Affordances in modern web design
andrew maier
Friday, March 26, 2010
Andrew Maier
[email protected]@andrewmaier
Interaction Designer &User Experience Enthusiast
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what’s up with “modern web design,” Andrew?
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the web has
Changed
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from Whence?
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fundamental Concepts
part
IFriday, March 26, 2010
Affordance The quality of an object allowing an action–relationship with an actor.
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a tour of Affordability
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What does this thing do?
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What does this thing do?
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What does this thing do?
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What does this thing do?Friday, March 26, 2010
No, seriously: What does this thing
f***ing do?! Friday, March 26, 2010
Signifier A discrete unit of meaning, including words, images, gestures, scents, tastes, textures, sounds.
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We are all detectives, searching for clues to enable us to function in this complex world. Whether it is "ags waving in the wind, the difference between empty or crowded train platforms, or the desire lines illustrated by footprints in the $elds that suggest paths to follow, we search for signi$cant signs in the world that offer guidance. ”
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The Design of Everyday ThingsDon Norman
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a bit ofpart
II IndustrialDesign
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you’re such a
Tool Friday, March 26, 2010
Affordances&
ConstraintsFriday, March 26, 2010
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SimplifyFriday, March 26, 2010
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Conceptual Models
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System Model
Interface Model
Mental Model
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theGood
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the
FrustratingFriday, March 26, 2010
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applied to part
III Websites
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Conceptual Models
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System Model
Interface Model
Mental Model
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microscopic & Macroscopic
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applicationElements
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I’m a Button, believe you me
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I’m a Button, believe you me
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I’m a Button, believe you me
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I’m a Button, believe you me
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I’m a Button, believe you me
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Affordances
Don’t Make Me ThinkSteve Krug
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application Layout
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list
list
description
panel–selector
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panel–selector
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canvas + palette
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canvas + palette
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one-window drilldown
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Affordances
Designing InterfacesJennifer Tidwell
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application Context
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AffordancesFriday, March 26, 2010
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Should actions be buttons or links? It depends on the action. Should a calendar view be in list-form or grid-form? It depends where it’s being shown and how long the time period is. Does every global navigation link need to be on every page? Do you need a global search bar everywhere? Do you need the same exact footer on each page? &e answer: “It depends.”
–Getting Real, 37signals
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3 things
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Patterns StandardsMetaphor
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AffordancesFriday, March 26, 2010
Affordances
http://ui-patterns.com
http://developer.yahoo.com/ypatterns/
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Affordances
Designing Web InterfacesBill Scott & Theresa Neil
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Patterns StandardsMetaphor
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1024
768
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header
content
footerFriday, March 26, 2010
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Patterns StandardsMetaphor
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AffordancesFriday, March 26, 2010
AffordancesFriday, March 26, 2010
don’t trytoo
part
IV HardFriday, March 26, 2010
Overdesign
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independent of visceral response, this Requires cognition
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the uncanny
ValleyFriday, March 26, 2010
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AffordancesFriday, March 26, 2010
In 1978, the Japanese roboticist Masahiro Mori noticed something interesting: &e more humanlike his robots became, the more people were attracted to them, but only up to a point. If an android become too realistic and lifelike, suddenly people were repelled and disgusted.”
–Clive &ompson
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lifelike = lifeless
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Conclusion
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identify possibilities
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learn from the
WorldFriday, March 26, 2010
speak clearly &in context
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don’t overdo it
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ReferencesW E B S I T E S
•http://www.usabilitypost.com/•http://www.37signals.com/•http://www.codinghorror.com/•http://www.slate.com•http://wikipedia.org•http://jnd.org•http://www.jnd.org/dn.mss/signifiers_not_affordances.html•http://www.akomarov.com•http://smashingmagazine.com•http://uiscraps.tumblr.com/
B O O K S
• The Design of Everyday Things• Designing Interfaces• Designing Web Interfaces• Bringing Design to Software• Don’t Make Me Think
W H I T E P A P E R S
• Affordances Explained, May 2003• http://hci.stanford.edu/bds/2-liddle.html
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