MONDAY EVENING...............................23SHOWCASING ACTS/ AEP SHOWCASE TUESDAY AFTERNOON........24SHOWCASING ACTS/ AEP SIGNATURE SHOWCASE................................25

Print and Digital Online Edition © 2013, Cameo Publishing Group - All Rights ReservedEditorial and Subscriptions: (800) 728-2950

Advertising and Artist/Agency Relations: (803) 712-1429Main Office: 15420 Newberry Rd/., Blair SC 29015 • (803) 712-6903

Fax: (803) 712-6903 • On The Web www.americanentertainmentmagazine.com

AMERICAN ENTERTAINMENT MAGAZINE IS THE OFFICIAL PUBLICATION OF AEP WORLDWIDEPRIVACY NOTICE: AEM does not sell, barter or trade information on our subscribers to any outside sources.

2, AMERICAN ENTERTAINMENT MAgAzINE, 2013 AEP CONFERENCE ISSUE www.americanentertainmentmagazine.com

TONY PACETony was one of the most re-quested acts by the show-case committee. A preferredact in Vegas and Atlantic City,he is a writer, performer,emcee and producer withtruly amazing talent............12

A MAN CALLED ANT

If you haven’t met AnthonyGibson, he is one of themost interesting people youcould come in contact with.He’s funny, smart and tal-ented..............................18

3D MAPPINGAn incredible lesson in inno-vative programming for yourclients and the next wave forthis industry led by two rec-ognized experts, GregChristy and David Corwin.............................................26

ENHANCE YOUR BUYING EXPERIENCE. MEET & GREETS WITHARTISTS AND AGENCIES FOLLOW EACH SHOWCASE.

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WELCOME

4, AMERICAN ENTERTAINMENT MAgAzINE, 2013 AEP CONFERENCE ISSUE www.americanentertainmentmagazine.com

If this is your first time at AEP, let me be the first to welcome you. If you are returning, as most of you are, welcome back.

You will find AEP to be completely different from almost any other organization you are associated with probably because we are asomewhat elite group of buyers, agents and artists from all different sectors of the entertainment industry, striving to find a way to worktogether. We understand that while different parts of the industry are unique in the way they do business, there are a lot of things wecan share and learn from each other that will make us more than passing stars in a huge galaxy and a lot of us are learning more cre-ative ways to do business as a result.

Perhaps one of the greatest benefits is that members really enjoy doing business with other members. We meet at this conference andwe learn about each other and when we are looking for a magic act in Cincinnati and we are in Orlando, we can throw it out in an emailto the membership and help is on the way. This happens over and over and over again. Just ask Troy Pederson from Disney, AndreaMichaels from Extraordinary Events, Mark Felix from Drury Design Dynamics, Sam Trego from Imagination Entertainment and others.

The way we are positioned, we may never be the “big dog” in entertainment’s back yard but we do want to be the dog that everyonewants to pet because he/she is kind and accommodating.

This organization represents huge buying power from some of the best facilities and companies in the world. Not only will you find cor-porate producers, buyers from independent companies, special events, casinos and theme parks, but performing arts venues, collegesand specialty buyers as well. In our first two years we introduced some great new talent that found their way to corporate gigs, cruiselines, theme parks, colleges and other venues. We gave you new things to consider and re-introduced you to some old friends youprobably hadn’t thought about for a while.

This year, we have not only teamed up with Carnival Cruise Lines and George Lopez’s Punchliner Comedy Clubs to showcase somecutting edge talent, but we are going to give you more social time plus cutting edge technology that will wow your audiences and yourclients.

On behalf of the staff at AEP and American Entertainment Magazine, as well as our prestigious National Advisory Board, thanks forbeing part of this conference and an organization whose sole purpose is to help make your business great.

Kindest regards,

W.C. Kirby, Jr.Publisher, American Entertainment MagazineCampus Activities Magazine®Partner, AEP Worldwide

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6, AMERICAN ENTERTAINMENT MAgAzINE, 2013 AEP CONFERENCE ISSUE www.americanentertainmentmagazine.com

SUNDAY, JUNE 16, 2013

2:00 PM - 4:00 PM AEP Advisory Board Meeting …. Newport Room

5:00 PM – 7:00 PM AEP's Social Gathering (New Member Welcome) …………......… Silverado Lounge

7:00 PM - Until Special Complimentary Show Tickets MJ LIVE … A Michael Jackson Tribute - 8:30 pm at the Rio. The #1 Michael Jackson Tribute in the World! Contact Jeff Yackel [email protected] for free tickets.

MONDAY, JUNE 17, 2013

8:00 AM - 6:00 PM Conference Registration Conference Registration Desk

9:00 AM - 9:30 AM AEP's Coffee Talk & Vendor Market PlaceGrand Ballroom A

9:30 AM - 9:45 AM Conference Welcoming & Opening Remarks  Grand Ballroom A Andrea Michaels, President, Extraordinary Events & AEP Chairperson

9:45 AM - 11:00 AM New Technologies That Enhance Entertainment Grand Ballroom A

Facilitator: David Corwin, Creative Director and Visual Media Producer, Founder & CEO, Megavision Arts, Santa Monica, CA

Panelists: Greg Christy, Co- Founder and CEO, Brite Ideas, Inc., Foothill Ranch, CA Jonathan Archer, FOCUS3D, (Metropolis Productions, Orlando, FL)Hilton Ferris, FOCUS3D, (Metropolis Productions, Orlando, FL) Dorene Collier, President, Event Show Productions, Tampa, FL

11:00 AM -12:30 PM Vendor Market Place/Deal Making Grand Ballroom A

12:30 PM – 1:25 PM Delegate Networking LunchGrand Ballroom A

1:25 PM - 1:45 PM Speaker Showcase: Carey LohrenzGrand Ballroom A Sponsored by See Agency

1:45 PM - 2:00 PM Break

2:00 PM - 5:00 PM Showcase A Sponsored By Carnival Cruise Linesand The George Lopez Punchliner Comedy Clubs The Showroom (Casino level) followed by Artist “Meet & Greet”

5:00 PM - 5:15 PM Break

5:15 PM - 6:15 PM Letting Leaders Lead and Building the Best Team in the Instant Age Grand Ballroom A

Facilitator: Doug Hall, Principal, TalentPlus Entertainment LLC (AEP Vice Chair) Panelists: Steve Bailey, Executive Director/CEO, The GRAND, Wilmington, DE

