After all is said and done,After all is said and done,more is said than done. more is said than done. bostonian bostonian 9:49:42, Fri Aug 17, 20129:49:42, Fri Aug 17, 2012

Our technologicalOur technologicalpowers increase, butpowers increase, butthe side effects andthe side effects andpotential hazards alsopotential hazards alsoescalate.escalate.

——Alvin TofflerAlvin Toffler

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Don't put gold buttons on a torn coat.Don't put gold buttons on a torn coat.

Equate network access with content access.Equate network access with content access.Realize that the more you empower the user the moreRealize that the more you empower the user the moremoney she will give you.money she will give you.Mobile broadband is set to explode so what happens toMobile broadband is set to explode so what happens toContent Creators?Content Creators?So, in this case each post becomes a node of yourSo, in this case each post becomes a node of youridentity, which is shared with the entirety of the socialidentity, which is shared with the entirety of the socialnetwork.network.

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All have a right to be heard and a responsibility toAll have a right to be heard and a responsibility tolisten.listen.

Capture viral relationshipsCapture viral relationships

One simple maxim is often worth more than twoOne simple maxim is often worth more than twogood friends.good friends.

Don't focus on protection: focus on engagement, onDon't focus on protection: focus on engagement, onattraction, on enabling followers not pushingattraction, on enabling followers not pushingenforcement.enforcement.The new aesthetic inevitably raised questions around itsThe new aesthetic inevitably raised questions around itsnovelty, historicity, ontological basis,gender bias,novelty, historicity, ontological basis,gender bias,politics.politics.In other words, I pay for the design, the printing andIn other words, I pay for the design, the printing andshipping, and only implicitly for the 'words'.shipping, and only implicitly for the 'words'.This makes collective existence traceable in a way thatThis makes collective existence traceable in a way thathas not been possible before.has not been possible before.

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Defect-free softwareDefect-free softwaredoes not exist.does not exist.

——Wietse VenemaWietse Venema

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If you wish to drown, do not torture yourself withIf you wish to drown, do not torture yourself withshallow water.shallow water.

Playlouder in the UK has a similar model of bundled, all-Playlouder in the UK has a similar model of bundled, all-you-can-eat access.you-can-eat access.Data is the new Gold mine it!Data is the new Gold mine it!In other words one man's spam is another man's art.In other words one man's spam is another man's art.But for now it is important to explore where informationBut for now it is important to explore where informationexists and what gives it meaning, thus separating goodexists and what gives it meaning, thus separating goodinformation from bad information.information from bad information.

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In conclusionIn conclusionGrow B2C network effectsGrow B2C network effectsExploit standards-compliant blogospheresExploit standards-compliant blogospheresGrow front-end bandwidthGrow front-end bandwidthand remember: It is easier to believe than to go and ask.and remember: It is easier to believe than to go and ask.

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TextsTexts

Fiction is Friction - Gerd LeonhardFiction is Friction - Gerd Leonhard

The End of Control - Gerd LeonhardThe End of Control - Gerd Leonhard

Music 2.0 - Gerd LeonhardMusic 2.0 - Gerd Leonhard

New Aesthetic, New Anxieties - David M. Berry,New Aesthetic, New Anxieties - David M. Berry,

Michel van Dartel, Michael Dieter, MichelleMichel van Dartel, Michael Dieter, Michelle

Kasprzak, Nat Muller, Rachel O'Reilly and JoseKasprzak, Nat Muller, Rachel O'Reilly and Jose

Luis de Vicente.Luis de Vicente.

Images (via Flickr BY-SA-NC search)Images (via Flickr BY-SA-NC search)

Daniel*1977, Gn!pGnop, bohdii, haslo, klaw247,Daniel*1977, Gn!pGnop, bohdii, haslo, klaw247,

mikecoghmikecogh

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This presentation includes media also licensed using Creative Commons BY-SA-NCThis presentation includes media also licensed using Creative Commons BY-SA-NC

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