Affiliate Summit West 2010

Affiliate Marketing by the Numbers

Nicole WilliamsAdvertiser Account Director, Commission Junction

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Agenda

• Industry Trends

• Growth Highlights • What’s Ahead

Economic Outlook

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Source: comScore Data

Consumer Confidence Index

•Note: The U.S. Department of Commerce calculation includes total retail and food service sales, which also accounts for motor vehicles and parts dealers

e-Commerce and Retail Sales Trends

•Note: The U.S. Department of Commerce calculation includes total retail and food service sales, which also accounts for motor vehicles and parts dealers

Source: comScore Data

e-Commerce Buyers & Transactions

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CJ Advertiser Category Trends

Source: CJ Data

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Advertiser Categories that Generate Revenue

Source: Affiliate Benchmarks

• Consumer confidence is on the rise

• e-commerce continues to outpace brick and mortar

• Increase in number of online shoppers

• Economic influence on advertiser category trends

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Section Summary: Industry Trends

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Note: B2C and B2B marketersSource: Duke University’s Fuqua School of Business, “The CMO Survey” commissioned by the American Marketing Association (AMA), August 10, 2009eMarketer.com

Customer Prioritization

Source: shopLocal

It Takes an Offer

Source: comScore Media Metrix

Coupon Site Growth

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Coupon/Deal Publisher Growth

Source: CJ Data

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Deals and Coupons

Source: Affiliate Benchmarks

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Free Shipping Offers: Average Order Value

Source: comScore Data

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Holiday Trends

Source: comScore

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Social Media

Note: among 500 largest retail Websites ranked by annual sales

Source: Internet Retailer, "Top 500 Guide," May 2009; eMarketer calculations, September 2009

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• Coupons continue to drive growth

• Initial results from holiday are promising

• Emerging media success: social shopping sites

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Section Summary: Growth Highlights

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New Distribution: Emerging Media

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Publisher Experience

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New Distribution: Emerging Media

Source: eMarketer

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New Distribution: Emerging Media

Source: eMarketer

Growing Importance of Social Media

Source: Affiliate Benchmarks

• Rebounding economy

• Embrace new technologies

• Increase social activity

• Think strategically with focus on ROI

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In Conclusion

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Affiliate Marketing Confidence