INTER SCHOOL PREMIER LEAGUE

After 7 Years of Success, ISPL is back In 8th Year with 8 Cities

Inter School Premier League

INDEX• What is ISPL ?• Objective of ISPL• ISPL Saga • ISPL 2015 -2016• The Sports • Venue • Event Marketing • ISPL Trivia • Why Sponsor?• Benefits of Partnership• Sponsorship Structure • Sponsorship Deliverables

• India’s first and only private Inter School Premier League

• One of the only well organized sports promoting events in the country.

• 20000 participants, 8 cities, 800 Schools• A 7 Sports Mini Sports Olympiad and the fastest

growing platform for school children.• Over 7 years of successful execution

What Is ISPL ?

Recommendation from DSO (District Sports Office)

• A platform for school children to showcase their growing talent in sports.

• Encourage sports and its value• Provide a fair and open to all platform for budding

sports talents.• Talent scouting• Create sports a culture by promoting grass root

sports.• Practice –Play –Win –Bring FAME for your school.

Objective of ISPL

ISPL SagaISPL 1st

Prize distribution with Guests Dhanraj Pillai and Pooja Bedi

ISPL 2nd

Deputy Director of SportsMr. Mote

Bollywood Director

Mr. Imtiaz Ali

Ex-Physio of the Indian

Cricket TeamJohn Gloster

ISPL 3rd

Cricketer Balwindar

Singh Sandhu

Director of Ajmera Realty

Mr. Atul Ajmera

ISPL 4th World Record

Holder in Shooting -

Suma Shirur

Dr. Guy – Phd from Vancouver, Mr. Balwinder Sandhu & International Shooting coach

Vishwajeet

ISPL 5th ISPL 6th

7th ISPL

List of Schools Participated

MUMBAI• Ajmera Global School• BHIS Juhu• BHIS Malad• Bright Start International School• Hill Spring International• P. G. Garodia School• Podar International• Ryan Global• Rims International• Billabong High School Bhopal• GKM International Ghatkopar• Singapore International• SVKM International Vile Parle• Symbiosis Pune International• Utpal Sanghvi

INDORE• Prestige Public School• Choithram School• Advanced Acadmey• Indus World School• Calonel's Academy• Wishwood Cottage School• St. Paul Higher Secondary School• Gurunanak Public School• St. Arnold School• G.D. Goenka Public School• St. Paul Primary School• Kendriya Vidyalay • The Shihukunj International• Wishwood Cottage School

List of Schools Participated

PUNE• Trinity High School• Modern High School• SPM School• Kamalaymam Bajaj School• D.Y Patil School• C.M.S. English Medium High School• Ursula High School• Ces.Abhiman English Medium

Primary School• Pdes's ENGLISH MEDIUM PRIMARY

SCHOOL• Amrita Vidyalayam• Lexicon International • Pune Cambridge Public

School,dhankawadi

AHMADABAD• C V Shah Primary School• Ahmadabad International School• St. Kabir School• DPS• Divine Child International School• Udgam School For Children• Rachana School• The R H Kapadia New High School• Shiv Ashish School CBSE• Kendriya Vidyalay• Doon Blossom Academy • Lalji Mehrotra Loins School• St. Xaviers• Mt. Caramel High School• And Many More……..

7 Sports

Events & their unique presentation

Cricket CrazeeUnder 14/16

Table Tennis FestUnder 8/10/12/

14/16

Skating SpeedstersUnder 6/8

10/12/14/16

Chess MateUnder

6/8/10/12/14/16

Football Frenzee

Under 12/14/16

Tennis MasterzUnder 8/10/12/14/16

Basketball BlazersUnder 14/16

7th ISPL Reach created

7th ISPL CITIES

MUMBAI

INDORE

AHMEDABAD

PUNE

Ajmera Inter School Premier League in Indore PR Coverage SheetSr. No Date Publicatio

n Edition Picture Language Page Width (cms)

Length (cms)

