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Affiliate Marketing Scams: Deceptive Tactics to Good

Ethics

Identifying Good Ideas with Bad originsShining a Light on the Dark Side of Affiliate MarketingGray Matter: Lessons from Affiliate Marketing ScamsMining for Gold on the Seemy underbelly of the Internet

Douchbaggery 101Douchbaggery 401

Morphing those ideas into Legitimacy

WHAT’S THIS ALL ABOUT?

Email Marketing

REAL WORLD EXAMPLES

Crack Addiction

REAL WORLD EXAMPLES

Shady Manipulative Slimy Evil Scheming Malicious Immoral Unethical

BUT, they can also be….

CleverFrugal

SCAMMERS AND ONLINE CRIMINAL ARE…

SCAM TO LEGITIMATE

STEP 1: Define your comfort zone

Illegal and evil, but won’t get caught

Adds value and only enhances my brand

Not evil, it just doesn’t help anyone

Where do you draw the line in the sand?

Legal,but still evil

Adds Valueand doesn’t hurt my brand

SCAM TO LEGITIMATE

STEP 2: Prospecting for ideas

Where to Look…

Black Hat World

Read your SPAM

Watch your Social Media

Visit Craigslist, esp small biz ads

SCAM TO LEGITIMATE

STEP 2: Prospecting for ideas

1. Create an Instagram Account.

2. Go to Fiverr. Buy at least 35,000 followers (these are mostly fake)

3. Go to Ebay and make a listing for an Instagram account with however many followers you have.

** Be sure to let the buyer know the followers are not active if you purchase fake followers.

SCAM TO LEGITIMATE

STEP 3: Figure out what’s (probably) working

SCAM TO LEGITIMATE

STEP 4: Evaluate the idea

FIRST ASK Where are they cheating or doing something illegal or unethical?

Where are they failing to add value?

THEN ASK If I can get it into my comfort zone, Can I use any part of this in my business?

SCAM TO LEGITIMATE

STEP 5: Morph the idea into legitimacy

Start by using the most prevalent Scammer examples you can find as a template.

Add Value. Don’t deceive.

Test. Test. Test.

REA

L W

OR

LD

EX

AM

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Today’s Mainstream Marketing ideas often start on the fringe as scams.

STEP 1: Define your comfort zone

STEP 2: Prospect for ideas

STEP 3: Figure out what’s probably working

STEP 4: Evaluate the idea

STEP 5: Morph it into Legitimacy. Test. Test. Test.

SUMMARY

Go not where the path may lead. Go instead where there is no path, and leave a trail.

Ralph Waldo Emerson

CONTACT:

Duane Zoscinduanez@beyond.com610.878.2800Twitter: @duanezoscin

EPILOGUE