An idea can “change” the history

Change Yesterday makes today. Today brings tomorrow. The only truth

‘change’ is constant. We constantly follow change

everyday. So that our clients’ valuable brands reach tomorrow constantly.

Our entire focus

Our entire focus is driving our

clients’sales, building their brands and

forging lasting relationships with

their customers.

We engage. We excite. We drive

brand performance and get

mouthwatering results.

We are…

A bit about us

Creative. Strategic. Effective.

Big thinking. Hard working.

Top agency experience.

Straight talking. Fast moving.

Intuitive. Accurate. Energetic.

Optimistic. Commercial. Insightful.

Results focused.

The story behind

Although Blueray set off its

expedition recently whereas the

individuals working here are well-

experienced, dedicated and

matured enough to ensure the

entire brand building process.

Some of the best peoples of the

advertising industry have been

merged together to lead Blueray

towards the ultimate success for its

clients. In other words, this agency

is a team very adaptable and eager

to work for the products/brands of

their clients steering towards the

horizon of accomplishment. We

believe, this is the smartest hub for

your brand’s nourishment.

The story behind..Since years, we have been successfully executing the total media communication and brand building activities for various brands including Financial Institutions, Real Estate Companies, FMCG companies etc. to make these brands more & more significant according to the pace of time.

Clients are in our Heart

From the very beginning we are

working for our active clients

achieving their satisfaction and

driving the brands higher &

higher in an ascending order. As,

with the clients in our heart,

we arrange and re-arrange all

our activities to keep the mark of

what we do. We take our clients’

brands as our brands. We see

our life in the lives of our clients’

brands looking forward to serve

them the best.

Perception BuilderWe see ourselves as the perception builder, perception building entailing to look into every single dot; from copy to typography, from color selection to aspiration and what not. Above all we care for quality and the taste of the market of the product.We believe creativity and quality comes only from well synchronized and aptly envisaged teamwork. A team of creative copywriters, talented designers, farsighted visualisers, lucrative production management and meticulous team lead are the base for creativity and quality. And these represent Blueray.

Vision

To be the most reliable and

creative strategic communication

Company that promotes and

protects our clients’ brands.

MissionTo provide strategic communication service that enables our clients to build up strong relationships and to enhance corporate and brand reputation and to bring out the desired outcome in their sales & marketing.

Strategy

We support our clients to win the

race considering "Where is our

client’s brand? And obviously

why it is here?" With a thorough

understanding of the present

position we look forward where

the brand should go. "How far?

And again why this far?" By that

time we know how to deal with

the present and how to reach the

future status of the brand. We

secure the best that the brand

has while we nurture that and cut

off the drag factors. Ensuring the

ideal augmentation of the brand,

we design the strategic

communication plan and execute

that in accordance to the mother-

marketing plan.

We believe strategic communications ought to lead today’s ever-changing communication process. And only an integrated strategic communication program can build-up a corporate/brand image in its desired perspective.

StrategyWe believe that, to become an effective communicator, we must "...see things through the eyes of our audience and through our own eyes at the same time and then learn how to reconcile the differences between those two ways of seeing."

Strategic thinking is the foundation of every successful advertiser. Here’s why it’s so

important...FINDING OUT WHAT WILL PUSH YOUR POTENTIAL CUSTOMER’S BUY BUTTON

• Every major successful advertiser

takes enormous care to make sure

that the message they give to their

potential customers is the right

one.

• But how do you know what the

right message is? To help you do

this (and therefore achieve

maximum return on your

investment) we start by gaining an

implicit understanding of your

brand, your product and your

potential market.

• Using sound planning, we then develop a strategy that will tailor your communications so that they deliver a simple to understand product benefit in a way that demands to be read and ‘gels’ with your target group.• Awareness is great but it’s only part of the story. Brand equity needs to be built, while your marketing spend has to be strongly accountable.

You need a strategy that takes into account all of the following:

• Your product positioning in the market

• Your long term goals

• Your target market needs

• Your target market thinking

• Your competitors’ activities

• Your budget

• We use our experience and

our studied understanding

of how people think and

respond to understand how

to answer these questions

to your best advantage.