Total Sq.cm Ad Rate PR value

114.11.2014

Times Of India Indore No English 16 8 2

16 437 6992

214.11.2014

Hindustan Times Indore No English 3 8.6 11.8

102 400 40800

3 14.11.2014 Free Press Indore Yes English 14 8.5 9.6 89 125 11125

414.11.2014

Dainik Bhaskar Indore No Hindi 14 5.9 6

36 480 17280

5 15.11.2014 Nai Dunia Indore No Hindi 13 8 16.7 134 425 56950

6 14.11.2014 Patrika Indore No Hindi 19 3.9 9.5 37 600 22200

714.11.2014

Peoples Samachar Indore No Hindi 15 4 11

44 375 16500

814.11.2014 Raj Express Indore No Hindi 3 12 3

36296

10656

9 15.11.2014 Nav Bharat Indore No Hindi 4 5 9.5 48 365 17520

1014.11.2014

Indore Samachar Indore Yes Hindi 8 10 13

130 250 32500

11 15.11.2014 6:00 PM Indore No Hindi 8 5.4 2.6 14 142 1988

12 14.11.2014 Agnibaan Indore No Hindi 14 3.8 4.7 18 200 3600

13 15.11.2014 Awantika Indore No Hindi 3 3.9 10.9 43 150 6450

14 14.11.2014 City Blast Indore No Hindi 11 4 8.6 35 175 6125

15 14.11.2014 Dabang Dunia Indore No Hindi

10 3.5 6 21 225 4725

16 14.11.2014 Dainik Dopahr Indore No Hindi

13 7 3 21 150 3150

17 14.11.2014 Dastak Indore No Hindi 5 16 8.9 143 140 20020

18 14.11.2014 DNN Times Indore No Hindi 4 8.6 10.8 93 166 15438

19 14.11.2014 Hello Hindustan Indore No Hindi 8 7.8 11.8

93 180 16740

20 14.11.2014 Pradesh Today Indore No Hindi 12 10 19

190 196 37240

Total =21 Clips Total Advertisement value 1343   347999

Ajmera Inter School Premier League Pune PR Coverage Sheet Publication Date Ad Rate Size PR Value

Pune Metro 13/10/2014 100 85.5 8550

Sanjwarta 10-10-2014 50 88 4400

Punyanagri 10-10-2014 250 80 20000

Times of India 10-10-2014 1300 92 119600

Tarankit 13/10/2014 250 165 41250

Maharashtra Times 10-10-2014 550 143 78650

Sakal 10-11-2014 2200 144.5 317900

Lokmat Samachar 10-10-2014 650 200 130000

Golden Sparrow 10-11-2014 100 225 22500

Janprawas 10-10-2015 250 187.5 46875

Saamna 10-10-2015 450 144 64800

Aaj Ka Anand 10-10-2015 250 204 51000

Pudhari 10-10-2015 600 82.5 49500

Saanjwarta 13/10/2015 50 108 5400

Janprawas 10-10-2015 250 187.5 46875

Lokprerna 13/10/2015 100 229.5 22950

Rashtratej 10-11-2015 100 360.75 36075

Puneri Awaj 14/10/2015 100 147 14700

Kesari 16/10/2015 450 60 27000

Pimpri Chinchwad Samachar 10-12-2015 100 165 16500

Total Advertisement Value 1124525

Ajmera Inter School Premier League in A'bad PR Coverage SheetPublication Size Rate PR ValueWestern Times 247.5 130 32175Times of Karnavati 301 130 39130Tejwani 287.5 120 34500Suryakal 275 120 33000Sunvilla Samachar 408.5 120 49020Satellite Samachar 224 110 24640Sandesh 264 250 66000Sambhav 224 150 33600Primes Solution 294 120 35280Prabhat 150.5 130 19565Nirmal Gujarat 352 120 42240Navgujarat Samay 268.25 200 53650Madyam 287 120 34440Lokmitra 300 120 36000Kisanraj 238 110 26180Jansatta 136.5 150 20475Jaihind 293.75 160 47000Gujarat Vaibhav 280 180 50400Gujarat Today 280 180 50400Gujarat Pranam 378 120 45360Gujarat Niti 225.75 130 29347.5Divya Gujarat 239.25 120 28710Divya Bhaskar 275.5 280 77140Ahmedabad Mirror 175 200 35000Ahmedabad Express 246 120 29520Aajkal 227.5 130 29575Apnu Gujarat 260 120 31200 Total Advertisements Value 1033547.5