Carmen Tomassetti, CEO, CTO, Philadelphia, Pa

6:15 PM - 6:45 PM Vendor Market Place/Deal Making /CocktailsGrand Ballroom A

6:45 PM - 7:45 PM Delegates Dinner : Grand Ballroom A

7:45 PM – 8:00 PM Break

8:00 PM -11:30 PM AEP Showcase BSponsored By Carnival Cruise Lines

and The George Lopez Punchliner Comedy Clubs The Showroom (Casino level) followed by Artist “Meet & Greet”

TUESDAY, JUNE 18, 2013

8:00 AM - 5:00 PM Conference Registration Conference Registration Desk

8:30 AM - 9:30 AM AEP's Coffee Talk & Vendor Market Place Grand Ballroom A (with Breakfast Served)

9:30 AM – 9:45 AM AEP Remarks: Grand Ballroom ADoug Hall, Principal, TalentPlus Entertainment, LLC & AEP Vice Chair

9:45 AM - 10:55 AM There’s No Business like “NO” Business Grand Ballroom AFacilitator: Rick Stowe, Partner, EastCoast Entertainment Panelist: Anthony Gibson, Executive Director of Entertainment,

Beau Rivage Resort & Casino Mark Felix, Director, Drury Entertainment Group

10:55 AM - 11:40 AM Vendor Market Place/ Deal Making Grand Ballroom A

11:40 AM -12:00 Noon AEP Speaker Showcase: Bryon ReeseGrand Ballroom A Sponsored by See Agency

12:00 Noon - 12:45 PM Delegates Networking Lunch Grand Ballroom A

12:45 PM – 1:00 PM Break

1:00 PM - 4:30 PM AEP Showcase C followed by Artist “Meet & Greet” The Showroom (Casino level)

4:30 PM - 4:45 PM Break

4:45 PM - 5:00 PM Conference Report CardGrand Ballroom AAndrea Michaels, President, Extraordinary Events & AEP Chairperson

5:00 PM - 6:00 PM Vendor Market Place/Cocktails Grand Ballroom A

6:00 PM – 7:45 PM Delegates Signature Dinner Grand Ballroom A

7:45 PM – 8:00 PM Break

7:00 PM - 11:00 PM AEP's Showcase D Signature Artist Showcase The Showroom (Casino level)

11:00 PM - 11:05 PM AEP Leadership Closing Remarks/Special Thanks The Showroom (Casino level)

11:05 PM - 11:30 PM Showcasing Artist "Meet & Greet” The Showroom (Casino level)

2013 AEP Conference Schedule

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2013 AEP Exhibit Area / Board

AEP NATIONAL ADVISORY BOARD

• Jackie Knobbe, Senior VP of Comedy Agency For The Performing Arts, Beverly Hills, CA

• Tom Faessel, Assoc. Director of Residence Life & Programming, University of Akron, Akron OH

• Judy Thee, National Entertainment Director The Freeman Company Worldwide, Orlando FL

• Nancy Hays, President Nancy Hays Entertainment, Chicago IL

• Steve Bailey, Executive Director and CEO The grand Opera House & related properties, Wilmington DE

• Robert Hulsmeyer, Senior Partner Empire Force Events, New York NY

• Andrea Michaels ( AEP Chair), President Extraordinary Events, Sherman Oaks CA

• Deborah Smith, Executive DirectorThe Historic Newberry Opera House, Newberry SC

• Douglas Hall, Principal (AEP Vice Chair)Talent-Plus Entertainment LLC, Saint Louis, MO

• Rick Stowe, Managing Partner, EastCoast Entertainment, Atlanta gA

• Anthony gibson, Executive Director of Entertainment Beau Rivage Resort & Casino (MgM), Biloxi MS

• Mark Felix, DirectorDrury Entertainment group, New York, NY

• Sam Trego, President Imagination Entertainment,San Diego, CA (Immediate Past Chair)

AEP WORLDWIDE LLC STAFF

• Leona Plaugh, Executive Director, AEP Partner73 Somerton Place, Columbia SC 29209(803) 782-1947

• W.C. Kirby, Jr., AEP Partner Cameo Publishing groupAmerican Entertainment MagazineCampus Activities Magazine®

15420 Newberry Rd, Blair SC 29015(800) 728-2950

• Ian Kirby, AEP Member/Conference RelationsEditor, American Entertainment Magazineand Campus Activities Magazine®15420 Newberry Rd, Blair SC 29015(803) 312-1551

AEP 2013 CONTRIBUTING SPONSORS:

• Carnival Cruise Lines• George Lopez Punchliner Comedy Clubs• American Entertainment Magazine• EastCoast Entertainment• Bog Higa• Barbara Banta• See Agency (Speaker Showcases)

AEP National Advisory Board & Staff

www.americanentertainmentmagazine.com AMERICAN ENTERTAINMENT MAgAzINE, 2013 AEP CONFERENCE ISSUE, 7

GRAND BALLROOM GENERAL SESSION & EXHIBITION AREAEXHIBITOR BOOTH ASSIGNMENTS:

Booth #1 Diversity Talent AgencyBooth #2-3 GP Entertainment/ Metropolis Mgmt.Booth #4 TalentPlus EntertainmentBooth #5-6 Don Casino ProductionsBooth #7 Craig Neier AssociatesBooth #8 Imagination EntertainmentBooth #9 American Entertainment MagazineBooth#10 Black Box Booking

Booth #11 d’Mo BrassBooth #12 Bodh’aktanBooth #13 Innovative EntertainmentBooth #14 Magnificent EventsBooth #15 Don FriesenBooth #16 Starshine EventsBooth #17 Mark Joseph Creative DevelopmentBooth #18 Midwest Dueling PianosBooth#19 EastCoast EntertainmentBooth #20 Full Circle Entertainment Group

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There aren’t many artists out there who have had a trulyprofound impact on American music. At the top of thatlist is a man from Mississippi who scratched his way

to the top. He is a kind, gentle soul who has endeared him-self to the music world – fans and artists alike.

Riley “B.B.” King is a true legend in his own time. With oversixty years of experience playing on the road, he is one ofthe only remaining members of the original American Bluesmovement. He brought the genre to the mainstream spot-light and opened the way for countless other performerswho have followed in his footsteps and the countless morewho will come. The number of musicians who site B.B. Kingas an inspiration has to be a figure that astounds historians.Today, I had one of the greatest pleasures of my life – thechance to interview the man who largely sang the blues intoour collective consciousness.

