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Agency Recruiting Fundamentals:Tips for Hiring the Best with LinkedIn

Recruiting Solutions

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Today’s Agenda

Introduction to LinkedIn

Build a Recruiting Profile

Research Before You Search

Find and Engage the Best Talent

Audience Q&A

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Our Mission

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We connect the world’s professionals to make them more productive and successful

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The world’s largest professional networkOver 60% of members are now international

238M+

2.5Members / second

AllOf the Fortune 500

represented in our members

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.NETDevelopers

Biotech &Pharma

Creative Design Pros

4 1,000,000+ groups

Four reasons why the world’s best professionals join and visit LinkedIn

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There are fundamental differences betweenactive and passive candidates

Active Candidates- Listen to opportunities- Respond quickly- Seek information

Active Candidates- Listen to opportunities- Respond quickly- Seek information

Passive Candidates- Do not have a current resume- May listen to opportunities- Do not respond to “apply now”- Higher bar to respond

Passive Candidates- Do not have a current resume- May listen to opportunities- Do not respond to “apply now”- Higher bar to respond

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Today’s Agenda

Introduction to LinkedIn

Build a Recruiting Profile

Research Before You Search

Find and Engage the Best Talent

Audience Q&A

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When you send an InMail or post a Job, what is the FIRST thing candidates check to learn more about you?

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What most recruiter profiles say

build partnerships with clients

Employs proven communication skills

Consistently outperforms fellow recruiters

Identify the best talent

Recruitment Process Outsourcing

developing strategic sourcing solutions

Contract, temporary, permanent positions

Staff Augmentation

Cold-calling

Screening

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What if you used your profile to recruit people as well?

What a recruiting profile says

Career Coaching / Life Coaching

My true joy is finding an amazing candidate and helping them understand the potential of the opportunity.

I am looking for Engineers who are experts in:1) Java and J2EE 2) System level White box QA Engineers.

constantly curious and passionate about people and understanding their goals

Contact me to learn more

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Your personal professional brand:

Add a picture

Don’t copy / paste your resume

Write a personal tagline

Write your elevator pitch

Point out your skills

Distinguish yourself from the crowd

Ask for recommendations

Own your public profile’s URL

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Today’s Agenda

Introduction to LinkedIn

Build a Recruiting Profile

Research Before You Search

Find and Engage the Best Talent

Audience Q&A

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Follow companies

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Stand Out

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Company Overview Page

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Your company’s brand:

Add a logo and banner image

Fill in the details

Company description

Point out Company Specialties

Differentiate from your

competition

Designate Page Admins for

company status updates

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Build a community: Engage, analyze, optimize

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Analyze & Optimize

Engage Followers: Post Updates

Build Community: Acquire Followers

Establish Presence:Develop branding assets

xyzCo

xyzCo

Ed Franklin

Grow Your Career by Following:

XYZ.CO

Cecile, get the latest on XYZ.CO

Jobs, News & more!

XYZ.CO

Grow Your Career by Following:

XYZ.CO

Cecile, get the latest on XYZ.CO

Jobs, News & more!

XYZ.CO

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People Researching your Employees per month

People researching your Company per month

People currently following your Company

Organic Traffic –

- InMails, Telephone Calls, Emails, Meetings

How People Engage with your Agency

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Members are more engaged with the companies they follow on LinkedIn…

78%More likely to accept

Recruiter InMail

6xMore likely to view

LinkedIn Career Page

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Get LinkedIn Today…and every day

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Listen in on Groups

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Join many

Participate in a few

Run one

Groups

IT ProsRealEstate

Fashion

1,000,000 +

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Your connections

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PastCompany

PastCompany

School School

CurrentCompanyCurrent

Company

ClientsClients

YouYou

FriendsFriends

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Today’s Agenda

Introduction to LinkedIn

Build a Recruiting Profile

Research Before You Search

Find and Engage the Best Talent

Audience Q&A

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People Researching your Employees per month

People researching your Company per month

People currently following your Company

Organic Traffic –

- InMails, Telephone Calls, Emails, Meetings

How People Engage with your Agency

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Questions?

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Additional resources

LinkedIn Corporate Recruiting Solutions home: http://business.linkedin.com/talent-solutions

Recruiting with LinkedIn blog: http://talent.linkedin.com/blog/

On Twitter: @hireonlinkedin

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Thank You!