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Affiliate Marketing Management Affiliate Marketing Management Managing Affiliates A Hands On Guide Duncan Popham Managing Director Total Search Solutions
| Date post: | 30-Jun-2015 |
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Technology |
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Affiliate Marketing
Management
Affiliate Marketing Management
Managing AffiliatesA Hands On Guide
Duncan PophamManaging Director
Total Search Solutions
Affiliate Marketing
Management
The stuff that matters
• Crucial Principles• Create Your program• Creative• Communication• Conversion • Commercials• Classification• Compromise• Compliance• Cuestions?
Affiliate Marketing
Management
Crucial Principles
• Online sales force• Be fair, generous and courteous• Willing to learn• Stay connected• One-eye on the competition• Self, Agency or Network Managed
Affiliate Marketing
Management
Create YOUR program
Generate Sales
Increase Exposure to current customers
Target a specific audience
Increase AOV
“Own” a niche
Rebrand
Affiliate Marketing
Management
Creative
• Links• Feeds• Banners• Newsletters• Content Units• Use Everything• Be bold
Affiliate Marketing
Management
Communication
Broadcast
What have you got to say,
and why?
Compile key messages
Use all available mediums
Push, measure and repeat
Don’t over do It, but do it
Individual
What have you got to say,
and why?
Identify Target Affiliates
Ascertain Best Medium
Ask, Listen, React
Don’t not do it!
Affiliate Marketing
Management
Conversions
User Journey
Pricing
Merchandising
Promotions
VouchersSeasonality
Landing Pages
Funnel Faults
Affiliate Marketing
Management
Commercials
Tiers and Incentives
Duplication Policy
Network Status Voucher Use Paid Search
PolicyCommission
levels
Affiliate Marketing
Management
Classification
Targetted List Basket Abandonment
BehaviouralPre – Targeting Re-targeting
MechanismsPrice Comparison PPC
ContentFeed Driven Blog/Article
User OffersVoucher Cashback
Affiliate Marketing
Management
Compromise
Give Get
Increased Sales Targets
Priority above competitors
Newsletter inclusion
Front Page exposure
Extra Commission
“Super” incentives
Exclusive voucher
Affiliate Marketing
Management
Compliance
• Paid Search • Voucher Use• Correct representation• Domain Hijacking• Ad-ware• Random Weirdness
Identify
Engage
Understand
Mutual Resolution or….
End the relationship
Affiliate Marketing
Management
Conclusion
“The more things that you do that begin with C the more effective your program will be”
Duncan PophamTotal Search Solutions
01277 [email protected]
@hpops