The first thing to understand about B.B. King is that he doeswhat he loves and loves what he does. If that wasn’t alreadyevidenced by the fact that he has been playing live musicsince the baby boomers were born, consider the tour sched-ule he keeps. Most major performers book large block toursplayed throughout the course of a few months, and thenthey go on hiatus to relax or record for a few months. NotB.B. King. This man is on the road twelve months a yearwith only breaks of a week or two interspersed throughout. “It is hard, but when you choose to be an entertainer andyou perform the kind of music I do, well, you can’t do it all inone place. This ain’t Broadway, so we carry the music to thepeople. Soon enough you learn that it is just a part of thegig and only a slight drawback for doing what I love.”

The majority of B.B.’s performances are public affairs.B.B. King is an artist that truly transcends race, age, gen-der and politics. Everyone “gets” the blues on some leveland certainly no one is excluded from that. Concerts, fes-tivals and performing arts halls filled with all kinds of peo-ple and ages are standard at any one of B.B.’s shows.

One interesting new area B.B. concentrates on are casi-nos. With Indian casinos popping up all over the country,more and more entertainers are finding them a viablevenue to present their craft. It’s not just a novelty enter-tainer’s ball game anymore.

“People from all walks of life come to the casinos,” B.B.says, “so the casino’s know the more of a draw they haveat their particular establishment, the more folks they can getthrough their doors.” There are certainly few performers whohave the name recognition and draw of B.B. King for anypromotional purpose. “The casino’s are very nice to workgenerally, because the production is top notch and the perksare great. The main reason I’m there is to headline and getpeople in the door so they can do their gaming. Even whenI am not on-stage, the casino gets the benefit of the drawfrom the marquee. They treat us great between shows andall of the staff are generally very nice, courteous and pro-fessional people.”

Besides being one of the great guitar heroes of the twentiethcentury and one hell of a blues singer, B.B. King is also anunbelievably nice and personable guy. This geniality obvi-ously leaks through during his live shows, as B.B. is famousfor banter with the crowds and a truly interactive show. Fanssay they return to B.B.’s shows so often not just to see theman and but because they feel like a part of the show. “I like to bepersonal with the audience. I like to have them be a part of theshow. Some times during the show I talk to the audience. It couldbe about anything. Then sometimes we just chug right along onstage all on our own while the crowd enjoys it. You pick up yourguitar and you play a song, A,B,C,D, Simple as that.”

B.B. enjoys telling stories and is known for his sense of humor andability to make the audience laugh. “We may have a little fun andplay something with some humor in it; it is all a part of the show. Ialways just try and do my show, never anybody else’s. I only doB.B. King and the people who know me, well that’s what they wantto hear.”

www.americanentertainmentmagazine.com AMERICAN ENTERTAINMENT MAgAzINE, 2013 AEP CONFERENCE ISSUE, 9

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It takes quite a level of notoriety to be considered ahousehold name, especially in our celebrity-centricsociety. How impressive is it then, when you havea performer who is so indelibly ingrained in our cul-ture that even his instrument is almost as famousas he is? Such is the renown of B.B. King. Lucille,a Gibson ES-335, is his ever-beloved guitar and hasbeen with B.B. for longer than most can remember.There probably isn’t a person who hasn’t heard ofthe infamous guitar and wondered for just a mo-ment about the story and significance behind thisinstrumental icon. Well dear readers, we have theexclusive story, uncut and unedited from the mouthof the man himself.

“I used to play quite a bit over in Arkansas when Ilived in Memphis,” he says. “I was a disc jockey atthe time, so we would play any place we could, aslong as it was within 2-300 miles so I could get backon the radio the next day. One little place we playedwas in a little town named Twist, Arkansas. It usedto get quite cold during the winter months in oldTwist. They used to take something like a large pail,a pitcher or a round garbage pail that would holdsay, ten or fifteen gallons of fuel. They would onlytake oh, maybe five or six gallons of fuel and put itin this container and light it and let it burn for heat.They placed it in the middle of the dance floor andthe people in the club would dance around this pailto stay warm.

“One night, a couple of fellows started fighting andone knocked the other over on this container of fuel.When they did, it was already burning and it spilledover. It looked like a river of fire. Everyone startedrunning for the front door, including B.B. King.”

B.B. was of the same mind as the crowd until hegot outside and realized something was missing. “I

realized, ‘Damn! I left my guitar!’ The building wasa wooden one and it was burning rapidly. By thetime I got in and out, it was almost completely en-gulfed in flames. I almost lost my life saving my gui-tar, but I got it.

“The morning after, we found out that these twoguys had been fighting over a lady. She worked atthe little nightclub, though I don’t know if she wasthere that night. I never did meet this lady, but Ilearned that her name was Lucille. I named my gui-tar Lucille then and there, to remind me never to doa thing like that again. Through the years I kept call-ing her Lucille and today, she is about as popularas I am.”

So popular, as a matter of fact, that world famous gui-tar maker, Gibson, teamed up with B.B. in 1982 toproduce an exclusive, customized, signature versionof the ES-335 in honor of B.B. and Lucille. Now any-one with the passion to play and money to spare canown a piece of blues history. B.B. says he always car-ries two guitars to his gigs, but the only reason is incase something happens to Lucille (like a brokenstring) while he is on stage. Other than that, B.B. sayshe never got into the rock star-like habit of playing adifferent instrument for every song. “I don’t do it likea lot of guitarists. I guess they are great and they cando it if they want. They carry different guitars for dif-ferent sounds, but I don’t know how to do that, so Ijust have one. And I play that one.”

And play it he does. B.B. King has been recognizedinside the guitarist’s community as one of the greats,even a pioneer in the technique of modern music.Though B.B. never realized it, he even has a specialtechnique of producing vibrato (the rapid raising andlowering of a note in pitch to give it a ‘wavy’ soulfulsound) named after him. The “B-Sting” is legendary

in that it is produced purely at the wrist instead ofwith a “whammy” bar connected to the body of theguitar, a simpler technique widely employed in alltypes of modern music. “(Laughs) I wasn’t evenaware of such a thing. I see a lot of guitarists touchthat lever and make it go wild. I do it all with myhand, I don’t know anything about the other style.”Modest as he is, this is an incredibly difficult tech-nique to master in real life. “I don’t know any otherway to play,” he says.

Some of B.B.’s most commercial successes haveresulted in partnerships with other performers, muchlike Carlos Santana’s unbelievable success withvarious artists like Rob Thomas and Everlast on Su-pernatural. “I wish I could do something with Carlos.He is a good friend and one of the great, great mu-sicians. We have never talked about it, so I haveno idea whether that could happen or not, but Iwould like it very much.” The most recent and mem-orable example of this is 2000’s Riding With TheKing, an album he recorded with British blues leg-end Eric Clapton. “I enjoy doing projects with otherpeople, especially Eric. But I would like for peopleto like me for what I do though and not have to de-pend on me working with other people just to listento my music. I would like very much for people tothink of me as B.B. King and my music. I don’t wantto have to get with someone else just to sell somerecords.”

