Why Bangladeshi People Are Affected By

MNCs Products ??

PRESENTED BY

MD. ZAYED IQBAL ABIR

Defination of

MNC

In more than One Country

Manages Production

Deliver Products & Services

Multinational Corporation

For Seeking to Access New Markets:1. Merge with Another Companies

2. Sequential Market Entry3. Joint Venture

“MNC should consider some factors for launching their products in other countries.

Consumer BehaviorPESTEL AnalysisSWOT AnalysisMeasuring 4Ps

Government’s RulesTechnological Issues

Cultural FactorsTake the Local Opportunities

MNCs in Bangladesh

....• Favorable Impact of

MNCs

....• Harmful effect of MNCs

....• Future of MNCs

What affect people about getting MNC’s products?

• Consumers Preference

• Consumer’s Awareness

• Group References

• Manufacturing factors

• Technological Factors

• Biasness or Fascination

FoodAutomobileTelecom ServicesClothingCosmetics & Toiletries Bank ServicesElectrical GoodsMedicine Other Sectors

SECTORSof

MNCs

LOCALPRODUCT

S

MNCsPRODUCT

S

Debate Between

vs

LOCAL

MNCs

LOCAL

MNCs

LOCAL

MNCs

200Bangladeshi Student’s Opinion

COLLECTED

Survey on Consumer

Preferences

Thanks!