Next Gen Database/CRM

Enables Fundraising Best Practices

Donor Retention/Donor Communications

Extreme Ease of Use

Relentless Focus on Results, not Features

Leading a “Revolution of Change”

The Problem

How many of you use a donor database?

What percent of the product do you use?

@bloomerangtech | 2

The Problem

How many of you use a donor database?

What percent of the product do you use?

@bloomerangtech | 3

• Majority of NPO’s Use Less Than 20% of Their Database’s Functionality

• Large Amounts of Features = Complexity• Database Complexity Keeps Fundraisers Out

@bloomerangtech | 4

1. Game Changing Ideas

2. Strong & Respected Leaders

3. Relentless Execution

@bloomerangtech | 5

Revolutionary Change Comes From?

Game Changing Idea:

• No training required• Anyone can use

@bloomerangtech | 6

Game Changing Idea:

• No training required• Anyone can use• Bring BEST practices to life

@bloomerangtech | 7

Game Changing Idea:

• No training required• Anyone can use• Bring BEST practices to life• Focus on core functions only

@bloomerangtech | 8

Net Result:

• All fundraisers use the database

@bloomerangtech | 9

Net Result:

• All fundraisers use the database• Everyone using a database equals…

@bloomerangtech | 10

Net Result:

• All fundraisers use the database• Everyone using a database equals…

FUNDRAISING SUCCESS!

@bloomerangtech | 11

STRONG & RESPECTED LEADERS:

Dr. Adrian SargeantBloomerang Chief Scientist

Professor of Fundraising at the Center on Philanthropy at Indiana University holding

what is presently the world’s only endowed chair in that discipline.

Top 10 Most Influential People in FundraisingRenowned expert on Donor Retention and

Donor Loyalty

@bloomerangtech | 12

Mr. Tom AhernBloomerang Donor Communications Head Coach One of the world’s top authorities on donor communicationsAuthor of 4 books on Donor CommunicationsWinner of 3 prestigious international IABC Gold Quill awards

FEP DATA:Nearly SIX out of every TEN Donors

from the previous year did NOT donate at all the next year!

@bloomerangtech | 13

@bloomerangtech | 14

“A 10% improvement in retention can double the LIFETIME value of your donor database!”

- Dr. Adrian Sargeant, Bloomerang Chief Scientist

DONOR COMMUNICATION BEST PRACTICES

@bloomerangtech | 15

@bloomerangtech | 16

Automatic Engagement Factors

@bloomerangtech | 17

• Recency and pattern of giving

• Cash donors vs. sustaining donors

• # of years giving +• Upgrade /

Downgrade + -• Lapsed -• Event attendance +• Opens email +• Click links in emails +

• Unsubscribes from email -

• Has stated communication preferences +

• Has inbound interactions +

• Has soft credits +• Volunteers +• Social Media

(coming soon)• …and a whole lot more!

Shows the donor’sengagement over time!

Highlight vital “retention” information---

@bloomerangtech | 18

DONOR COMMUNICATION BEST PRACTICES

@bloomerangtech | 19

"Successful direct mail appeals are quite simple. At heart, they are love letters to donors and prospects, woven through with clear cries for help.“

- Tom Ahern, Bloomerang Donor Communications Head Coach

@bloomerangtech | 20

@bloomerangtech | 21

@bloomerangtech | 22

Pedigree…

…Finally Got It Right!

FUND-MASTER

Nearly 75 Partners in Just Six Months!

”The only long-term partnership is one where there is a win-win for both parties involved.”

- Jay Love

Firespring Slides

@bloomerangtech | 25

Firespring Slides

@bloomerangtech | 26

Firespring Slides

@bloomerangtech | 27

Full Product Demosat Front Tables!

(Please fill out and turn in lead card for your choice of prizes)