We wish B.B. continued luck in the future and lookforward to seeing more music from this legendaryand prolific artist.

BOOK IT! For more information on B.B. King,contact Barry Jeffrey with WME at (615) 963-3000.

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SHOWCASE A (Sponsored by Carnival &Punchliner Comedy Clubs)2:00- 4:30 PM • JUNE 17, 2013The MarkThe CubeJustin FlomAcrobaziaKazualMidwest Dueling Pianos

SHOWCASE B (Sponsored by Carnival &Punchliner Comedy Clubs)8 PM- 11:30 PM • JUNE 17, 2013SpankyRed Hot BandTony PaceXclusiveKyshona ArmstrongFatPocketAdam KairoThe Maxx

SHOWCASE C 2:00-4:00 PM • JUNE 18, 2013D’mo Brass- The Distinguished Men of BrassThe Edward TwinsSean WatsonJody FullerDon FriesenSavannah Jack

SHOWCASE D 8 PM- 11:30 PM • JUNE 18, 2013Chad ChesmarkDarrell JoyceBodh’akanSmitten BluThe Morgan Leigh BandHome FreeToo White Crew

SPEAKER SHOWCASES:

MONDAY, JUNE 17,11:40AMCarey LohrenzCarey Lohrenz's timely message aboutHigh Performing Teams and developinga Culture of Learning is based on the

best-practices of high reliability organizations. The processesof Planning, Briefing, Debriefing and Adjusting help busi-nesses manage risk.

TUESDAY, JUNE 18,1:25PMByron ReeseByron shares his childhood dreams andvision for solving many of our worstglobal issues, and challenges us to con-

sider the excuses we conjure to explain why others areachieving what we aren't.

Speaker Showcases are Sponsored BySee Agency, Christa Haberstock,

(310) 903 1971.

www.americanentertainmentmagazine.com AMERICAN ENTERTAINMENT MAgAzINE, 2013 AEP CONFERENCE ISSUE, 11

2013 AEP SHOWCASE SCHEDULE

www.iesroster.weebly.com Click on SWAY

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There are a lot of “such and suchof 1000 voices” floating aroundout there – some are great im-

pressionists and some are not, but al-most all of them are fairly onedimensional. They have their set“piece” they perform, which is gener-ally rehearsed and fine-tuned with lit-tle room for custom requests.

Tony Pace brings more than just agreat voice to the table. He can do im-pressions, but he is also an accom-plished writer, comedian, musician,emcee, speaker and even productionspecialist in his own right. He’s spentnearly his entire life in the theater, andnow he spends the majority of histime giving custom performances for

corporations, casinos, cruise linesand the like.

“The first thing I say at the beginning ofevery show,” Tony says, “is that the ob-ject of the evening is to have fun. I’m notup there to display my skills and strokemy ego, I’m there to make sure everyonehas a good time and even more impor-tantly that the person who hired me ac-complishes the goals they set out towhen planning the event.”

Tony has long experience in front ofaudiences (catching the acting bug inan 8th grade production of Oliver), andhas mastered the ability to go with theflow and make adjustments to hisshow as necessary. “I read the audi-

ence and every show is mostly improv.I get an idea ahead of time of whatmakes up the audience, their age, de-mographics, what they are looking forand tailor the show for that specificevening. One night I might have an au-dience who wants to more passively sitback, listen and enjoy their evening.For that group I might do somethingmore low key or laid back. If it’s moreof a party atmosphere, then we’ll kickthings up with high energy numbersthat get the audience up and dancing.”

Tony says above all one common de-nominator remains in every performance.“There has to be laughter,” he says.“Laughter and involvement from the au-dience. I like that one on one attachment

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www.americanentertainmentmagazine.com AMERICAN ENTERTAINMENT MAgAzINE, 2013 AEP CONFERENCE ISSUE, 13

and interaction with the audience as awhole. That is the fun part for me.”

So, the basic Tony Pace can come inand sing with a band, hits from nearlyany era. Peel back the second layer andyou find a genuinely talented comic im-pressionist. “There are nights that im-personations are the feature of theevent, and we work with using the rightcharacters and line up for the audienceand can even custom script inside thosecharacters where appropriate.”

The third level of Tony Pace show iswhere his true adaptive stripes comeinto play. “My favorite thing to do is allof it,” he laughs. “I get to do a mix ofsongs, impersonations, original charac-

ters, stand-up comedy and parodies.When an audience sees me doing onething and then moving quickly to an-other and then another, it really seemsto keep them on their toes, guessing andpleasantly surprised.”

When we say Tony has been in “the in-dustry” for a long time, that’s not only re-ferring to him performing. He hasspecialized knowledge that many per-formers can seem frustratingly obliviousof, making him a true gem to the corpo-rate meeting or event planner whoneeds someone who understands anevent soup to nuts, not simply their per-sonal role in it. “I have been in this busi-ness since 1974 and have had theopportunity and the honor to do every-

thing from the back end with set designand directing, sound and lighting, to thefront of the stage performing. Becauseof that fact I am privy to an understand-ing that a lot of people don’t get and I amvery lucky for that. Not only on an audi-ence-relations basis, but in relating toagents, producers, planners and stagedirectors. I think I can offer somethingthat many people who only see throughone scope can not.”

See Tony Pace through your own scopeat SHOWCASE B, JUNE 17 at this year’sAEP’s Signature Event! For more infor-mation on booking Tony, call Craig NeierAssociates at (973) 227-8787 [email protected]

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Story By Ian Kirby

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www.americanentertainmentmagazine.com AMERICAN ENTERTAINMENT MAgAzINE, 2013 AEP CONFERENCE ISSUE, 15

In honor of one of the most exciting feature ses-sions at this years AEP Signature Event, “Cut-ting Edge Technology...You Can Book,” AEM is

proud to present a prime example of new technologybeing utilized to transform an entertainment eventinto something new, exciting and innovative. 3Dmapping and projection has become all the rage,and FOCUS3D (pronounced “focused”) is a great in-tegration of 3D mapping combined with a high en-ergy music performance.

Just to give a brief understanding of 3D mapping forthose who don’t know, the process involves using aprojection on a set or stage piece, which is often threedimensions itself (instead of a flat screen), by scanningand “mapping” custom video and imagery that whenprojected, wraps around the surface it’s aimed at likea skin. It can completely transform an entire room orenvironment, or it can be used on a stage, as withFOCUS3D. For a much more detailed discussion of3D mapping, check out our story with industry expertselsewhere in this issue.

