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Africa A B Business C Communities Africa Business Communities African Business Professionals – Touch points
| Date post: | 16-Feb-2017 |
| Category: |
Marketing |
| Upload: | africa-business-communities |
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Africa A
B Business
C Communities
Africa Business Communities African Business Professionals – Touch points
1.
How we can help in the touch points
with your customers in their
journey
We reach B2B Africa
24 January 2017 ABC company 3
Rwanda
Burundi
United Republic of Tanzania
Central African Rep.
Djibouti
Eritrea
Sudan Chad
Niger
Libya
Tunisia
Morocco
Burkina Faso
Benin
Mali
Ghana
Togo
Guinea
Mauritania
Côte d'Ivoire
Liberia
Sierra Leone
Cameroon
Equatorial Guinea
Guinea-Bissau
Gambia
Senegal
Congo
The Democratic Republic of the
Congo
Gabon
Namibia
Malawi Zambia
Zimbabwe
South Africa
Lesotho
Botswana
Mozambique
Swaziland
Western Sahara
Angola
Egypt
Ethiopia
Kenya
Madagascar
Nigeria
Somalia Uganda
Algeria
South Sudan
The most active countries in our communities
4
Define your B2B target group in Africa – countries - industries
Automotive
Targeted per
country
Travel
Targeted per region
or country
Real Estate
Targeted per country
per segment Air travel
Targeted per
region or
business
interest
Transport
Targeted per country
per segment
Infrastructure
Targeted per region,
per country per
segment
Africa B2B customer journey
24 January 2017 ABC company 5
Market Research
Awareness
Engagement
Nurture
Transact
What do your
customers want?
Search
Evaluation
Engagement
Purchase
Customer Goals
Define your product and service for the
African market
Touch points
Do some market
research thru surveys
Google – SEO
articles
Case studies
Testimonials
Accept a proposal and
send invoice
Include lead
questions
Social media –
LinkedIn groups
Pricing page
Trial account
Make the payment
Use the Africa Business Panel
Seminars – Africa Networking events
FAQ
Email drip campaigns
PR – Africa Press List
Whitepapers &
eBooks - publish
Personalised
demonstration – direct offers
Find a solution for
their needs
Assessment of
whether it is a good service or product
Is the product or
service valuable to my business?
How can I buy it?
Content Marketing –
CEO Package
Blogs on Africa
Business Communities
Business case
examples
2. Some more about Africa Business Communities
Africa Business Communities
is a Digital B2B Publisher that enables companies and organizations to connect with African Business
Professionals.
It supports doing business in Africa by marketing communication services, events, custom media productions (content marketing) and market
research.
Africa Business Communities
Sites & Services
Marketing and Communication
•www.africabusinesscommunities.com
•www.nigeriabusinesscommunities.com
•www.africaonlinemarketing.com
•www.africapresslist.com
•www.africanewsmonitoring.com
•www.africanetworkingevents.com
•Events (tailor made)
•Content Marketing (tailor made)
•Packages:
•CEO communication package
•Event communication package
Market Research
•www.africabusinesspanel.com
•www.africaconsumerpanel.com
•www.africaresearchtools.com
•Africa PMI
Recruitment
•www.headhuntersinafrica.com
•www.africajobbrokers.com
24 January 2017 Presentation name 8
Our communities in social media
24 January 2017 Presentation name 9
Google+ Facebook
Twitter LinkedIn
Biggest African player in the world on
Linkedin!
24 January 2017 Presentation name 10
• More than 170 well segmented groups • 5 of top 10 and 27 of top 50 • Fastest growth • More than 1.3 million members • CEO groups with selective admission •We can spread your message as a DM to our members
nr Name of the group – 1- 2016 members
1 Africa Oil & Gas Industry 110.535 ABC
2 Africa Import Export Trading 89.486 ABC
3 Lagos Business Club 63.606 ABC
4 Africa - All things business 49.579
5 Careers in Africa 40.280
6 Africa Supply Chain, Logistics, Transport 39.968
7 South African Business Network 39.021
8 Africa Banking 38.357 ABC
9 Nigeria Business Network 38.303
10 Africa Job Brokers 34.715 ABC
Client - IQPC Recommendation
“I came across Africa Business Communities when we were organising our East African call centre event. I was looking for some East African specific LinkedIn groups and came across this company as they managed many-many African groups on LinkedIn. I approached Africa Business Communities right away to see how they could help us in promoting the event. Not only were they very prompt in response but also helpful in answering many queries. We generated revenue close to US$15,000 for our event. Also, they offer complimentary marketing services which is why I utilise their services for every African event we organise. I would highly recommend Africa Business Communities to anyone looking to reach out to the African market.”
Tarannum Syeeda IQPC MENA