RESULTS DRIVEN IN ANY MEDIA

• Your budget will dictate the media to use and the idea has to

suit the selected media. We are committed to developing

creative ideas that are unique, relevant and, regardless of the

medium, effectively deliver the best possible results within

your brief and your budget.

SERVICE IS THE KEY• We believe that great customer service is imperative. It is

our philosophy to provide an innovative service from initial briefing to completion of your project to ensure, with your

help, that exemplary communication occurs among all parties.• Concepts are supplied as colour mock ups when required and/or sent via electronic email as PDF files for you to proof.

We also have a stringent system of checks and balances along the way.

THE JOURNEY

TO GREAT

RESULTS

• Given that the creative strategy is so

important, it follows that there

should be a rigid adherence by all

parties to the process of developing

it and its related briefs. On the

following pages is an overview of the

process and how to avoid going off-

course.

The journey to great results

CHANGES MADE AFTER

EXECUTION • Advertisers who make multiple

changes to their work invariably end

up in a situation where:

• Costs skyrocket, and

• Their end result is poor

• With a little communication and

forward planning most of these

changes would have been avoided.

How would you like to save around 40% off your advertising agency costs?

WHEN THE GOALPOSTS ARE MOVED Some changes are inevitable and nobody is able to foresee every possible circumstance. The trick is to know how to change the game when the goalposts have been moved. This means re-

consulting with all parties and altering the brief to take account of new information.

UNDERSTANDING EVERYONE’S ROLE

• Avoiding these changes requires an

appreciation of everyone’s role in the

process. Would you tell your electrician

which cables to use - make him pull

them out and replace them over and

over?• Highly successful businessmen have

realised that although they are the

leaders of their companies, they don’t

need to prove it at every level of the

business. They simply set directions

(their vision) and leave the getting there

to those they entrust to do the job. Sure

those employees are made accountable,

as they should be, but they are also

rewarded and encouraged to feel as

though they are in a partnership which

respects their contribution.

LOSS OF INCENTIVE • When a service provider like an agency is made to do exactly as told, and are no longer respected as a partner in the client’s success, they very quickly lose incentive. Their employees stop bothering to think a task through or to invest their energy into it because they expect the client to change their work anyway. They lose productivity and a vicious cycle is begun.

• Having worked in numerous

agencies, large and small,

over the past 10 years I

have seen this first hand at

every one of them.

EXPERIENCE IS THE BENCHMARK

• Part of the problem lies in the fact that anybody can buy a computer and some desktop publishing programs and call themselves an advertising guru.

• The only true test of an agency is in its experience. Experience in this business can only be measured by time in the field and the variety of products or services handled. Blueray excels in both of these areas.

The journey to great results

To help you achieve maximum return on your investment we start by gaining an

implicit understanding of your brand, your product and your potential market.

Using sound strategic thinking we tailor your communications so that they deliver the

product benefit in a way that demands to be read and ‘gels’ with the target group. The

process occurs using the very important principles shown below

IN A PITCH SCENARIO most agencies come up with nice,

impactful layouts and impress with their enthusiasm for your

account. But what happens once the account is won? The ideas

they have created almost never end up being used because

they’re not based on a substantive brief.

All agencies employ capable creatives, so what can you judge

from this? Ultimately the quality of your work will be directly

equitable to the quality of the partnership you have with your

agency

Today’s bigger was a tiny…

Infrastructure & Capabilities

To accomplish various

operations with the best

possible competence in

terms of a frontier of

quality & time frame,

Blueray substantially

maintains adequate

support services. The key

resources, those which will

be in use of jobs, are

mentioned as follows..

