Date post: | 16-Apr-2017 |
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Data & Analytics |
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Afghan Media IndustryYearly Analysis - 2016
Data Source: Media Track Pakistan
Total spent on Afghanistan TV medium industry in 2016 was USD 65.51 Million.
Pakistani Players were share the USD 2.82 Million on Afghan TV Medium in 2016.
Telecom Category is top most spending category in 2016 followed by Hospitals and Educational Institutes.
Salam Telecm, Etisalat & Pamir Group were the top Advertiser.
Unilever is gain 2% spending share on Afghan TV medium.
TV Medium ReportData Statistics
Top 20 CategoriesShare of Spent
PHONE SERVICES
JUICES / ENERGATIC DRINKS
GOVERNMENTBANKS
PHONE SETS
HOSPITALS
INSTITUTES
CHAIN STORES/SHOPS
MILK AND DAIRY PRODUCTS
SAUCES/MAYONIES/PICKLES
CONSTRUCTION COMPANIES/MATERIALS
DETERGENT POWDERS
CARBONATED SOFT DRINKS
BEAUTY CREAMS / BEAUTY MASKS
DIAPERS
MINERAL WATER/FILT
ERS
HOTELS/RESTAURANTS
SHAMPOOS
READY TO COOK FOODS
COMPUTER ACCESSORIES/SOFTWARES
22.6%
15.0% 14.3%
4.6% 4.6% 4.1% 3.9% 3.6%2.2% 1.8% 1.8% 1.8% 1.6% 1.4% 1.4% 1.2% 0.8% 0.8% 0.8% 0.7%
Top 20 AdvertisersShare of Spent
GOVT OF AFG
SALAM TELECOM
ETISALAT
PAMIR GROUP
AFGHAN TELECOM
ROSHAN CORPORATION
GINSENG ENERGY DRINKMTN
UNILIVER
GOLDEN POWER ENERGY DRINK
AZIZI BANK
NORAS FOODS
BAKHTAR BANK
ASHNA MOBILE
THE COCO COLA EXPORT CORP
LIVPURE
LAAL POOR COMPANY
ROSE DERMATOLOGY COSMETICS HOSP
BLUE SONIC
NEDA PHONE
13.7%
6.4% 6.2% 6.0%
4.7%
2.8% 2.6%2.0% 1.7% 1.5% 1.5% 1.3% 1.2% 1.2% 0.9% 0.9% 0.8% 0.8% 0.8% 0.7%
Top 20 BrandsShare of Spent
SALAM TELE
COM
ETISALAT
AFGHAN POLIC
E DEPT
GOV OF A
FGHANISTAN
PARTY ENERGY DRINK
AFGHAN TELE
COM
ROSHAN CORPORATION
GINSENG ENERGY DRIN
KMTN
SHAFA JU
ICE
AFGHAN W
IRLESS
GOLDEN POW
ER ENERGY DRINK
MINISTRY O
F HEALT
H
AZIZI BANK
NORAS TOMATO PASTE
BAKHTAR BANK
KHAIR KHWA M
EDICAL COMPLE
X
COCA COLA
LIVPURE SMART RO PURIFI
ER
ROSE DERMATOLOGY COSMETICS...
6.4% 6.2% 5.9% 5.9%
3.3%2.9% 2.8% 2.6%
2.0% 1.9% 1.8%1.5% 1.5% 1.4% 1.3% 1.2% 1.2% 0.9% 0.9% 0.8%
Top Channels Share of Spent
ARIANA NATIO
NAL
TOLO TV
SHAMSHAD1 TV
AREZU TV
AYNA TV
HEWAD TV
KHURSHID
LEMAR TV
NOOR
TAMADON
22%
19%
15%
9% 8% 8%7%
5%
3% 2% 2%
Monthly TrendShare of Spent
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
8%8%
10% 10%
8%
7%
8% 8% 8%
9%9% 9%
Juice & Energy Drinks CategoryShare of Spent
PARTY ENERGY DRINK
GINSENG ENERGY DRINK
SHAFA JUICE
GOLDEN POWER
CARABAO ENERGY DRINK
HAPPY ENERGY DRINK
BEST VIP ENERGY DRINK
REAL MIX ENERGY DRINK
AAB-E-ANAAR ROYAL
GAMMA ENERGY DRINK
A+LIVE ENERGY DRINK
SEGAR SARI
SUNICH JUICE
RED BULL
SUPER COLA
ALTUNSA JUICE
BEKAL BOTTLE JU
ICE
SHAFA MANGO JU
ICE
NUTRI-C
BIG BOSS DRINK
SUPER MAX ENERGY DRINK
NAWBAHAR JUICE
RED AMPALA ENERGY DRINK
VITA 500 DRINK
APEX ENERGY DRINK
RED LION ENERGY DRINK
22%
17%
13%
10%
4% 4% 4% 4%2% 2% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1%
Pakistani Advertisers ShareShare of Spent
Pakistani Players4%
Afghan Players96%
AFGHANISTAN PLAYERS
UNILIVER
COCO COLA
SAMSUNG
NESTLE
FORVIL COSMETICS
GENERAL FAN
HUAWEI MOBILE
Q MOBILE
NATIONAL FOODS
DWP GROUP
G FIVE MOBILE
MILLAT INDUSTRIES
96%
2%
1%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
Pakistani Brand ShareShare of Spent
COCA COLA
SURF EXCEL
FAIR &
LOVELY
CREAM
SAMSUNG GALA
XY J5 &
J7
KNORR NOODEL
CLEAR SHAMPOO
SPRITE
3G
NESTLE
BUNYAAD
G.F.C FA
N
NESTLE
MILK
PAK CREAM
SAMSUNG GALA
XY J1 ACE
BIO AMLA
SHAMPOO
HUAWEI
MATE S
BIO 7 DAY BEAUTY CREA
M
NESCAFE C
OFFEE
BIO SILK
HAIR CREAM
SAMSUNG S6
& S6
EDGE
GREE A/C
G FIVE MOBILE
Q MOBILE
W50
Q MOBILE
NOIR Z10
DIAMOND PAINTS
NATIONAL B
IRYANI
NATIONAL B
BQ RANGE
SAMSUNG A/C
22%
18%
12%
5% 4% 4% 4% 4% 4%3% 3%
2% 2% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1%
THE END
For query on DATA, please contact:
Mediatrack House, E-107, Gulshan-e-Jamal, Rashid Minhas Road, off
Main Sharah-e-Faisal, Karachi, Pakistan.
For other queries, please contact PAS at:[email protected]
Mr. Arshad [email protected] Phone: +9221-34289818-9