FOCUS3D is the brainchild of Jonathan Archer and DJHilton Farris, a duo which forms a successful drum-mer/DJ combo called Side Project that has alreadyseen great success in the corporate and specialevents markets as a standalone show. What takesthings up a notch and adds an entirely new level ofdepth (literally) is the addition of a special 3D mappedstage set that is projected on with dazzling imagerythroughout their high energy show.

Jonathan explains why Side Project has been so suc-cessful and how the concept and inspiration behindFOCUS3D came about.

“The regular version of our show is something thathas been incredibly successful, especially for the spe-cial events market and the reason for that is that weadapt each show to play to that audience. The showoffers the song selection and easy transitions of a DJ,but having a drummer there makes the experience feelmuch more like watching a live band. The percussiveacoustics and general frenetic energy of a live drum-mer have that effect.”

The show is completely open format. “Our focus ismostly high energy dance music, numbers designedto get people up and having fun. The show being openformat means we can literally go from an a cappellapart from a Beastie Boys song overlaid with an Aero-smith track and then transition into a Top 40 recordthat is on the air right now, into a remix of a MichaelJackson song.”

So, Side Project provides the basic ingredients forthe show, and 3D mapping takes it to another level.“We wanted to incorporate the high end element of3D mapping,” Jonathan says. “I noticed a nichethat was open, as I was not aware of anyone elsedoing a prepackaged show that was entertainmentbased, which also included 3D mapping. Of coursethere are many applications of 3D mapping beingput in place at events across the globe, but many

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of them are meant more as environ-mental or informative pieces, and ad-ditionally are very often custompieces that are only used once.”

FOCUS3D was designed to be some-thing that could blow the audience awaywith the “wow” factor of live music and3D mapping, but still come in at aroundthe same sort of price tag a party bandmight cost. “The goal was to be able towalk into any venue, be able to set up,perform, break down and be out in a sin-gle day. From the beginning we knew ithad to be engineered with that in mind.We scaled our full set piece into twocases that are perfect for shipping.”

If you take a look at the photos hereand check out http://bit.ly/focus3d youcan see that despite its small size foreasy travel, this show fills up a stagewith its presence with a set piece thatis 12 feet tall and 8 feet wide. Thedepth can appear to be infinite withthe right images mapped in.

Despite any bells and whistles orfancy technology, 3D images andflashing lights themselves do not ashow make. It’s a good thing thatthe strength of the material andpower of the performance of SideProject is so great. “The style ofmusic that we use works for any de-mographic, so what we wanted to dowas augment that with the 3D map-ping, but above all not forget whatour sights are set on. We want to getthe audience up on their feet andhaving a good time and dazzling vi-suals alone won’t cut it. This is nota passive show where you just sitdown and watch, its for people todance and have fun.”

Now don’t think that just becausethis outfit is set up to go in and outin turnkey fashion doesn't meanthey can’t or don’t want to take onlarger scale or custom projects fortheir clients. They can and will.“When we have clients who want to

be more involved, they can be. Wehave certain clients who we are de-veloping custom pieces for in theshow, which really helps to drivehome the message of their confer-ence, venue or event. Logo place-ments inside of the set are standard;we already do that on a regularbasis, but there are other options forproduct launches, VIP reveals andmany other exciting possibilities forus to explore and work with more inthe future.

Be sure not to miss Jonathan sittingin on our esteemed panel at thisyear’s AEP conference, where he’llbe discussing in depth the conceptsbehind this show with other industryexperts on the technology.

For more information on bringingFOCUS3D to your next event, con-tact Lisa Compton at MetropolisProductions at 407-541-0553 [email protected]

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In the past, this publication has been geared edito-rially toward stories nearly all featuring talent, butas the Association of Entertainment Professionals

has developed, so too has American EntertainmentMagazine begun to evolve. We feel that buyers will

still be looking for specific options for great talent, butwe also now realize there is a ton to learn from their ex-

perienced peers.

One of the most experienced and colorful members of the National Ad-visory Board of AEP is Anthony Gibson, Entertainment Director for Beau Ri-vage Resort & Casino in Biloxi, Mississippi and the Gold Strike Casino inTunica. “Ant” as he’s known, sits down to tell us all about what he does,how he does it and a little bit about how he got here.

Starting out on the East Coast of Canada in Nova Scotia in 1970 as a vocal-ist, his band Killer Egg was opening in arenas for the likes of Canadian Roy-alty such as The Guess Who and Steppenwolf. He arrived in Los Angelesin 1972 with a 10 piece horn band called Hi Octane, which became the houseband for a year or so at Filthy McNasty's, now known as the Viper Room.

He moved from Los Angeles to Las Vegas permanently in 1979. “I held res-idence in both cities from 1977. I went through many groups over the next20 years, The Buck Ram Platters, Leon Hughes Coasters, and George Holmes

Anthony Gibson MovedSeemlessly from

Performer To Buyer!

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Ink Spots. I became President of an IndependentRecord Company, SharPei Records in 1992 andI still own this company to this day. I producedand released a CD in 1993 under the title of ‘TheComplete Anthony T. Gibson’ with About TimeRecords with distribution through BMG UK.”

I

n 1996 he joined the MIRAGEfamily (Steve Wynn) at theGolden Nugget in downtownLas Vegas as a Stage tech. “Iswitched from the front of thestage to the back of stage.Both were very exciting…In1998 I moved to Mississippiwith MIRAGE to open theBeau Rivage Resort & Casino(Steve Wynn was building theBeau Rivage and The Bellagioat the same time).”

Now Anthony is in charge ofall entertainment events at thetwo properties, Beau Rivagefeaturing a 1500 seat theaterand 780 seats at the theater atGold Strike in Tunica. “It’s in-teresting, because of the dif-ference in theater size (and tosome extent the demograph-ics), I often have to subsidizethe buying at Gold Strike withwhat I do at Beau Rivage. Be-cause there are 1500 seatsthere, we can set ticket pricesfor certain acts at a rate thatdoesn’t cost us money. Buthaving only 780 seats in Tu-nica means certain acts’prices divided among thatmany seats results in a ticketprice we can’t push.”

Ant says this is made up forto some extent by the factthat he has the buyingpower of two properties in-stead of just one. “When it

comes to routing, or negotiating an ideal ratefor my company, having both properties in arelatively close proximity to each other is ablessing. Not all of the acts I book in eitherproperty will work for both, but there isenough crossover to be helpful.”

