COMPANY PROFILE

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We are amongst largest growingalliances & relationship managementorganisation, with one of the best inclass growth pattern

OURCLIENTS

A listing of some of our priority clients that we have been allied with on several programs

Our Clients

ICICI Bank

HSBC

IDFC Bank

HDFC Bank

GroupOn Kotak Mahindra Bank

IndusInd Bank

Citibank

Axis Bank

American Express

Federal Bank

Deutsche Bank

Visa

MasterCard

Ola Cabs

Mahindra & Mahindra

Little

Reliance Jio

Svenska Design Hotel

Snapdeal.com

State Bank of India

Uber

Rewards360

Yes Bank

Standard Chartered Bank

ClearTrip

Hi Blitz

OK

BUSINESS VERTICALS

A detailed look through all our business verticals displaying our core competencies

Offer Based Alliances Management

Merchant Acquiring

Collateral Production & DeploymentEvents & Short Term Promotions Curation

Technology Development

Media Space Acquiring & SellingMerchant Promotion

Offer Discovery Interface

1.Offer Based Alliances ManagementA look at our primary business vertical of alliances management

Alliances Management

▸ As one of India’s largest alliance aggregators, AG is currently handling an ever-growing portfolio of national and global clients

▸ Our end to end alliance management teams guide our clients through each process of the concept diligently

▸ Our core competence is designing, executing & managing alliance or loyalty based programs adhering to a client’s brief

A comprehensive look at the various alliance procedures is explained ahead for your reference

Alliances Management

Client BriefUnderstanding the key brief from the client, sharing market feedback on it and thereby evolving a program tailored to needs

Wishlist CurationCreation of a master wishlist including all potential partners that can fit into the program as per the brief

Partner OnboardingApproach desired vendors and discuss the program guidelines at length along with the MOU draft

Database ManagementPertinent information and documents are entered and maintained in a data format. MOU’s forwarded to our clients after due diligence on each one of them

Program AuditPhysical & telephonic audit process to ensure program guidelines. All audits are conducted on an anonymous level to check real time implementation of program

Escalation ManagementAllocate dedicated team to identify, address and effectively resolve any consumer escalationsTimeline of 48 hours to resolve all escalations with a mutual acceptance by the customer and partner vendor

2.Event & Short Term Promotions CurationA look at how we curate special events for our clients

Event & Short Term Promotions Curation

▸ At AG, we believe that a brand or product is only as good as the activities that communicate it to the consumer

▸ We have a proven track record of curating, managing and executing special promotional events amongst our partner merchant base

▸ With a series of concepts, we have been providing turn-key promotional activities to our clients

▸ Design and management of website and app based interface for clients which leads to periodically organised food festivals

A look ahead at some of the activities we have curated previously for our client base

Event & Short Term Promotions Curation

Fixed Menu FestivalsWe are specialists in gauging the audience and devising set menu meals at promotional prices. Axis Bank Gourmet Delights, Citibank Gourmet Flavours, etc. are some of the recently concluded editions

Value Addition FestivalsOur team has curated a number of promotional fests centered around desserts, wines, etc. as a deal sweetener to a consumer’s meal. Value additions to the meal as a complimentary affair have been well received

Café FestivalsTargeting a precise ‘café audience’, we have conceptualised a series of coffee fests for some of our clients with curated coffee combos at market competitive prices

Chef’s TableWe have curated Chef’s Masterclass sessions and Chef’s Tables at some of the most luxurious and premium partners in the country. Catering to the upper crest, these have been received intimately by clients and consumers

Seasonal FestivalsAt AG, we believe in an intricate knowledge of the end consumer. We regularly curate promotional alliances from a seasonal and holiday perspective. Monsoon Delights, Summer Fests, are some of the properties we have curated in the past

Sunday BrunchWe have regular curative Sunday Brunch properties that we manage and service, end to end for our clients. With a footprint across India and internationally our Sunday Brunch programs see high traction amongst consumers

3.Collateral Production & DeploymentA look into how we advise on, produce and deploy collateral branding

Collateral Production & Deployment

▸ We have a fully equipped and adept in-house design and production team for collateral branding

▸ We advise clients on and develop collateral branding options in concurrence with the program objectives

▸ We have dedicated teams spread across all our respective active geographies to deploy collateral branding respectively

A look ahead at how our collateral production and deployment process works

Collateral Production & Deployment

Collateral DesignAssess and advise clients on the appropriate collateral elements to achieve maximum branding for program

Product LockdownFabricate sample models of the agreed upon collateral branding material and get the samples approved by the client

Assess NeedAt the time of program MOU signing, our executive records a basic order from the partner across all approved collateral branding material options

Collateral FabricationAG then develops all required collateral material after sharing total quantities and cost of production with client

Collateral DeploymentAs per consolidated order sheet, our executive physically deploys the required quantity of the branding element(s) at the partner location. An acknowledgment receipt is duly stamped by the partner

Deployment AuditA dedicated audit team visits each partner location to ensure collateral material is deployed and in complete view. Photographic evidence of actual deployment of collateral branding material is also taken

4.Technology DevelopmentA look at our process wherein we assess clients with technologicalneeds

Technology Development

▸ With a constantly technologically evolving universe, we at AG believe in keeping a step ahead of the curve at all times

▸ We advise our clients on technological interfaces and requirements that will enable them to achieve a multitude of objectives

▸ Dedicated team of developers is constantly looking to innovate and create new interfaces and mediums to promote, display and create an engagement pattern with respective consumers

Some of our technological capabilities and achievements are listed ahead

Technology Development

White LabelsDevelopment of white label websites and apps that can patch over existing technological capabilities of clients

Constant CommunicationDesign and management of daily communicative websites and apps for clients in accordance with the audience brief

Some of our existing technological framework and support can be found with the websites and apps for IndusInd, HSBC, Citibank, Axis Bank, HDFC, etc.

