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aerer

Date post: 24-Jun-2015
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Page 1: aerer

aérer

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aérerNOUN

‣ air, the free or unconfined space above the surface of the earth.‣ to get some air.‣ to clear one's mind.

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The art of perfumery is time consuming and requires expertise and expensive equipment.

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There is a saturated fragrance market, full of ubiquitous smells that don’t reflect individuality, creativity or ownership.

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I believe that there is a market for accessibly priced customised fragrances produced quickly and easily by the user.

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Customers (INDIVIDUALITY)

Fragrance Houses (RE-INVENTION OF CLASSICS)

Fragrance Retailers (TACTILE, EXCITING, HAND-ON POINT OF SALE)

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Mémoire LiquideThe Perfume StudioFrédéric Malle

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Focus groups (paid)InterviewsIndustry contact

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What are the constraints or limitations of the project?

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Thank you

aérer

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