We are here

Flat: 202, Hosue: 145, Road: 3,Block: A, Niketon, Gulshan:1,Dhaka-1212, Bangladesh

Phone: +88 02 8824639 , +88 02 9881658blueray.ad@gmail.com

Creative design and layout development

Logo development

Content development & Photography

Comprehensive national Behavior Change

Communication (BCC) strategies

Designing and implementing national media

campaigns

Communication strategy and advertising

planning

Product launching

Event management

Advertising campaign development and

execution

Promotional campaign development and

execution

Media planning (print and electronic)

Media buying (print and electronic)

Press creative and copy development

Sales promotion design and execution

Market monitoring and intelligence study

Television story board & TVC production

Radio campaign development and RDC

production

Brochure, Pamphlet, Calendar, Business

cards & Pad design

Production of advertising material (all

medium)

We believe that the experience and creativity of the multitude of Blueray is enough to ensure all your brand communication requirements. We offer

complete media communication & logistic support, providing a wide range of creative, strategic planning, marketing, media buying and administrative

services to enhance the brand image and give the desired personality to your product. Ensuring the flawless quality & competitive price we offer:

What we do…

What we

do…

The DNA inside…

Strategic frontiers

Creative bugs

Deadly designers (Graphics &

Web)

Account Service

Interior intellects

Event Management

Photography experts

Media

Accounts & Admin

IT

The DNA inside…

ABSTRACT SOPHISTICATED

PROFESSIONAL DYNAMIC

CREATIVE MODERN

Strategic frontiers

Our Strategic planning team sets

the direction of a business and

creates its desirable shape so that

the products and services meet

the overall business objectives.

Creative

bugs

Our Creative Team, supervised by an

experienced Head of Creative, think,

plan and execute their out of the

box, relevant and authentic

creativity for desired brand

communication. They are dedicated

to create ideas as well as execute

them which includes a wide range

from leaflet to annual reports, from

print advertisements to radio and

television commercials constantly.

i

Graphics DesignGraphics Design department develops artistic content for

print and broadcast advertisement. Head of

creative recommends strategies for ad campaigns, often presenting several creative options for client’s

approval. They usually backed up by copywriters developing both the visual

and verbal content of advertisements.

ProductionOur Production Department is

ready for making television and

radio commercials to be aired

across the country. Sometimes, we

hire country’s best ad film makers

to have the best for our client's

brands.

Account Service

Account service team is responsible for

managing the firm's relationship with

the client, developing advertising

strategies, and ensuring that the

client's campaigns and strategies are

conducted according to the clients'

needs and achieved within the desired

time plan.

We have an interior design and decorating

wing. We design rooms specifically for each

client from traditional to contemporary. We

specialize in residential interiors, spas,

and executive offices.

Our services vary for each project we are

currently involved with. We offer a variety of

design services catered to the needs of each

client.

Your lifestyle, your tastes, and our expertise

will create beautiful interiors that you will love

and we guarantee it!

illusion interiorWe have a specialized wing on Interior Decoration to ensure best interior solutions for our clients.

We have our separate wing

of Event Management to

look after below the line

(BTL) activities,

conceptualize and organize

events to promote the

clients’ brands.

Events & Activation

Arranging staging, lights and

sound for international and

domestic shows.

Creative integration of sponsor

branding and entitlements on

events.

Coordinating advertising, publicity

and public relation activity for

events.

Providing guidelines to assist our

clients to secure relevant

permission and licenses for

events.

Management of travel, freight

movement and hospitality.

Sourcing and providing audio and

video recording facilities including

crew.

There's a famous phrase-"A picture is

worth thousand words." So a good creative

image has an everlasting impression on

our mind.

Also the human mind is more accustomed

to remembering and re-gathering pictorial

information better. 

Photography is a passion. A great picture

within an advertisement increases the

appeal of the ad manifolds. It isn’t possible

today to imagine ads without imagery. 

Services we are providing :

Commercial Photography Services: We

cover editorials, PR, Architectural, press &

news events etc.

Event-based Photography Services: These

services include press calls, private parties

or events, live performances etc

We have our own setup and expertise for

Professional Photography with the full support of latest Cameras and lighting arrangements.

Professional Photography

MediaBlueray have a professional media

planning and buying team who

can ensures the appropriate

usages of media budget to reach

the target group in different

media.