Our key focus is customising technological interfaces tailored to a client’s needs while experimenting with new breakthroughs to make the reach to a particular audience precise and

highly effective

With one of the largest partner merchant spread, AG is the go to organisation for most major clients to convene fests and special promotions on their behalf

AXIS BANK GOURMET FESTWe have executed two editions of the fest for Axis Bank with over 1000 partner merchants enrolled and over 5000 consumer redemptions engaged

CITIBANK GOURMET FLAVOURSConcluded edition one, spread across 7 key Indian cities over ten days with the fest recording over 3000 customer redemptions. The second edition is slated for February

HDFC DINING FESTWe are currently coordinating and executing the fixed menu dining program for HDFC across the country. The program is slated for April

HSBC BEYOND FLAVOURSCurated & executed two editions of the fixed menu festival for HSBC bank, which was spread across 8 key Indian cities and over 1000 merchants on-boarded as partners

AG prides itself in its partner merchant roster that enables us to curate fests and other activities that in-turn help our clients reach out to their consumers across various segments

Technology Development – Fest Curation

5.Merchant AcquiringA look at how we assist clients in acquiring a mass base of merchants

Merchant Acquiring

▸ With one of the largest spread of partner merchants across the country and globally, AG is the most entrenched organisation in its class

▸ This entrenchment enables us to advise and direct partner merchants onto new business areas effectively

A client’s requirements of merchant on-boarding for a POS payment technology is easily achievable

Merchant Acquiring

▸ Some of our most notable projects we have worked on in the Merchant Acquiring vertical are MasterCard, Mvisa, IDFC Bank, etc.

▸ With their ’swipe-less’ technology being rolled out, we have been at the forefront of looking at merchant acquiry for them

▸ The MVisa & IDFC Bank technology is currently in process, rolling out in over ten Indian cities

We are also innovating and executing merchant acquiring process for several other clients in the market currently

6.Media Space Acquiring & SellingOur process wherein we accrue and thereby advise clients on media space

Media Space Acquiring

▸ Owing to the entrenchment that AG enjoys amongst its partner merchants, it also give us an ideal platform to advise them with respect to Media Space

▸ We design and execute media buying modules for partner merchants taking into account all potential media space available at their outlet

▸ With a consistent rate card, AG helps clients reach out further by accruing large media space in prominent and high footfall locations

Spaces such as billboards, POS counters, Table branding, etc, are modules that AG is currently managing for several clients across partners

7.Merchant PromotionA look at the various mechanisms we promote our partners with

Merchant Promotion

▸ With a robust infrastructure and an astute knowledge of trends and promotional structures, AG specialises in promoting and marketing partners of all verticals

▸ A dedicated team of executives and designers advise, execute and manage promotional strategies for merchant partners

▸ With a core specialty in social media, AG also looks at key offline promotional mechanisms

Some of our partner promotion and marketing activities are listed ahead

Merchant Promotion

Social MediaSetup and manage partner merchant’s social presence across Facebook, Twitter, Instagram, etc.

Partner PhotographyWith an in-house team of designers, we specialise in product photography that enables a partner to project their brand appropriately

Partner ImageryOur designers are geared to strategise and execute an effective “brand imagery” for a partner merchant across all their communications

Event CurationCurate events, activites and promotional visits at partner outlets that can in turn generate mileage and communication for them

Offline ActivationsDesign and execute offline activations such as tasting sessions, roadshows, etc. that help a partner reach out to the consumer in the last mile

Online InnovationsOur designers are constantly innovating on online tactics that help a partner reach out best. Small flash apps, interactive menus, etc, enable us to create such a platform for partners

8.Offer Discovery InterfaceAn insight into our revolutionary market offer discovery mobile interface

Place your screenshot here

The interface is ready and in beta test phase and will be commercially available in the 2nd half of this year

A universal mobile interface that enables foodies to scour a wide variety of gourmet delights at affordable prices

Offer Discovery Interface

▸ It acts as a critical communication tool for clients to promote their offers & reach out to consumers that they have heavily invested in acquiring

▸ Our interface helps end consumers discover relevant offers, promotions and programs in real time and also compare them to ensure they use the best offer at their disposal

A detailed look at some of the facets and benefits of interface in the current market

Offer Discovery Interface

Program DiversityOur Interface caters to programs, offers and promotions of all kinds. Owing to a client’s brief, the interface can appropriately design the desired communication

Partner SpreadOur Interface contains within itself potential partner merchants of several verticals to enable a clients needs as required

Precise InformationOur Interface updates & displays all information in real time to enable consumer awareness

One Stop RedemptionThe interface includes offer redemptions, reservations, experiences and other such relevant and industry advancing options for consumers

Advertising PromotionThe interface enables a highly penetrative medium for clients to advertise and reach out to a mass of audiences spread across various geographies

Partner PromotionThe medium also increases options for precise partner promotion by mechanisms such as ratings, map support, contact, etc.

THANKS!Any questions?You can find us at info@alliancesgalore.com