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Affiliate Webinar: Making Most of Online Marketing Holiday Season and Beyond_Sept2011

Date post:02-Jul-2015
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Join Denise Purtzer, Channel Development Manager, Digital River, as she provides you with essentials for driving traffic to your site through:• Organic Search Results• Online Marketing/AdvertisingYou’ll also receive tips on how to continue to bring your visitors back throughout the year using:• Social Media Marketing• Email Marketing• Coupons/VouchersIn addition, you’ll see specific tools within the RegNow affiliate system that help you effectively build content on your site to ensure you’re in good standing with the search engines.
  • 1. Thanks for attending our Webinar We will begin shortly

2. Denise PurtzerChannel Development ManagerDigital River 3. Making the Most of Marketing and Promotions Holiday Season and Beyond 4. Understand Marketing Trends/Key DatesProvide Tools/Tips within RegNow interface Work within latest search set of rules 5. End of Year Online Shopping: Key DatesNovember 28thCyber Monday> Monday immediately following Black Friday (day afterThanksgiving in US)November> Debut in November, 2005 Shop.org press release25th Black Friday> 2006: Shop.org launched portal> one of the biggest online shopping days of the year 6. End of Year Online Shopping: Key DatesEmail Marketing> Most traffic on Wednesdays > Dec 15 and 22nd in 2010 > Dec 14 and 21st for 2011> January Sales continue > Hardware sales in December > Software sales in January Key Email Wednesdays: December 14 and 21st, 2011 7. Cyber Monday Happy Stats > 77% online retailers reported increase in online sales1 > Observed by US, Canada, UK, Portugal, Germany, New Zealand > Cyber Monday was highest online spending day in 2010 Online spending through the years:YearSpendingIncrease %YOY2005N/A 77% of all onlinemerchants reportedincrease2006$608M +25%2007$733M +21%2008$846M +15%2009$887M +5%2010$1.028M +19.4%21 Shop.org 20052 ComScore/CoreMetrics 8. Other Cyber Monday Facts> 52.7% people shop from work> Brought to Germany in 2010 (Amazon.de) Brought to Portugal in 2009, France 2008,New Zealand 2010 Average Order Value (AOV) $194.89 in 2010 Increase from 2009: $180.03 (+8.3%)1 1. CoreMetrics 9. 4% all Cyber Monday purchases by Cell phoneCheckAvailabilityCustomer Reviews/CommentsIdentifyComparison LocationsShop 10. Key Points:Growing Online Revenues/AOV Pre-Defined Key DatesGrowing list observing countriesMake it easy for shopping online 11. Now is the Time! Put together a Marketing Plan now 12. New Content in RegNow 13. New Content RegNow 14. Search for Specific Items or Vendors Sort By: Coupons:Success, Recency,Active relationshipsCommissions,Certificationsor all availableUse Description toFurther customize withfind types orDate ranges, pricing,commissions or otherkeywords attributesFurther filters to defineCategory, Platforms or Certifications 15. Discount/Coupon/Vouchers Datafeed Datafeed functionalityUp to 17k Codes 16. Affiliate Created Coupons 17. Review and edit if necessaryComplete Setup 18. CustomizationMobile SupportAutomatichttp://www.regnow.com/html/help/newui/vendor/parameters.html Help/Order Process/ParametersAffiliate Branding Available 19. Customize the Cart with Affiliate Branding 20. Solves a Problem 21. Compare/Review Providescomparison Info 22. Challenge Checklist Put together StartToday/marketing schedulefor productcomplete Next weekhighlights/key dates Create one form ofunique contentweekly weekly Attract WiderAudience ongoing Quality ContentPage Check: Ongoing, start nextQuality over weekQuantity 23. Upcoming Learning Opportunities for Affiliates> Trade Shows > A4UExpo > London 18-19th October > www.a4uexpo.com > Affiliate Summit West > Las Vegas/US 8-10th January, 2012 > www.affiliatesummit.com Webinars Vendor Product Webinar October Future: call for topics 24. Thank You!Denise [email protected] http://facebook.com/dpurtzerhttp://www.linkedin.com/in/denisepurtzer 25. Time for Questions Please ask questions by typing in webinar interface

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