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Prosper io Agency Survey - July 2013 1
ProsperioAgency Survey - July 2013
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ABOUT OUR SURVEYProsper.io recently conducted a nationwide survey of media agency employees, ranging from assistant media planners to C-level executives. What follows are some of our key findings.
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HYBRID PLANNING IS IN.
58%
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of media investment professionals plan and buy digital media and at least one other traditional medium
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TOP 3 CHALLENGES
1 Client Management2 Time Management3 Measurement
Q: What are the top three challenges that you face in your job?
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CLIENT MANAGEMENT“ Limited information provided by the clients in briefs. ”
“ Clients constantly changing their minds. ”
“ Lack of client communication. ”
“ Lack of direction, goals and budget from clients. ”
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TIME MANAGEMENT“ Meeting very tight deadlines. ”
“ Not enough time. ”
“ Minimizing time spent on updating documents and entering data. ”
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MEASUREMENT
“ Tying media campaigns to sales performance. ”
“ Measuring effectiveness of different strategies. ”
“ Finding the right metric to measure media. ”
“ Justifying digital media investment. ”
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+
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hours to compile incoming responses
172138
hours to build and send out an RFP
hours spent on average before planners can evaluate a proposal
RFP’S TAKE TIME.
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31% use a proprietary agency tool in the RFP process
BUT TOOLS HELP.
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100% of these users found the tools to be at least somewhat helpful
50%of media investment professionals are open to using a new tool to streamline the RFP process
Questions? Comments?Send them our way.
(More about what we do on the next page.)
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Say hello to the Smart RFP.
CentralizedAll of your organization’s RFP’s and proposals sit in one central location. No more clogged inboxes and email thread searching.
InsightfulProsper.io analyzes proposals on a line-item level, providing deeper insights beyond just overall eCPM’s. Easily compare pricing by strategy and media type across all current and historical proposals.
PredictiveSee media demand in advance across your entire organization and negotiate better deals collectively.
ProsperioFor more information, please contact:Henry Lau - Business [email protected] 323.350.6972
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