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He says more than anything though, when it comesto buying talent, it’s all about the relationships.“Having solid relationships with agents built overthe years is the number one reason I am able to domy job well. They know when to call me with an actthat is coming through, and I know when there is aspecific act I want they will treat me fairly and giveme the best deal possible. This is one aspect thatthe Association of Entertainment Professionals has

offered, a chance to rub elbows and get face to facecontact with not only agents offering great talent,but other buyers like me and build new relation-ships. It’s been very interesting to meet buyers fromother markets, and just having the college demo-graphic involved has opened my eyes to new pos-sibilities. It gives me a chance to get out ofMississippi and see what’s going on in the widerworld of entertainment. I usually only travel aboutonce a year, and it’s for a week in Vegas around theAEP conference.”

Anthony has been a faithful member of AEP, and avaluable member of its National Advisory Board.One of his favorite aspects of the conference is theopportunity to see new talent along with forgottenfavorites in the showcases. “That is a great oppor-tunity in my mind. I get so many submissions towatch this video or listen to that track, and honestly,none of it affects my decisions on what to buy allthat much. I need to see and feel them live for my-

self to get a true sense of their talent and potential.Having an organization that can line up a coupledozen acts in a couple of days in multiple genresand price ranges is ideal, for talent buyers, it’s likebeing a kid in a candy shop.”

Come meet Anthony and other influential buyerslike him at AEP! For more information on visitingone of Anthony’s properties, check outwww.beaurivage.com and www.goldstrikemississippi.com

“Having solid relationships with agents built over the yearsis the number one reason I am able to do my job well.

WITH USHER

WITH FLEETWOOD MAC

WITH THE JACKSONS

WITH RINGO

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SHOWCASES: Monday Afternoon

THE MARK: THE MARK, is a show-stopper with re-spect to talent, stage presence and nonstop energy. Ledby the phenomenal Mark Jones, THE MARK takes dancebands to a new level. Showmanship is his trademark.Often compared to Prince, this man can sing, dance, playbass, and engage an audience.FULL CIRCLE ENT GROUP, 714-272-4900

THE CUBE/ACROBAZIA: A stunning physicalart form that combines strength, balance, and dexterityas together they achieve symmetry in motion. Numeroushand balancing movements that seem to defy gravity.The sheer strength, agility, and fluidity of this act will trans-fix your audience.IMAGINATION ENTERTAINMENT, 619-733-1461

NOT NECESSARILY THE ORDER OF PERFORMANCES

KAZUAL: The Harmonious styles of their eclectic mixof 'Old School' R&B, Hip-Hop, Pop-Rock along with theirchoreographed dances and dubstep moves will have youdancing in your seat and singing along! They’ve been seenon “America's Got Talent,” "Next Superstars of Tomorrow","Showtime at The Apollo" and more.GP ENTERTAINMENT, 315-859-1745

JUSTIN FLOM: Justin Flom brings a unique pres-ence to the stage with comedy and a touch of magic. Hewas voted the People's Choice at the International MagicFestival 2007 in Malaysia. With break-dancing animals, in-timate miracles and hilarious recreations of hit songs, hecontinues to break new ground .DON CASINO PRODUCTIONS, 305-931-7552x8

MIDWEST DUELING PIANOS: The MidwestDueling Pianos show will provide high-end entertainment for youraudience that will thoroughly engage and entertain your audi-ence, while making you the star of the show. The one-of-a-kindentertainment experience that is Midwest Dueling Pianos willhave your audience singing, cheering, dancing, and laughing sohard they'll be doubled over gasping for breath.midwestduelingpianos.com, 248 -726 -2327

22, AMERICAN ENTERTAINMENT MAgAzINE, 2013 AEP CONFERENCE ISSUE www.americanentertainmentmagazine.com

SHOWCASES PRODUCED BY

A SPECIAL THANKS TO:

CARNIVAL CRUISE LINES ANDGEORGE LOPEZ’S PUNCHLINER COMEDY CLUBSFOR SPONSORING MONDAY’S SHOWCASES.

MEET WITH BUYERS AND ACTS AND AGENCIES AT THE “MEET & GREET” AFTER THE SHOW

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SHOWCASES: Monday Evening

FAT POCKET: FatPocket produces grooves thatmove your feet and change your world. Donning sun-glasses at night, suits that would make Sinatra jealousand moves that cannot be touched, this crew is full of per-sonality and is as fun as the funk they produce. With a setlist ranging from Michael Jackson to Herbie Hancock,Prince to Chicago and Rick James to James Brown, Fat-Pocket has something for everyone.TALENTPLUS, 314-599-0159

NOT NECESSARILY THE ORDER OF PERFORMANCES

XCLUSIVE: His interest in dance began at the age of13. After about four years of practice, he perfected his ownfreestyle moves and he began to perform and battle at com-petitions which built his confidence. The response from thecrowd was incredible.You can find Xclusive entertainingthousands as a performer for Minor League Baseball .GP ENTERTAINMENT, 315-859-1745

ADAM KARIO: If you are looking for something withbroad appeal, this is it. Adam Kario’s family-friendly showis full of high impact juggling and hilarious comedy that issure to keep audiences laughing and entertained. Specifi-cally developed to amaze the audience and be funny with-out being offensive.DON CASINO PRODUCTIONS, 305-931-7552x8

THE MAXX: For over twenty years, The Maxx hascontinued this tradition by performing the music of theiryouth along with classic oldies and today’s pop music.Their energetic choreography and eclectic sound keepsthem traveling the world entertaining countless weddings,conventions, and major corporate events; including BillGates and Microsoft. EASTCOAST ENTERTAINMENT, 404-351-0955

TONY PACE: Tony brings hilarious musical comedyskills, dead on impressions, crazy characters, an amazingendless supply of explosive raw energy and one of themost incredible voice to every stage. He's live, electrifyingand hailed The Ultimate Performer and trademarked: TheMan with the Voice who just happens to be funny.CRAIG NEIER ASSOCIATES, 908-642-8991

RED HOT BAND: As a fixture in the LA musicscene, with their clever arrangements and stylized chore-ography, The Red Hot Band has been raising the roof withthe most current Top 40 Hits and sizzling Latin music,making them LA’s hottest fusion band! The trio combinesFlamenco Guitar, with keys and upright base. A quartetwith percussion can also be performed.INNOVATIVE ENTERTAINMENT, 619-606-6062

SPANKY: Spanky invented a new way of performingstand-up comedy that can only be described as Photo-shop Live! Rather than just looking at one performer,SPANKY uses modern technology to present a hilariouscast of thousands, from super heroes to movie stars tofamous works of art. SPANKY Man of 1,000 Bodies!:Something revolutionary, something side-splitting, GP ENTERTAINMENT, 315-859-1745

www.americanentertainmentmagazine.com AMERICAN ENTERTAINMENT MAgAzINE, 2013 AEP CONFERENCE ISSUE, 23