Ajmera Inter School Premier League in Mumbai PR Coverage Sheet

Publication Date Ad Rate Size PR Value

DNA 01-07-2015 1900 30 57000

Asian Age 01-08-2015 300 40 12000

Divya Bhaskar 02-12-2015 350 42.78 14973

Divya Bhaskar 01-10-2015 350 42.21 14773.5

Asian Age 02-10-2015 350 42.21 14773.5

Hamara Mahanagar 01-06-2015 250 74.7 18675

Maza Mahanagar 19/01/2015 275 32.5 8937.5

Punya Nagari 21/01/2015 95.76 200 19152

Total Advertisements Value 160284.5

Indore – 20, 1343 sqcm.Ahmedabad – 27, 6405 sqcm.

Pune – 21, 3098 sqcm. Mumbai – 8, 504 sqcm.

Branding MaterialsPrize Distribution Back DropHoardings Cinema Standees

Banner Certificates

Medals

Our Past Partners

ISPL GrowthPast - Recent

900 1300 16002500 3000

4000

10000

0

2000

4000

6000

8000

10000

12000

2008 2009 2010 2011 2012 2013 2014

2008 2009 2010 2011 2012 2013 2014

Schools

More than 100% Growth in the

number of schools year on year

31 37 117 150 160 170 350

OOH

ISPL –Marketing CollateralsCertificates Medals Trophies

T-shirtsBanners Invites, UmbrellasRegistration Forms

7th ISPL Value Created from 4 Cities for Title Sponsor

Participants

/Schools Radio Bus

Lokmat Associat

ion

PR reach & Press conference (3 X -

5Xreach) Cinema Whatsapp Facebook

On Ground

branding

Prize Distribut

ion Hoarding

s

Total Value

Created for

sponsor.

Value Created in Rs.

1,00,000

85000 50000 81,00,000 (3X) 75000 1,50,000 1,00,000 4,00,000 3,00,000 5,50,000

99.1 Lakhs

Total Branding (Approx)

8000 participants

280+ schools

1,00,000 27,00,000 Rs 75000

2 Lakhs numbers

Cost 1.5 Lakhs

8000 likes during the

period 4 Lakhs 3 Lakhs 5.5

Lakhs

About 8 th ISPLTime to make the game larger

ISPL Venues

Marketing Plan 8th ISPL

PRE-EVENT Marketing

DURING EVENT

Marketing

POST EVENT

Marketing

Pre- Event Marketing • School Connect Program – TSG team will be visiting various schools at all the 8

cities and shall conduct a program refereeing to ISPL registration & participation

• Emailer & Messaging Campaigns

• Activation via Media (Print, Radio, Online, Outdoor, & Electronic)

• A street play on showcasing the benefits of playing & competing through

sports for kids.

• Coverage and Visibility through Hoarding, Print & Radio

• Visibility Through Social Media Marketing Tools

• Promotions through various partners & associations

• Exclusive PR coverage to be used around the event

During event marketing

Post event marketing

• A grand prize distribution ceremony in Mumbai

• Inviting chief guest and known delegates to grace at the event

• One of its kinds celebration on the Mumbai’s biggest cricket ground

• Visibility & coverage through PR articles

Media Reach

Print Upto

10lac*

RadioUpto 5lac*

Outdoor Upto

10lac*

Electronic Upto 5lac

Digital Upto 5lac

Benefits of Partnerships

• Expose your brand to the largest consumer segment - children

• Grow your business through the sale, use and showcasing of products or services.

• Engage your Consumers through 8 city; 6 months long Sports extravaganza .

• Generate right & regular sales by interacting and reaching your exact audience.

Grand Finale Mumbai!!!

