Affiliate Marketing 201: Introduction to Backlinking

Introduction to Backlinking

Affiliate Marketing 201

www.bankaffiliates.com/publishers

The Affiliate Network for Financial Publishers

What Are Backlinks



Part I:



Backlinks are any hyperlinks that direct back to a page on your website.

Your page!

Why do I need backlinks?





Backlinksincrease your page rank

Page Rank signifies how important a

website or webpage is. It is based on a 0 –10 scale. 0 is least important and 10 is most important.



6

1

0

3

2

4

5

8

109

7

Google values sites over others if they have more sites linking back to them.



Why is that you may ask….





…well, Google believes that if more people are backlinking to your site, then you must have some credibility and authority.



How to Get Backlinks

Part II:

But first let’s explain how to backlink..



When creating backlinks, it is important to have your anchor text include keywords you are trying to get your site to rank for



Anchor text is the clickable text in a hyperlink.



Example: for this example, our site will be Bankaffilates



Financial affiliate network

Used cars

✔

✗

http://www.bankaffiliates.com/

http://www.bankaffiliates.com/

The purpose of this is to increase your rank for keywords related to your site





There are many ways to get backlinks, but we will cover four ways of backlinking…


Blog comments

Directories

Guest blog posts


Link bait



Directories

Directories take links to sites and categorize them by site topic.



How do I choose a Directory?



Search for directories with your site’s topic.



Step one:



Example: Let’s use affiliate networks as an example

https://www.google.com

Choose a few different directories that you are interested in.



Step two:



Example:

https://www.google.com

Find the Page Rank (PR) for each site.



Step three:

You can do this by navigating to http://www.prchecker.info/ and inputting each site’s URL.



http://www.prchecker.info/




Example:


Other useful tools:



Open Site Explorer is a free tool that provides you with information on who is linking to you or your competitors website. You can also use this tool for checking page authority or PR.

Ahrefs is also a free tool. This site provides you with detailed analysis on backlinks for any website.

http://www.opensiteexplorer.org/

Once you have the PR for each site, organize them from highest to lowest.



Step four:



Example:


5

3

4

Choose the directories with the highest PR.

*don’t choose directories with PR lower than 3. For this example, all of these directories would be helpful.



Step five:

Avoid directories with low PR or directories that will hurt your PR!



Once you have a directory in mind, apply to it!



Step six:



Blog comments



Posting comments on a blog is a great way to build backlinks!

But…



You should find a blog that is:

(a) Related in topic to your blog

(b) and has dofollow links in their

comment section



What is dofollow?



Dofollow is html code that tells Google to count a backlink to your site’s page rank.



Nofollow tells Google not to count the backlink towards your PR.



But how do I know if a site has dofollow comment links?

Navigate to the selected blog’s comment section.



Step one:



Example:

Right click the name of one of the previous commenters and select “inspect element.”

*the name should be a hyperlink



Step two:



Example:

Find where it says “rel=”



Step three:



Example:

What follows will either be dofollow or nofollow. This tells you whether or not a blog’s comments section posts comment links as dofollow.



Step four:

If the html code does not have “rel=”, then it is dofollow.



note:

You want to comment on dofollow blogs because those will increase your PR.



But…

Do not only focus on getting dofollow comments. Google wants to see a healthy mix of dofollow and nofollow links to your site.





Guest blog posts



You can receive high-quality backlinks by producing content for someone else’s blog!



This is similar to blog commenting in that you want to choose a site that is closely related to your site’s topic.

Step one:



Once you’ve found a blog that you want to write for, read through their entire site.

Step two:



But why?



You want to understand the audience you are writing for in order to produce quality content.



Come up with a topic that you think would be fit well into the blog.

Step three:



Contact the person that runs the blog. Inform them of your blog idea and express how you think it would fit into their site.

Step four:



If you get approved, then write the post and have it uploaded to the site.

Step five:



Link bait

Link bait is any developed content that is shared throughout the internet that links back to your site.



Examples:



Infographics Top 10 lists Presentations

If you create intelligent, comical or compelling content, you will see your content bring you backlinks!



Useful tool for infographics



Infogr.am is a site that allows you to plan and create your own inforgraphics.

Useful tool for Top 10 lists



Listverse is a site that displays top 10 lists and it also allows you to upload your own.

Useful tool for Presentations



Slideshare is a site that allows you to upload your own presentations and share them.



You’ve successfully built some backlinks!



http://www.bankaffiliates.com/signup



Date post:	01-Nov-2014
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Affiliate Marketing 201: Introduction to Backlinking

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