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Agency survey

Date post:08-Aug-2015
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  1. 1. Prosperio Agency Survey - July 2013 1
  2. 2. ABOUT OUR SURVEY Prosper.io recently conducted a nationwide survey of media agency employees, ranging from assistant media planners to C-level executives.What follows are some of our key ndings. Prosperio 2
  3. 3. HYBRID PLANNING IS IN. 58% Prosperio of media investment professionals plan and buy digital media and at least one other traditional medium 3
  4. 4. TOP 3 CHALLENGES 1 Client Management 2 Time Management 3 Measurement Q:What are the top three challenges that you face in your job? Prosperio 4
  5. 5. CLIENT MANAGEMENT Limited information provided by the clients in briefs. Clients constantly changing their minds. Lack of client communication. Lack of direction, goals and budget from clients. Prosperio 5
  6. 6. TIME MANAGEMENT Meeting very tight deadlines. Not enough time. Minimizing time spent on updating documents and entering data. Prosperio 6
  7. 7. MEASUREMENT Tying media campaigns to sales performance. Measuring effectiveness of different strategies. Finding the right metric to measure media. Justifying digital media investment. Prosperio 7
  8. 8. + 8 hours to compile incoming responses 17 21 38 hours to build and send out an RFP hours spent on average before planners can evaluate a proposal RFPSTAKETIME. Prosperio
  9. 9. 9 31% use a proprietary agency tool in the RFP process BUTTOOLS HELP. Prosperio 100% of these users found the tools to be at least somewhat helpful 50% of media investment professionals are open to using a new tool to streamline the RFP process
  10. 10. Questions? Comments? Send them our way. [email protected] (More about what we do on the next page.) Prosperio 10
  11. 11. Say hello to the Smart RFP. Centralized All of your organizations RFPs and proposals sit in one central location. No more clogged inboxes and email thread searching. Insightful Prosper.io analyzes proposals on a line-item level, providing deeper insights beyond just overall eCPMs. Easily compare pricing by strategy and media type across all current and historical proposals. Predictive See media demand in advance across your entire organization and negotiate better deals collectively. ProsperioFor more information, please contact: Henry Lau - Business Development [email protected] 323.350.6972 11
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