PRPLNRPL

THE BRAND IS FIZZYBUT SALES ARE FLAT

THE CHALLENGE

EASIER TO BUYREASONS TO BUY

STRATEGY

3 TRUTHS ABOUT OUR TARGETTHEY CRAVE EXCLUSIVE

EXPERIENCESTHEY LOVE TO SELF PROMOTETHEY’RE CONSCIENTIOUS

CONSUMERS

#MYDIETX

#MYDIETX

Diet X Box

EASIER TO BUYMORE REASONS TO BUY

#MYDIETXDIET X BOX