KYSHONA ARMSTRONG: Her soulful, honestvoice along with her percussive guitar style will take a fanfrom a neo soul groove to thought provoking folk ballad.Kyshona has been compared to Tracy Chapman, DianaKrall and Dionne Ferris. Remaining completely humble,Kyshona prays that she can be as blessed as thesewomen and their music careers.DIVERSITY TALENT AGENCY , 770-210-5579

SHOWCASES PRODUCED BY

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SHOWCASES: Tuesday Afternoon

DON FRIESEN: Smart & savvy highly-caffeinatedcomedy. If you missed Don's hilarious Showtime one-hourSpecial, "Ask Your Mom," you've got to catch him Live! En-gaging, clever, relatable, and just flat-out funny, Don cap-tures the irony of parenting, marriage and everydayabsurdities through characters, satire, and some of the bestwritten routines around. [email protected], 818-681-2856

SAVANNAH JACK: From playing honky-tonkson lower Broadway in Nashville, to opening arenadates for John Fogerty, Vince Gill, and the leg-endary Kenny Rogers, Savannah Jack has honedtheir skills as outstanding live entertainers who cap-tivate audiences from the very first note.DON CASINO PRODUCTIONS, 305-931-7552x8

d’MO BRASS: The Distinguished Men of Brass aresure fire crowd pleasers! A hip, energetic, one-of-a-kindbrass band with a unique blend of music, dance, and cho-reography. Combining high caliber musicianship and out-standing showmanship, they captivate and thrill all withinsight or sound. Guaranteed to put on an amazing [email protected], 813-364-2181

NOT NECESSARILY THE ORDER OF PERFORMANCES

SEAN WATSON: Sean has won great acclaim at ven-ues such as the Las Vegas Hilton, MGM Grand Casino,Mandalay Bay (House of Blues), the renowned “Carnival”in Brazil. With over 20 years magical experience in practi-cally every type of venue, Sean has perfected his skills asa magician, but moreover as an “entertainer.” STARSHINE EVENTS, 540-585-4292

THE EDWARDS TWINS: Eddie Edwards will per-form as Barbra Striesand singing The Way We Were andthen joined by twin brother Anthony Edwards as Andrea Bo-celli singing Together with Barbra. Eddie will leave to changeinto his next Character while Anthony will perform as RodStewart, Tina Turner, Ray Charles,... 2 brothers/ 100 stars.BLACK BOX BOOKING, 561-906-0430

24, AMERICAN ENTERTAINMENT MAgAzINE, 2013 AEP CONFERENCE ISSUE www.americanentertainmentmagazine.com

DON’T MISS OUT ON THE MEET & GREETFOLLOWING EACH SHOWCASE!

Meet The Acts And Their Agents.Talk About Future Business.

JODY FULLER: Jody Fuller is a comic, speaker andsoldier currently holding the rank of Captain in the NationalGuard. He has completed three tours of duty in Iraq and isa lifetime stutterer. Jody travels the globe speaking to orentertaining a wide variety of groups ranging from the Boysand Girls Club of America to entertaining our troops.TALENTPLUS ENTERTAINMENT, 314-421-9400 X112

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SHOWCASES: Tuesday Evening

BODH’ATKAN: Armed with a style infused withceltic, punk, polka, Irish traditional, Breton, Mar-itime and obviously Quebecois influences, theirrecorded material is rock-solid, but it’s on stage thatBodh’aktan truly takes no prisoners, lifting spiritsand glasses to the gods of fun! [email protected], 514-597-0636

MORGAN LEIGH BAND: They are a Pop/Countryband led by singer/songwriter Morgan Leigh. Leigh hasbeen awarded titles such as: Top Ten Best Female Vocalist(IPOP), Best Female Singer (Star Rep.), Artist to Watch 2013,and Runner Up Teen Star of the Year (Las Vegas). In 2011,she released an EP, with Grammy nominated superstar,Jamie Neal, and produced by Rodney Good. FULL CIRCLE ENT GROUP, 714-272-4900

NOT NECESSARILY THE ORDER OF PERFORMANCES

SMITTEN BLU: A dynamic female ensemble celebrat-ing the modern day woman through song and dance.From a full production show to a more intimate cabaretstyle evening, SMITTEN BLU, features some of LA's topfemale vocalists and touring artists. A musical journeyfrom Classics to 60's, Broadway to the Blues/INNOVATIVE ENTERTAINMENT, 619-606-6062

HOME FREE: 5 guys. 5 microphones. One stage. Noinstruments.They're not your bow-tie barbershop quartet.They're a vocal band, which means they do more thansing - they recreate the entire band experience - engagingaudiences in a rich blend of harmonies and vocal percus-sion while entertaining them in good clean fun .DON CASINO PRODUCTIONS, 305-931-7552x8

TOO WHITE CREW: A tribute to the golden era of hiphop, featuring all live music from asix piece band, accompanied bychoreographed “Fly Girl” dancers.It’s a party band – it’s a show – it’sart – it’s madness on stage – allpackaged in an unprecedentedway. The best thing about TooWhite Crew is that it is corporateand festival friendly. It is all the pop-ular songs requested to a DJ butperformed live in a high energy, in-teractive setting. TWC has openedfor countless hip hop and pop leg-ends and is the only band in thepast decade to perform at the Play-boy Mansion.MAGNIFICENT EVENTS815-230-3770 ext. 700

www.americanentertainmentmagazine.com AMERICAN ENTERTAINMENT MAgAzINE, 2013 AEP CONFERENCE ISSUE, 25

CHAD CHESMARK: Chad began studying magic at15. He began performing in his community in order to perfecthis art and tested his skills by competing against other magi-cians in magic competitions -- where he won several interna-tional awards. For the past 10 years he has performed on thelargest and most distinguished cruise ships in the world.DON CASINO PRODUCTIONS, 305-931-7552x8

DARRELL JOYCE: Fast-pace, quick wit, andoriginality are just a few of the tools in comedianDarrell Joyce's arsenal. Few entertainers can blendinto any environment, but this comedian does sowith ease. He can elaborate on almost any subjectincluding situations from everyday life.DON CASINO PRODUCTIONS, 305-931-7552x8

SHOWCASES PRODUCED BY

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Entertainment is an inherently innovativemedium. By its very nature, what has be-come routine, old and stale runs counter tothe goal of an exciting event. For an engag-ing and most importantly memorable eventto take place, we have to get away from “oldhat” and into a pair of hot new “kicks.”