An IPL style ending

Final event conducted over 8 Acres of Sporting ground for Branding

Basketball and Tennis courts with Floodlight facilities

3000 Sq ft of Indoor Sports Hall for – Table Tennis & Chess with sitting facilities for over 600 families

Separate Football & Cricket ground with Floodlight facilities

Grand Finale

Sponsorship Structure Per City

Title Sponsor

Powered By 1 Powered By 2

Co-Sponsor 1

Associate Sponsor 1

Associate Sponsor 2

Co-Sponsor 3Co-Sponsor 2

Sponsorship structure Per City

Media Partners- Online- Offline

Beverage Partner

Snacks partner

Prizes Partner

Sponsoring any 1 sport

Equipment Partner

Stalls & Banners

Marketing Partners

Others

Sponsor Options

cc PARTNER ENTITLEMENTS Quantity /Days TITLE SPONSOR POWERED BY(2) Co - SPONSOR (3)ASSOCIATE

SPONSOR (2) Pre/During/Post

1 TITLE & EXCLUSIVITY

Ration of Branding 50% 25% 15% 10%

Logo integration YES YES

Product exclusivity YES YES YES

Access to participant data YES YES YES YES

2 PROMOTION – ON AIR *

2 Original Episode & 2 Repeat Episode (30 min) YES YES

Push Back YES YES

FCT YES

Promos : 30 Sec x 4 times a day x 10 days YES

3 PROMOTION – PRINT * -

Logo in print ads YES YES YES YES

Mention in press releases YES

3 PROMOTION - DIGITAL* -

Logo on event webpage with link to sponsor website YES YES YES YES

Logo on Email Campaigns 2 lac YES YES YES YES

Logo/Name on Whatsapp Marketing 10 lac YES YES

Online Advertising - Facebook / Adwords 90 days YES YES YES

Online Contest to be run on Event Page 90 days YES

SMS Alerts/Announcement 1 lac YES

Promotion throught social media sites YES YES YES

4 PROMOTION - OUTDOOR*

Logo on Hoardings/Bus Stops* 30 sites YES YES YES YES

Logo on Bus Pannels 40 buses YES YES

Logo on Static Ad in Cinema Advertising 15days/10 cinema YES YES YES YES

Sponsor Options

cc PROMOTION - RADIO*

Mention in plug-ins + promos

8000 sec YES

6 PROMOTIONS – ON GROUND-VENUE

Logo on Entry Arch YES YES YES YES

Logo on Parameter Board YES YES YES YES

Logo on Presentation Backdrop 50% 35% 15% 10%

Exclusive Banners* YES YES YES

On site promotional space* YES YES

7 PROMOTION – ON GROUND

Product Sampling Opportunities YES YES YES

8 PROMOTION – ON GROUND/COLLATERALS

Logo on Merchandise ( Tshirt/Sipper ) 300 YES YES

Logo on Registration Form 80000 YES YES YES YES

Logo on Posters/Teasers/Leaflets 5 lac YES YES YES YES

Logo on Miniauture Bat Personally Signed by Balwinder Singh Sandhu - as a Invitation to the School 5000 Yes

Logo on Trophies & Medals 13200 YES YES

Logo on Certificates 20000 YES YES YES YES

Acknowledgement during award ceremony YES YES YES YES

Special Invitation to senior management or delegates YES YES YES

Rights to present trophies YES YES

Total Promotional Element 36 29 20 17

SPONSORSHIP VALUE 75 lac 45 Lac 25 lac 15 lac

Why to Sponsor?

• 20000 Children participants, 8 cities• 800+ Schools• 8 Lakh + indirect reach to students• Media reach across - Radio, TV, Print and Web Media• Marketing and Advertising reach over 60 Lakhs• PR value worth over 1.5 Cr• School connect opportunity & Parents connect• 1 Event offering Marketing, Branding & Sales all in one with over 6

months of continuous exposure.• 360 degree exposure offering Marketing, Sales and Branding

opportunity all in one.• Event spread over 6 months

For More Information

Jay ShahCo-Founder, Director

jay.shah@thesportsgurukul.com

The Sports Gurukul

Kush Modi

kush.m@thesportsgurukul.comMarketing & EventsThe Sports Gurukul