Affiliate  Marke,ng  For  Events  

Presented  By:    Rick  Calvert  CEO  &  Co-­‐founder  BlogWorld  &  New  Media  Expo  

@blogworld  

What  Is  Affiliate  Marke,ng?  

Basic  Terminology  

•  Merchant  

•  Affiliate  •  Affiliate  Network  •  Affiliate  Program    

•  Affiliate  Manager  •  Larger  Glossary  Here  

The  Affiliate  Network  

•  ShareASale  •  LinkShare  •  Commission  Junc,on  

How  To  Recruit  Affiliates  

Who  Can  Be  An  Affiliate?  

•  Associa,ons  •  Media  •  Exhibitors  •  Speakers  •  ARendees  •  Bloggers,  Social  Influencers,  Forums  

SmartBrief  

What  Can  You  Sell  With  An  Affiliate  Program?  

•  Registra,on  •  Lead  Genera,on  •  Exhibit  Space  •  Sponsorship  •  Housing  •  Virtual  Events  

Your  Program  Will  Grow  Over  Time  

0    

100    

200    

300    

400    

500    

600    

700    

800    

2007   2008   2009   2010  

Affiliate  Totals  

Totals  

0    

5,000    

10,000    

15,000    

20,000    

25,000    

30,000    

2007   2008   2009   2010  

Click  Totals  

Totals  

 $-­‐        

 $20,000.00    

 $40,000.00    

 $60,000.00    

 $80,000.00    

 $100,000.00    

 $120,000.00    

2007   2008   2009   2010  

Sales  Totals  

Totals  

0

5000

10000

15000

20000

25000

30000

35000

40000

45000

May

June

July

Aug

ust

Sep

tem

ber

Oct

ober

Nov

embe

r

Month over Month 2007-2010

2007

2008

2009

2010

Recommenda,ons  •  Program  lead  ,me  should  be  a  minimum  of  five  months  

•  The  first  year  will  NOT  be  your  success  story  

•  Expect  bumps  at  milestones  •  Social  media  is  your  friend    •  Encourage  speakers,  vendors  and  associa,ons  to  par,cipate  

Give  Affiliates  The  Tools  They  Need  

Get  Crea,ve  

Ques,ons?