One of the fastest changing and most im-pacting variables on the innovation of enter-tainment has always been the evolution oftechnology. From the dawning of basic un-derstanding of acoustics and amplificationto smoke, lasers, pyrotechnics and wirelesstechnologies each wrung in the ladder hasadded a new and exciting element of thestage to audiences the world over. Thistheme has become a highlight of this year’sAEP Signature Event, which is featuring ansession on “Cutting Edge Technology...That

You Can Book” with expert panelists and in-novators in the world of entertainment.

David Corwin is Founder and Creative Direc-tor of Megavision Arts, a visual media designcollective that designs and produces cre-ative content for projected environments andsite-specific video installations.

Greg Christy is CEO of Brite Ideas Light-ing, an innovative lighting and technicalproduction company offering award-win-ning production specialties for specialevents, conventions, concerts, theatersand other events.

Whether it’s in television, movies or live en-tertainment, “3D” has become a buzzwordagain, and it’s a concept with a lot of vari-ables that both David and Greg see requests

for often. “From my perspective, there is atrend in 3D presentations for meetings,which has perhaps waned some but re-quests are still coming in. As the technologymakes leaps so does demand however. 3Din the traditional sense has seen some recentpopularity, but is fading now because it’ssomewhat cumbersome,” David says.“We’re talking about the 1950’s style ofstereo-optic 3D, where you have to wear theblue and red lensed glasses.”

Stereoscopic 3D depends on being viewedwith both of your eyes, using two slightlymisaligned images with different color wave-lengths to give the illusion of depth. Whilethis technology has evolved into glasses re-sembling sunglasses that are less invasiveto normal vision than the headache causingblue-and-reds, the fact is they can still be ex-

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pensive to use in large numbers, and arecumbersome and annoying for an audience.

Not to worry however, because alongcomes technological innovation to the res-cue. “The other kind of 3D is where sur-veying and then computer mapping anenvironment are used to then project im-ages onto that environment to simulatesomething that is dimensional, and per-haps even may be. A projected 3D imagecould go onto a flat wall that is 2D, or itcould be on a set or stage piece that is 3dimensional, allowing the 3D graphics towrap around them and give an evengreater appearance of depth. It is some-thing that takes a number of projectorsand special software, as well as a fairmeasure of experience and skill.”

This 3 dimensional image projected on a 3dimensional object is where the new currentbuzzword of “mapping” has come into play.“I think to help clarify this, you have to makesure the readers understand what mapping

is,” Greg adds. “It’s tailoring a series of pro-jections to fit around an existing piece of ar-chitecture or stage set. The lines of theenvironment itself come to meet the lines ofthe video projection.”

When it comes to the cost and production re-quirements, the sky could be the limit. Themore intricate the set and mapping thehigher the cost to produce. When it comesto high-end productions, there is no doubtthat 3D mapping and projection can produceastounding results. “I always refer to peopleto a promotional launch Ralph Lauren did inNew York City.”

You can Google “Ralph Lauren 4D” to checkit out – a concept which tries to add yet an-other dimension to the sensory experience.In this case the fourth dimension was a scentsprayed in the air, similar to the experienceat Universal in the Shrek 4-D show, where theaudience is spritzed with water or have thefloor shake underneath them. Clearly allsorts of possibilities will continue to abound.

One major and notable project that Davidand Greg have in common was an event forthe Getty Museum for the Pacific StandardTime Exhibition. “That is something reader’sreally need to see; it was pretty darn incred-ible. I actually have pictures on the wall ofmy conference room of that show, it was abig deal.”

David adds, “That is a great example of howthe technology in itself combined with con-tent becomes a form of entertainment. Wecollaborated on this seven minute piece thatliterally was the show. It was a completelyimmersive, 270 degree environment thatcombined images with storytelling andmusic. It’s hard to explain and truly under-stand the depth of the impact on an audiencewho has been completely transported awayfrom the room they were just sitting in.”

And the audience can go anywhere you wantto take them, whether it’s under the sea or tomars. The time it takes to produce this kindof large scale even can be significant. But

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not all events are like the Getty, there is ascalability to this technology and like mostnew technological trends, the cost goesdown as the use of it becomes more com-monplace. Comparatively, though, this sortof thing could be around the cost of your nor-mal live talent, depending on who yoursights are set on. “It would probably be akinto booking Journey, not Elton John or BillyJoel, “ Greg says, “but it’s also not going tobe in the range of your local party band. Turnkey you could be looking in the range of$500-$700k. That is for something like theGetty, which is pretty darn massive. That isthe upper end of things which involved light-ing an entire museum campus.”

For those of you who need to pick your jawoff the floor, not to worry. There are certainlymore reasonable options, but we figuredwhy not start on the top end and get any ini-tial sticker shock out of the way. “It can bemore affordable of course; a perfect exampleof this technology is a show we did for Cisco.The way that came about was that the clientwas literally looking for entertainment for thisevening function. They weren’t just out foran environmental set. It was a reception for

about 4,000 people at the Moscone Conven-tion Center in San Francisco. Ultimately, justgetting a band and putting them on stagewasn’t really speaking to the people thatwere in the room. There were attendeesthere from seven different geographic re-gions around the world from Europe, Asiaand North America and they wanted tosomehow personalize it.”

This begs the question that will be the focalpoint of Greg and David’s session at the AEPConference. “What can we do to give themsomething truly special and memorable?People have seen bands before,” Greg says.“Even if it’s a name act, half the people in theroom are going to be digging it and the otherhalf won’t care less. We decided to take thisroom, 25 feet high by 900 running feet, wrapall the walls with projections and create avideo that had an Asian feel for part of it, thencelebrated America, and in turn each demo-graphic in the audience. It was high energywith fun music and created an entire environ-ment that drew the audience in and was verywell received. People flipped out. The atten-dees had a great time. The lighting in theroom was synced to the video, so the room

was warm and bright and then pulled downall at once when went into the productionand it became very ethereal in the room. It isa very immersive experience as opposed tostanding in the room passively watching anact on stage.”

“That is the focus of what we want to getacross to these entertainment buyers,”David says. “Entertainment doesn’t neces-sarily have to be a band. There are other newand more engaging ways to entertain peopleand immerse them into an experience.”

If you want to find out more about this excit-ing new technology, check out the sessionat the upcoming AEP event. If you’re readyto pull the trigger, give one (or both) of ouresteemed experts a call.

David Corwin • Megavision Arts310-829-0123 [email protected]

Greg Christy • Brite Ideas Lighting949-460-2070 •[email protected]

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