Accounts & Admin

We have truly professional

accounts and admin guy’s in our

team who regularly updates our

clients and agency billing

accuracy as well as profitability

of every accounts.

••••••••••••••••••••••••••••••••••

The way we see the consumers

If you want me (the Consumer)to trust you (the Advertiser)then prove You understand

my needs not just yours

Rational

Emotional

Social

The Way We Bridge The Gap

Consists of other products and brands available to the consumer, WHO YOUR

BRAND WILL COMPETE WITH. In other words, who ‘loses,’ so that you

‘win!’

Is the buyer, most often the

user of your product. With a description of his lifestyle!

A problem or belief of the consumer

Is the way your brand will

solve consumer’s problemCaptures how the consumer

will feel after using your brand!

Process

MARKET SCENARIO

TARGET AUDIENCE

INSIGHT

RATIONAL BENEFIT

EMOTIONAL BENEFIT

The Way We Bridge The Gap

Perspectives of Media Mix and cross communication: The way we use the Data

Perspectives of Media Mix and cross communication: The way we use the Data

Identifying consumer connections with contact Point Management

Motivation and Psychology Fundamentals for Scenario creation

360i

In-side

Display centre At

Product

Interior

Out-side Store/ Billboard, Shop sign etc

Poster, Dangler, Sticker Stand banner etc

Innovative Product Display ideas Competitive product

features and affordable price

TELEVISION

Sponsoring popular programs (drama, Cinema etc.)

Newspapers and Magazines

Events & Activations

Reaching the consumer at every relevant touch point

Description of the Core Team Members

At Blueray, we have advertising professionals with relevant

experience.

In the Creative Department, we have people with a flair for generating

creative ideas and writing. As the idea has to be in line with fulfilling business

objectives, we have people in the creative department with business education

background.

In the Art Department, we have professional artists who have devoted their

life learning fine arts. To assist them we have DTP operators who help

adapt the visualization into computers.

Our Media And Production Department consists of people who plan media, and take

every care that every media placement and other production

deliverables are executed on time.

Description of the Core Team Members

Saniat Kamal

Chief Executive Officer

(CEO)Mr. NobiHead of operation

G.M. PremHead of Creative

TaifurAssociate Art Director

Md. Rafiqul IslamVisualizer

Bahlul Ibn RahmanGroup Account Manager

Shamima Nasrin ShammiAccount Executive

MahmudunnobiExecutive, Accounts

RanaJr. Account Executive

Tarek AhmedIT solutions

MonirOffice AssistantMasud

Office Driver

Our clients include

Virtual American Company BD Ltd.

Let’s work together….

We are not in No.10, we try harder. Or else.

• Little fish have to keep moving all

of the time. The big ones never

stop picking on them.

• We know all about the problems of

a little fish.

• We are not in no.10 in several

advertising agencies. We would be

swallowed up if we don’t try harder.

There is no rest for us.

• We are always keep trying. Making

sure all our clients are getting best

creative supports from us. Seeing

that our team is full of life.

Checking our business flow is

moving professionally.

• And since we are not the big fish,

you won’t feel like a sardine when

you come to our office.

We are not jammed with brands and

clients.

Flat: 202, House: 145, Road: 3,Block: A, Niketon, Gulshan:1,Dhaka-1212, Bangladesh,

Phone: +88 02 8824639 , +88 02 9881658, blueray.ad@gmail.com

Talk to us.

If you would like more information or to arrange a meeting, please get in touch.

Saniat Kamal, CEOblueray.ad@gmail.com

Blueray Advertising & Brand Communications

Together we will makebig things happen.

We look forward to working with you.

Call us:+88 02 8824639 +88 02 988165801913926553

THE BLUERAY’s “B”,

FOR PARTNERSHIP in

BUSINESSIn the local market many renowned banks,

FMCG companies, real estate companies

and leading business executives who trust

Blueray for outstanding creative support for

their businesses. We ensure the best

business intelligence support for our

clients.

Thanks for staying with us.