FEATUR

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A F R I C A N D Y N A M I C S G R O U P

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The African Dynamics Group has a vision to not

only grow current successful operations but to also expand

its footprint to the rest of South Africa and into the

neighbouring SAdC region.By Ian Armitage

peoplefood for the

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Grouponly grow current successful operations but to also expand

its footprint to the rest of South Africa and into the

neighbouring SAdC region.By Ian Armitage

peopleThe

peopleThe African Dynamics

peopleAfrican Dynamics

Group

peopleGroup has a vision to not

people has a vision to not

peoplefood for thepeople

A frican Dynamics has been a signifi cant manufacturer in the South African food industry for almost two decades.

The company’s roots stem from the private sector, where it provides food for government owned schools and hospitals.

“We are able to address a wide variety of requirements, typically from governmental departments, non-governmental organisations, international relief-aid organisations and pharmaceutical companies,” says CEO Dr Johann Kritzinger who sees “signifi cant” growth in a number of markets.

The target is to achieve R1 billion turnover by February 2017, he says.

“We have been shifting, adapting,” Kritzinger explains.

African Dynamics was established as a manufacturer and distributor of food products in 1992. Recently, the fi rm was restructured and its companies – which include PSNP Caterers, Soya Nutritional Foods, Soya Foods (Pty) Ltd, B-Imune Food Products (Pty) Ltd and African Dynamics Eastern Cape – were consolidated into the new African Dynamics Group (Pty) Ltd, a black owned company.

This coincided with the appointment of Kritzinger as CEO – the private equity fi rm he represents purchased a majority share in the fi rm.

“We have started to focus a lot more on non-government related food contracts for manufacturing food, producing house brands for the likes of Shoprite Checkers, Pick n Pay and Spar,” he says.

It has led to rapid expansion, with the company now making food stuff for clients all over South Africa and the SADC region.

It is also in the process of securing high value contracts with Unicef and the UN.

African Dynamics Group FEATURE

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“These markets represent signifi cant opportunities, but it also mitigates the risk of putting all your eggs in one basket,” Dr Kritzinger says. “Our vision is to not only grow current successful operations but to also expand our footprint to the rest of South Africa and into the neighbouring SADC region.”

Financial interests in the company consist of seven shareholders, one of which is an employee trust with a 10 percent stake. The rest are private shareholders.

African Dynamics has two major manufacturing plants, one in Pretoria, and the other in East London.

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African Dynamics Group FEATURE

Our fabricating team, with 20 years experience, have expertise and knowledge in establishing your power, blade and mixing time needs. This creates the perfect product that is required for blending. We have built blenders from the smallest lab units to the biggest company’s in various metals such as mild steel, bennox, and stainless steel and from motor sizes such as 25Kw to 37 kw soft start units.

Our blenders come in two catogories namely – standard duty and heavy duty (standard being for light easy fl owing powders and heavy being heavy S.G. Dry powders).

We can supply any component from our factory to the customer within 24 hours, and we are fi rm believers in after sale service. We can offer a maintenance contract, advice on total plant layout and requirements for tonnage to be blended and or installation of blender and plants.

Blend-in also manufacture belt and screw conveyors, infeed and outlet holding hoppers, and variable frequency drive sifter units all in mild steel and stainless steel aswell as semi-automatic bag fi ller units.

Our sifter units are custom designed units to suit your application to clean or sort product before blending or after discharge or even as a stand-alone unit.

Blend-In Manufacturers

We are able to

address a wide variety of requirements

BLEND-IN MANUFACTURERSNO 87 BUTLER ROADNUFFIELDSPRINGS 1559 ( J.H.B. )

TEL/FAX; 011-362-5089 CELL; 082-967-3918rheintech@tiscali.co.za

Blend-In Manufacturers have been building the food and chemical industry blenders and appropriate equipment for the past 20 years. Our blenders are designed to start on full load capacity, not to just above the shaft as others specify.

We take much pride in our workmanship when it We take much pride in our workmanship when it comes to the finishing of our blenders, down to the welding, pickeling and polishing of the blender inside and out.

Many standard sizes are available (from 10lt to 5000 lt) but custom units can also be built on request, in both stainless steel or mild steel.

Please contact us on the above information for any Please contact us on the above information for any further queries.

A F R O P A K

A F R O P A K P A C K A G I N G E Q U I P M E N T ( S A ) ( P T Y ) L T D

Established 1986

Afropak is positioned to meet and exceed the needs of our valued clients. We provide cost effective and timeous solutions

with correct specifications, within budgetary requirements.

Locally supplied after sales service support and spare parts.

We are proud suppliers to the African Dynamics Group

Tel : (+27) 011 465 2876Fax : (+27) 011 465 2433www.afropak.co.za

Email : eric@afropak.co.za spares@afropak.co.za

sales@afropak.co.za

BRENNCO

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“We have ambitious plans,” Dr Kritzinger continues. “And Africa is the perfect place to fulfil them: the population will double by 2050 and the spending power of Africans is gradually increasing.

“We believe in the future of the business and we are dedicated to providing the best foods to people of varying requirements.

“Our goal is to build a world-class business with a leading position in South Africa, through products and services that are appropriate and effective. Our unique experience and understanding of the African market gives us a competitive advantage, while we make food products that are nutritious, cost effective and convenient. Significantly, we are able to address a wide variety of requirements, be that from governmental departments, NGO’s, international relief-aid organisations or pharmaceutical companies. Our approach to food and food supplements includes addressing general nutrition and improved health through nutrition.”

African Dynamics’ recent growth has been impressive. Bringing in more NGO’s has paid off, says Kritzinger.

“We see growth coming from Africa; the expansion will come from the retail market and contract manufacturing, but also donor feeding. The growth since we have restructured has been

impressive. We have refocused and been able to bring in more revenue from non-government contracts.

“I am always open to suggestions of what more we could do, but we have been very successful. In essence, we have brought the right people in, developed clear plans, and executed them in the right way.

“The long term goal is of course R1 billion by 2017,” he adds. “We are happy with the progress we have

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We have ambitious

plans. And

Africa is the

perfect place to

fulfil them

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made on that and we are close to R250 million after just two years. We should, organically, do about R600 million by 2017 but one of the things we told ourselves was that there is at least one or maybe two acquisitions we would have to make in order to bridge the gap. We know exactly what we are looking for in terms of acquisition, that being to grow

and diversify risk away from strictly government feeding schemes and grow into contract manufacturing.”

African Dynamics has certainly changed for the better and not for the sake of change.

“All the elements are there,” Kritzinger says. “Our success is based on the fact we have a clear strategy that everybody understands; that we work hard and have detailed monitoring processes in place; and, also, we’ve had a bit of luck.”

Website: africandynamics.co.za END

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African Dynamics Group FEATURE

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